Athens

As of May 2026, Athens, Piraeus, Glyfada have 12,720 active Airbnb and VRBO listings. This represents a 4% decrease from the previous year.

The average Airbnb or VRBO in Athens generates €23K per year. High-performing properties earn €55K/year, while low-performing properties earn €10K/year. The substantial revenue spread suggests that market rewards are heavily concentrated, indicating that listing positioning is a primary driver of financial outcomes rather than broad market growth.

Airbnb and VRBO can be profitable in Athens. Average annual revenue is €23K with 47% occupancy. High-performing properties earn up to €55K/year. The variance between average and top-tier earnings points to a bifurcated market where high utilization is not distributed uniformly, leaving many operators underperforming relative to the top segment.

The average occupancy rate for Airbnbs and VRBOs in Athens is 47%. This occupancy level, combined with an average nightly rate of €117, results in a RevPAR (revenue per available room) of €43 per day.

4+ bedroom properties demonstrate the strongest performance in Athens, with annual revenue of €75K. These properties balance operating costs and rental demand most effectively in the Athens market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Athens area. Athens: Moderate. Property registry number required, tax registration mandatory. Growing enforcement with fines for unlisted properties. Piraeus: Moderate. Same national rules apply - registry number, tax ID needed. Enforcement increasing but inconsistent. Glyfada: Moderate. National STR registration required, municipal taxes apply. Moderate enforcement, some operate informally but risk fines. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Athens Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 4% year-over-year, while RevPAR has increased 5%. This indicates healthy demand growth outpacing supply, creating a tighter environment that supports current revenue gains despite the contraction in total available listings.

Launch around January, 2-3 months before peak fall season (April peaks). This pre-peak timing lets you build reviews when competition is 31% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Athens listings include: Air Conditioning (99%), Kitchen (95%), Tv (93%), Washing Machine (75%), Heating (75%). Amenities that boost revenue the most include Air Conditioning, Washing Machine, with Air Conditioning properties earning approximately 26% more (€25K/year vs €20K/year).

Monthly estimated revenue per listing in Athens over the last 12 months: May: €1K, June: €2K, July: €1K, August: €1K, September: €2K, October: €2K, November: €1K, December: €1K, January: €860, February: €868, March: €1K, April: €2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Athens is €117, up 22% year-over-year. By property size: 1-bedroom properties average €91/night, 2-bedroom properties average €130/night, 3-bedroom properties average €214/night, 4+ bedroom properties average €476/night. Rates peak in April and are lowest in January.

Guests in Athens book an average of 32 days in advance, down 21% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 34 days, 3-bedroom: 41 days, 4+ bedroom: 50 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Athens Airbnb and VRBO market has seen the following changes: supply declined 4%, revenue per listing increased 5%, occupancy fell 2%, average nightly rates increased 22%, and lead time decreased 21%. The sharp rise in nightly rates against falling occupancy highlights a strategic shift toward pricing power over volume.

In Athens, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 21% higher occupancy than weekdays.