Bakuriani
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Overview
Annual Rev
₾14.4k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
🔒 1•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 ₾1••
12 mo avg
••.•%
from prior 12 mo
Lead time
17 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
₾28
12 mo avg
↓17%
from prior 12 mo
Methodology note: Figures reflect Bakuriani market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | 5 (14%) | +₾44,938 (+127%) | ₾80,244 | ₾35,306 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (18.3 nights)
1 bedroom (17.3 nights)
3 bedrooms (11.1 nights)
4+ bedrooms (3.7 nights)
Studio (1.3 nights)
Cleaning fee by bedroom
3 bedrooms (GEL 29)
1 bedroom (GEL 14)
2 bedrooms (GEL 13)
Studio (GEL 12)
4+ bedrooms (GEL 0)
Professional host share
Independent hosts (74%)
Professionally managed (26%)
As of June 2026, Bakuriani has 677 active Airbnb and VRBO listings. This represents a 0% decrease from the previous year.
The average Airbnb or VRBO in Bakuriani generates GEL9K per year. High-performing properties earn GEL34K/year, while low-performing properties earn GEL3K/year. This wide disparity suggests that revenue outcomes are heavily stratified, as the market contraction in earnings highlights a struggle to maintain profitability across the broader inventory.
Airbnb and VRBO can be profitable in Bakuriani. Average annual revenue is GEL9K with 11% occupancy. High-performing properties earn up to GEL34K/year. The significant revenue gap indicates that top-tier units capture a disproportionate share of the limited demand, leaving the majority of listings to operate at thin margins.
The average occupancy rate for Airbnbs and VRBOs in Bakuriani is 11%. This occupancy level, combined with an average nightly rate of GEL250, results in a RevPAR (revenue per available room) of GEL21 per day.
4+ bedroom properties demonstrate the strongest performance in Bakuriani, with annual revenue of GEL25K. These properties balance operating costs and rental demand most effectively in the Bakuriani market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Bakuriani area. I don't have reliable current information about short-term rental regulations or enforcement reality in Bakuriani, Georgia. The regulatory framework for STRs in Georgian resort towns is unclear and enforcement data is not readily available. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Bakuriani Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 0% year-over-year, while RevPAR has decreased 15%. This indicates balanced supply-demand dynamics. Despite stagnant supply, the reduction in RevPAR suggests that existing listings face increased pressure to convert bookings amid softening overall market demand.
Launch around October, 2-3 months before peak winter season (January peaks). This pre-peak timing lets you build reviews when competition is 79% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-April) when gaining traction is harder.
The most common amenities in Bakuriani listings include: Tv (100%), Kitchen (94%), Heating (88%), Washing Machine (82%), Pets Allowed (58%). Amenities that boost revenue the most include Washing Machine, Parking, Ski In Out, with Washing Machine properties earning approximately 53% more (GEL46K/year vs GEL30K/year).
Monthly estimated revenue per listing in Bakuriani over the last 12 months: May: GEL104, June: GEL177, July: GEL596, August: GEL1K, September: GEL106, October: GEL81, November: GEL93, December: GEL874, January: GEL3K, February: GEL1K, March: GEL394, April: GEL30. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Bakuriani is GEL250, up 19% year-over-year. By property size: 1-bedroom properties average GEL154/night, 2-bedroom properties average GEL255/night, 3-bedroom properties average GEL359/night, 4+ bedroom properties average GEL511/night. Rates peak in January and are lowest in April.
Guests in Bakuriani book an average of 17 days in advance, down 9% from last year. By property size: 1-bedroom: 17 days, 2-bedroom: 15 days, 3-bedroom: 17 days, 4+ bedroom: 16 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Bakuriani Airbnb and VRBO market has seen the following changes: supply declined 0%, revenue per listing decreased 15%, occupancy fell 23%, average nightly rates increased 19%, and lead time decreased 9%. These trends suggest that while pricing power remains, the sharp decline in occupancy reflects a challenging environment for maintaining consistent utilization.
In Bakuriani, Friday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 10% higher occupancy than weekdays.