Worcester

As of May 2026, Worcester, Stratford-upon-Avon, Cheltenham have 1,332 active Airbnb and VRBO listings. This represents a 10% decrease from the previous year.

The average Airbnb or VRBO in Worcester generates £27K per year. High-performing properties earn £69K/year, while low-performing properties earn £10K/year. The massive revenue gap between top and bottom performers suggests that market earnings are heavily skewed by specific property types or operational tiers rather than uniform demand.

Airbnb and VRBO can be profitable in Worcester. Average annual revenue is £27K with 39% occupancy. High-performing properties earn up to £69K/year. While the 39% occupancy rate reflects a moderate market, the revenue ceiling of £69K indicates that specific segments are capturing a disproportionate share of total traveler spend.

The average occupancy rate for Airbnbs and VRBOs in Worcester is 39%. This occupancy level, combined with an average nightly rate of £173, results in a RevPAR (revenue per available room) of £50 per day.

4+ bedroom properties demonstrate the strongest performance in Worcester, with annual revenue of £56K. These properties balance operating costs and rental demand most effectively in the Worcester market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Worcester area. Worcester: Lenient. No specific STR regulations beyond planning permission for material change of use. Light enforcement, many operate without issues. Stratford-upon-Avon: Moderate. Planning permission required for material change of use, Article 4 direction limits conversions in conservation areas. Moderate enforcement with complaints-driven action. Cheltenham: Lenient. Standard planning rules apply, no dedicated STR licensing. Minimal enforcement, hosts generally operate freely within planning framework. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Worcester Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 10% year-over-year, while RevPAR has decreased 29%. This indicates balanced supply-demand dynamics. The simultaneous contraction in both supply and revenue suggests that market participants are adjusting to a lower-demand environment rather than a competitive saturation issue.

Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 35% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-January) when gaining traction is harder.

The most common amenities in Worcester listings include: Tv (91%), Kitchen (82%), Washing Machine (71%), Heating (68%), Private Yard (46%). Amenities that boost revenue the most include Hot Tub, Bbq, Washing Machine, with Hot Tub properties earning approximately 101% more (£85K/year vs £42K/year).

Monthly estimated revenue per listing in Worcester over the last 12 months: May: £2K, June: £2K, July: £2K, August: £2K, September: £1K, October: £2K, November: £1K, December: £2K, January: £979, February: £1K, March: £2K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Worcester is £173, down 6% year-over-year. By property size: 1-bedroom properties average £115/night, 2-bedroom properties average £159/night, 3-bedroom properties average £208/night, 4+ bedroom properties average £466/night. Rates peak in December and are lowest in September.

Guests in Worcester book an average of 39 days in advance, down 16% from last year. By property size: 1-bedroom: 34 days, 2-bedroom: 41 days, 3-bedroom: 43 days, 4+ bedroom: 52 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Worcester Airbnb and VRBO market has seen the following changes: supply declined 10%, revenue per listing decreased 29%, occupancy fell 9%, average nightly rates decreased 6%, and lead time decreased 16%. These across-the-board metrics indicate a broader cooling of market activity, with shorter booking windows suggesting increased uncertainty for hosts.

In Worcester, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 33% higher occupancy than weekdays.