Fira
Unlock the data for all Markets
Annual revenue (actual)
€96.1k
12 mo avg
↓8%
from prior 12 mo
Occupancy rate
42%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
€410
12 mo avg
↓2%
from prior 12 mo
Lead time
44 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
€149
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Fira market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Lake Access | — | +€43,092 | — | — |
| Sauna | 🔒 2• (•%) | 🔒 +€3•••• (+••%) | 🔒 €1••••• | 🔒 €7•••• |
| Pool | 🔒 1••• (••%) | 🔒 +€2•••• (+••%) | 🔒 €9•••• | 🔒 €6•••• |
| Barbecue | 🔒 2•• (•%) | 🔒 +€2•••• (+••%) | 🔒 €9•••• | 🔒 €7•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +€4••• (+•%) | 🔒 €7•••• | 🔒 €7•••• |
| Air conditioning | 🔒 2••• (••%) | 🔒 +€2•• (+•%) | 🔒 €7•••• | 🔒 €7•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.8 nights)
3 bedrooms (4.6 nights)
4+ bedrooms (4.6 nights)
1 bedroom (4.6 nights)
Studio (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (€130)
3 bedrooms (€79)
2 bedrooms (€54)
1 bedroom (€39)
Studio (€29)
Professional host share
Professionally managed (70%)
Independent hosts (30%)
Over the 12 months ending September 2026, the Fira market averaged 2,995 active Airbnb and VRBO listings, down 3% from a year earlier.
An average Fira listing earns €62K/year. High-performing listings earn €194K, while low-performing listings earn €26K.
Average occupancy in Fira is 33%, producing RevPAR of €103 per available night.
4+ bedroom listings generate the highest average annual revenue in Fira, at €155K.
Rules vary across Fira. Fira: Moderate. Business license required, property registration with Greek Tourism Organization mandatory. Standard tax compliance needed. Enforcement increasing due to overtourism concerns but many unlicensed properties still operate. Oia: Moderate. Same national requirements as Fira - business license and tourism registry. Local authorities more vigilant given UNESCO heritage status. Growing enforcement but illegal rentals persist. Imerovigli: Moderate. Identical Greek STR requirements apply. Less tourist pressure than Fira/Oia means lighter practical enforcement despite same rules. Verify requirements for the property's jurisdiction.
The Fira Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 3% year-over-year, while RevPAR has increased 8%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Air Conditioning (98%), TV (92%), Internet (92%). The strongest positive revenue associations are Pool (+48%), Bbq (+33%), Air Conditioning (+0%).
Average daily rate in Fira is €376, up 7% year-over-year. Rates peak in July and are lowest in February.
Guests in Fira book an average of 42 days in advance, up 2% from last year. Booking windows range from 40 days for 1-bedroom listings to 51 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Thursday and are lowest on Monday.
(0)
Filters (0)