Fira
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Overview
Annual Rev
€65.7k
12 mo avg
↓23%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 €4••
12 mo avg
••.•%
from prior 12 mo
Lead time
41 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
€137
12 mo avg
↓35%
from prior 12 mo
Methodology note: Figures reflect Fira market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | 28 (1%) | +€45,622 (+64%) | €116,705 | €71,083 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (4.8 nights)
1 bedroom (4.7 nights)
3 bedrooms (4.7 nights)
2 bedrooms (4.7 nights)
Studio (4.6 nights)
Cleaning fee by bedroom
4+ bedrooms (€141)
3 bedrooms (€83)
2 bedrooms (€53)
1 bedroom (€40)
Studio (€29)
Professional host share
Professionally managed (88%)
Independent hosts (12%)
As of May 2026, Fira, Oia, Imerovigli have 2,966 active Airbnb and VRBO listings. This represents a 3% decrease from the previous year.
The average Airbnb or VRBO in Fira generates €57K per year. High-performing properties earn €178K/year, while low-performing properties earn €23K/year. This massive disparity suggests that revenue outcomes are heavily bifurcated, with top-tier assets capturing a disproportionate share of total market demand despite a stable overall supply.
Airbnb and VRBO can be profitable in Fira. Average annual revenue is €57K with 32% occupancy. High-performing properties earn up to €178K/year. The 32% occupancy rate indicates a lean market environment, where profitability relies more on premium positioning than high-volume utilization.
The average occupancy rate for Airbnbs and VRBOs in Fira is 32%. This occupancy level, combined with an average nightly rate of €372, results in a RevPAR (revenue per available room) of €90 per day.
4+ bedroom properties demonstrate the strongest performance in Fira, with annual revenue of €146K. These properties balance operating costs and rental demand most effectively in the Fira market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Fira area. Fira: Moderate. Business registry required, special tourism license from Greek Tourism Organization, property must meet safety standards. Enforcement increasing due to overtourism concerns but many unlicensed units still operate. Oia: Moderate. Same national requirements as Fira plus stricter local building preservation rules. Growing enforcement pressure from municipality, though illegal rentals persist given high demand. Imerovigli: Moderate. Greek tourism license mandatory, business registration needed. Lighter enforcement than Fira/Oia but regulations exist. Some hosts operate informally. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Fira Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 3% year-over-year, while RevPAR has decreased 26%. This indicates balanced supply-demand dynamics. The sharp RevPAR drop despite falling supply points to weakened consumer demand, suggesting a contraction in spending power rather than an oversupply issue.
Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 0% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.
The most common amenities in Fira listings include: Air Conditioning (98%), Kitchen (79%), Tv (76%), Balcony (71%), Heating (57%). Amenities that boost revenue the most include Pool, Hot Tub, Bbq, with Pool properties earning approximately 56% more (€89K/year vs €57K/year).
Monthly estimated revenue per listing in Fira over the last 12 months: May: €3K, June: €4K, July: €5K, August: €6K, September: €4K, October: €3K, November: €1K, December: €629, January: €389, February: €557, March: €2K, April: €3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Fira is €372, up 9% year-over-year. By property size: 1-bedroom properties average €286/night, 2-bedroom properties average €378/night, 3-bedroom properties average €611/night, 4+ bedroom properties average €1K/night. Rates peak in August and are lowest in February.
Guests in Fira book an average of 39 days in advance, down 24% from last year. By property size: 1-bedroom: 37 days, 2-bedroom: 41 days, 3-bedroom: 43 days, 4+ bedroom: 47 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Fira Airbnb and VRBO market has seen the following changes: supply declined 3%, revenue per listing decreased 26%, occupancy fell 20%, average nightly rates increased 9%, and lead time decreased 24%. These metrics reveal a transition toward shorter-notice bookings and price sensitivity, as rising rates struggle to offset the impact of significantly lower occupancy.
In Fira, Friday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Thursday and are lowest on Saturday.