Katerini

As of June 2026, Katerini, Thessaloniki, Paralia Katerinis have 624 active Airbnb and VRBO listings. This represents a 7% decrease from the previous year.

The average Airbnb or VRBO in Katerini generates €10K per year. High-performing properties earn €26K/year, while low-performing properties earn €4K/year. The substantial revenue spread suggests a polarized market where top-tier assets capture significantly more value, while the broader decline in revenue indicates softening demand across the remaining inventory.

Airbnb and VRBO can be profitable in Katerini. Average annual revenue is €10K with 26% occupancy. High-performing properties earn up to €26K/year. The 26% occupancy rate highlights the seasonal constraints of the region, while the revenue disparity confirms that profitability is heavily skewed toward a small segment of the total supply.

The average occupancy rate for Airbnbs and VRBOs in Katerini is 26%. This occupancy level, combined with an average nightly rate of €116, results in a RevPAR (revenue per available room) of €18 per day.

4+ bedroom properties demonstrate the strongest performance in Katerini, with annual revenue of €20K. These properties balance operating costs and rental demand most effectively in the Katerini market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Katerini area. Katerini: Lenient. Registration with tax office required, property ID number mandatory. Minimal enforcement, many operate informally. Thessaloniki: Moderate. Property registration number required, tax compliance, tourism registry. Moderate enforcement in tourist areas, lighter elsewhere. Paralia Katerinis: Lenient. Basic registration and tax ID needed. Light enforcement, informal rentals common in coastal areas. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Katerini Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 7% year-over-year, while RevPAR has decreased 12%. This indicates balanced supply-demand dynamics. The simultaneous contraction in both supply and revenue suggests that market participants are exiting as the overall yield potential diminishes.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 56% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-November) when gaining traction is harder.

The most common amenities in Katerini listings include: Kitchen (98%), Air Conditioning (94%), Tv (92%), Heating (71%), Balcony (71%). Amenities that boost revenue the most include Pool, Bbq, Pets Allowed, with Pool properties earning approximately 189% more (€44K/year vs €15K/year).

Monthly estimated revenue per listing in Katerini over the last 12 months: May: €321, June: €594, July: €936, August: €1K, September: €665, October: €478, November: €297, December: €569, January: €374, February: €323, March: €309, April: €466. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Katerini is €116, up 21% year-over-year. By property size: 1-bedroom properties average €81/night, 2-bedroom properties average €119/night, 3-bedroom properties average €207/night, 4+ bedroom properties average €357/night. Rates peak in August and are lowest in May.

Guests in Katerini book an average of 27 days in advance, down 27% from last year. By property size: 1-bedroom: 24 days, 2-bedroom: 28 days, 3-bedroom: 34 days, 4+ bedroom: 34 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Katerini Airbnb and VRBO market has seen the following changes: supply declined 7%, revenue per listing decreased 12%, occupancy fell 8%, average nightly rates increased 21%, and lead time decreased 27%. These indicators reflect a shift toward shorter, more reactive booking cycles and increased price sensitivity among shrinking demand pools.

In Katerini, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Wednesday. Weekends show 26% higher occupancy than weekdays.