Kumasi
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Overview
Annual Rev
GH₵69.6k
12 mo avg
↓26%
from prior 12 mo
Occupancy rate
🔒 2•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 GH₵6••
12 mo avg
••.•%
from prior 12 mo
Lead time
18 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
GH₵149
12 mo avg
↓36%
from prior 12 mo
Methodology note: Figures reflect Kumasi market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | 7 (13%) | +GH₵101,367 (+75%) | GH₵236,740 | GH₵135,373 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (8.2 nights)
3 bedrooms (7.9 nights)
2 bedrooms (5.8 nights)
1 bedroom (5.7 nights)
Cleaning fee by bedroom
4+ bedrooms (GHS 35)
3 bedrooms (GHS 31)
2 bedrooms (GHS 24)
1 bedroom (GHS 16)
Professional host share
Professionally managed (56%)
Independent hosts (44%)
As of June 2026, Kumasi has 311 active Airbnb and VRBO listings. This represents a 11% increase from the previous year.
The average Airbnb or VRBO in Kumasi generates GHS36K per year. High-performing properties earn GHS174K/year, while low-performing properties earn GHS10K/year. This wide earnings spread suggests that market rewards are highly concentrated, indicating that standard offerings struggle to capture value while top-tier listings disproportionately dominate revenue capture.
Airbnb and VRBO can be profitable in Kumasi. Average annual revenue is GHS36K with 12% occupancy. High-performing properties earn up to GHS174K/year. The low average occupancy relative to elite revenue figures highlights a bifurcated market where sustained profitability is significantly reliant on reaching top-tier performance segments.
The average occupancy rate for Airbnbs and VRBOs in Kumasi is 12%. This occupancy level, combined with an average nightly rate of GHS852, results in a RevPAR (revenue per available room) of GHS84 per day.
3-bedroom properties demonstrate the strongest performance in Kumasi, with annual revenue of GHS64K. These properties balance operating costs and rental demand most effectively in the Kumasi market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Kumasi area. I don't have reliable, current data on short-term rental regulations specific to Kumasi, Ghana. Ghana's regulatory framework for short-term rentals is still developing, and enforcement varies significantly by locality. Without verified information on Kumasi's specific permit requirements, occupancy rules, or actual enforcement practices, I recommend checking with the Kumasi Metropolitan Assembly or local tourism authorities for current regulations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Kumasi Airbnb and VRBO market is currently showing increasingly competitive conditions. Supply has grown 11% year-over-year, while RevPAR has decreased 1%. This indicates growing competition requiring strong operations. The expansion of inventory outpacing revenue generation signals a softening market balance where yield pressure is mounting for existing participants.
Launch around January, 2-3 months before peak winter season (April peaks). This pre-peak timing lets you build reviews when competition is -19% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-July) when gaining traction is harder.
The most common amenities in Kumasi listings include: Air Conditioning (100%), Kitchen (100%), Tv (98%), Washing Machine (63%), Balcony (58%). Amenities that boost revenue the most include Bbq, Heating, Pool, with Bbq properties earning approximately 54% more (GHS223K/year vs GHS145K/year).
Monthly estimated revenue per listing in Kumasi over the last 12 months: May: GHS2K, June: GHS2K, July: GHS2K, August: GHS3K, September: GHS2K, October: GHS2K, November: GHS3K, December: GHS3K, January: GHS3K, February: GHS2K, March: GHS3K, April: GHS3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Kumasi is GHS852, up 10% year-over-year. By property size: 1-bedroom properties average GHS564/night, 2-bedroom properties average GHS750/night, 3-bedroom properties average GHS1K/night, 4+ bedroom properties average GHS2K/night. Rates peak in April and are lowest in October.
Guests in Kumasi book an average of 16 days in advance, down 40% from last year. By property size: 1-bedroom: 14 days, 2-bedroom: 16 days, 3-bedroom: 18 days, 4+ bedroom: 17 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Kumasi Airbnb and VRBO market has seen the following changes: supply grew 11%, revenue per listing decreased 1%, occupancy rose 5%, average nightly rates increased 10%, and lead time decreased 40%. These metrics reflect a shift toward shorter-notice booking patterns and higher price sensitivity, complicating revenue predictability despite the uptick in occupancy.
In Kumasi, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 25% higher occupancy than weekdays.