Guernsey

As of June 2026, St. Peter Port, St. Sampson, St. Martin have 62 active Airbnb and VRBO listings. This represents a 25% decrease from the previous year.

The average Airbnb or VRBO in Guernsey generates GGP20K per year. High-performing properties earn GGP39K/year, while low-performing properties earn GGP8K/year. Supply has contracted significantly year-over-year while revenue declined less steeply, suggesting tightening inventory is offsetting demand softness. The nearly 2x gap between high and average performers indicates substantial performance variance despite the constrained market.

Airbnb and VRBO can be profitable in Guernsey. Average annual revenue is GGP20K with 43% occupancy. High-performing properties earn up to GGP39K/year. The significant supply contraction combined with flat revenue suggests a consolidating market where remaining listings face reduced competition, though the substantial performance gap indicates material variance in how effectively individual properties capture available demand.

The average occupancy rate for Airbnbs and VRBOs in Guernsey is 43%. This occupancy level, combined with an average nightly rate of GGP178, results in a RevPAR (revenue per available room) of GGP30 per day.

2-bedroom properties demonstrate the strongest performance in Guernsey, with annual revenue of GGP36K. These properties balance operating costs and rental demand most effectively in the Guernsey market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Guernsey area. St. Peter Port: Lenient. No specific STR regulations, general planning permission may apply. Minimal enforcement, hosts operate freely. St. Sampson: Lenient. No dedicated STR rules, standard lodging regulations if applicable. Light enforcement, informal rentals common. St. Martin: Lenient. No formal STR licensing system, general tourism regulations. Minimal enforcement, market largely self-regulated. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Guernsey Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 25% year-over-year, while RevPAR has decreased 20%. This indicates balanced supply-demand dynamics. The significant gap between average revenue ($19,809) and high-performing properties ($38,920) suggests market performance is increasingly stratified, with top-tier properties capturing disproportionate share while competition intensifies for mid-market listings.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 11% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Guernsey listings include: Kitchen (95%), Tv (92%), Washing Machine (82%), Heating (82%), Private Yard (42%). Amenities that boost revenue the most include Bbq, Pets Allowed, Parking, with Bbq properties earning approximately 12% more (GGP42K/year vs GGP37K/year).

Monthly estimated revenue per listing in Guernsey over the last 12 months: May: GGP1K, June: GGP1K, July: GGP1K, August: GGP983, September: GGP1K, October: GGP867, November: GGP361, December: GGP494, January: GGP320, February: GGP645, March: GGP972, April: GGP1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Guernsey is GGP178, up 24% year-over-year. By property size: 1-bedroom properties average GGP141/night, 2-bedroom properties average GGP164/night, 3-bedroom properties average GGP232/night. Rates peak in November and are lowest in January.

Guests in Guernsey book an average of 48 days in advance, down 5% from last year. By property size: 1-bedroom: 50 days, 2-bedroom: 41 days, 3-bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Guernsey Airbnb and VRBO market has seen the following changes: supply declined 25%, revenue per listing decreased 20%, occupancy fell 0%, average nightly rates increased 24%, and lead time decreased 5%. The rate increases failing to offset revenue declines despite stable occupancy suggests demand softened relative to the reduced supply, while the significant gap between average ($19,809) and high-performing listings ($38,920) indicates market bifurcation favoring differentiated properties.

In Guernsey, Friday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday.