Crete
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Overview
Annual Rev
€33.2k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
€178
12 mo avg
↑5%
from prior 12 mo
Lead time
39 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
€52
12 mo avg
↓24%
from prior 12 mo
Methodology note: Figures reflect Crete market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +€71,002 | — | — |
| Pool | 🔒 5••• (••%) | 🔒 +€4•••• (+•••%) | 🔒 €6•••• | 🔒 €2•••• |
| Hot Tub | 🔒 1••• (••%) | 🔒 +€2•••• (+••%) | 🔒 €6•••• | 🔒 €3•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +€2•••• (+••%) | 🔒 €6•••• | 🔒 €4•••• |
| Washing Machine | 🔒 9••• (••%) | 🔒 +€2•••• (+•••%) | 🔒 €4•••• | 🔒 €2•••• |
| Barbecue | 🔒 3••• (••%) | 🔒 +€2•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Air conditioning | 🔒 1•••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €4•••• | 🔒 €2•••• |
| Gym | 🔒 2••• (••%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €3•••• |
| Bicycles | 🔒 2•• (•%) | 🔒 +€1•••• (+••%) | 🔒 €5•••• | 🔒 €4•••• |
| Lake Access | 🔒 1•• (•%) | 🔒 +€5••• (+••%) | 🔒 €4•••• | 🔒 €4•••• |
| Pets Allowed | 🔒 3••• (••%) | 🔒 +€5••• (+••%) | 🔒 €4•••• | 🔒 €4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (8.1 nights)
4+ bedrooms (8.0 nights)
2 bedrooms (7.5 nights)
1 bedroom (6.6 nights)
Cleaning fee by bedroom
4+ bedrooms (€140)
3 bedrooms (€60)
2 bedrooms (€41)
1 bedroom (€26)
Professional host share
Professionally managed (88%)
Independent hosts (12%)
Over the 12 months ending August 2026, the Crete market averaged 15,084 active Airbnb and VRBO listings, down 6% from a year earlier and down 7% over two years.
An average Crete listing earns €26K/year. High-performing listings earn €81K, while low-performing listings earn €12K.
Average occupancy in Crete is 35%, producing RevPAR of €43 per available night.
4+ bedroom listings generate the highest average annual revenue in Crete, at €60K.
Rules vary across Crete. Heraklion: Moderate. Property registry number required, tax registration, tourism business license. Moderate enforcement through tax audits. Chania: Moderate. Similar registration requirements, stricter in Old Town historic zones. Periodic enforcement checks. Rethymno: Moderate. Registry number mandatory, business licensing required. Light-to-moderate enforcement, many unlicensed units operate. Agios Nikolaos: Lenient. Basic registration required but minimal oversight. Light enforcement, widespread informal rentals. Verify requirements for the property's jurisdiction.
The Crete Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 6% year-over-year, while RevPAR has increased 15%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Kitchen (96%), Internet (95%). The strongest positive revenue associations are Pool (+158%), Bbq (+118%), Washing Machine (+96%).
Average daily rate in Crete is €187, up 15% year-over-year. Rates peak in August and are lowest in January.
Guests in Crete book an average of 39 days in advance, down 10% from last year. Booking windows range from 34 days for 1-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Tuesday and are lowest on Saturday. Weekend occupancy is 5% higher than weekday occupancy.