Fira
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Overview
Annual Rev
€93.4k
12 mo avg
↓17%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
€410
12 mo avg
↓5%
from prior 12 mo
Lead time
42 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
€141
12 mo avg
↓27%
from prior 12 mo
Methodology note: Figures reflect Fira market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +€34,081 | — | — |
| Pool | 🔒 9•• (••%) | 🔒 +€3•••• (+••%) | 🔒 €9•••• | 🔒 €5•••• |
| Hot Tub | 🔒 1••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €7•••• | 🔒 €6•••• |
| Barbecue | 🔒 1•• (•%) | 🔒 +€7••• (+••%) | 🔒 €7•••• | 🔒 €7•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +€6••• (+•%) | 🔒 €7•••• | 🔒 €7•••• |
| Air conditioning | 🔒 2••• (••%) | 🔒 +€4••• (+•%) | 🔒 €7•••• | 🔒 €6•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (4.8 nights)
3 bedrooms (4.8 nights)
2 bedrooms (4.8 nights)
1 bedroom (4.7 nights)
Cleaning fee by bedroom
4+ bedrooms (€133)
3 bedrooms (€82)
2 bedrooms (€53)
1 bedroom (€40)
Professional host share
Professionally managed (88%)
Independent hosts (12%)
Over the 12 months ending August 2026, the Fira market averaged 2,981 active Airbnb and VRBO listings, down 3% from a year earlier.
An average Fira listing earns €61K/year. High-performing listings earn €189K, while low-performing listings earn €26K.
Average occupancy in Fira is 33%, producing RevPAR of €100 per available night.
4+ bedroom listings generate the highest average annual revenue in Fira, at €155K.
Rules vary across Fira. Fira: Moderate. Registration with Greek Tourism Ministry required, business license, tax number. Standard Greek STR rules apply. Moderate enforcement with periodic inspections. Oia: Moderate. Same national registration requirements, business license mandatory. High tourist area means slightly more oversight. Moderate enforcement, compliance generally expected. Imerovigli: Moderate. National registration, business license, tax compliance required. Less tourist density than Oia but same rules. Light to moderate enforcement, fewer inspections. Verify requirements for the property's jurisdiction.
The Fira Airbnb and VRBO market appears broadly balanced. Supply has declined 3% year-over-year, while RevPAR has decreased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Air Conditioning (98%), Internet (93%), TV (92%). The strongest positive revenue associations are Pool (+53%), Bbq (+34%), Washing Machine (+3%).
Average daily rate in Fira is €377, up 8% year-over-year. Rates peak in July and are lowest in February.
Guests in Fira book an average of 41 days in advance, down 7% from last year. Booking windows range from 39 days for 1-bedroom listings to 49 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Thursday and are lowest on Saturday.