Worcester
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Overview
Annual Rev
£34.6k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
£168
12 mo avg
↑13%
from prior 12 mo
Lead time
41 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
£64
12 mo avg
↓12%
from prior 12 mo
Methodology note: Figures reflect Worcester market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +£59,944 | — | — |
| Gym | 🔒 1• (•%) | 🔒 +£3•••• (+••%) | 🔒 £7•••• | 🔒 £4•••• |
| Sauna | 🔒 5 (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Hot Tub | 🔒 1•• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 7•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Internet | 🔒 7•• (••%) | 🔒 +£6•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| TV | 🔒 1••• (••%) | 🔒 +£6•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Air conditioning | 🔒 8• (•%) | 🔒 +£1•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.2 nights)
1 bedroom (3.9 nights)
3 bedrooms (3.7 nights)
4+ bedrooms (3.4 nights)
Cleaning fee by bedroom
4+ bedrooms (£176)
3 bedrooms (£86)
2 bedrooms (£60)
1 bedroom (£40)
Professional host share
Professionally managed (76%)
Independent hosts (24%)
Over the 12 months ending August 2026, the Worcester market averaged 1,350 active Airbnb and VRBO listings, down 6% from a year earlier and up 7% over two years.
An average Worcester listing earns £29K/year. High-performing listings earn £70K, while low-performing listings earn £11K.
Average occupancy in Worcester is 39%, producing RevPAR of £57 per available night.
4+ bedroom listings generate the highest average annual revenue in Worcester, at £60K.
Rules vary across Worcester. Worcester: Lenient. No specific STR regulations beyond standard planning permission for material change of use. Light enforcement, hosts operate freely. Stratford-upon-Avon: Moderate. Planning permission required for entire home lets over 90 days. Article 4 Direction in town center removes permitted development rights. Moderate enforcement with some compliance checks. Cheltenham: Lenient. No specific STR licensing. Standard planning rules apply for material change of use. Minimal enforcement, hosts largely self-regulate. Verify requirements for the property's jurisdiction.
The Worcester Airbnb and VRBO market appears broadly balanced. Supply has declined 6% year-over-year, while RevPAR has decreased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (96%), TV (95%), Internet (93%). The strongest positive revenue associations are Hot Tub (+47%), Heating (+36%), Washing Machine (+33%).
Average daily rate in Worcester is £183, up 3% year-over-year. Rates peak in August and are lowest in September.
Guests in Worcester book an average of 41 days in advance, down 3% from last year. Booking windows range from 35 days for 1-bedroom listings to 54 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 34% higher than weekday occupancy.