Windermere, GB
Part of the Penrith market area
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Overview
Annual Rev
£41.6k
12 mo avg
↓19%
from prior 12 mo
Occupancy rate
57%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£172
12 mo avg
↓8%
from prior 12 mo
Lead time
49 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
£79
12 mo avg
↓21%
from prior 12 mo
Methodology note: Figures reflect Penrith market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Heating | — | +£15,708 | — | — |
| Sauna | 🔒 3• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Hot Tub | 🔒 1•• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +£8••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Internet | 🔒 1••• (••%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| TV | 🔒 1••• (••%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£9• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.2 nights)
3 bedrooms (4.2 nights)
4+ bedrooms (3.9 nights)
Studio (3.8 nights)
1 bedroom (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms (£172)
3 bedrooms (£88)
2 bedrooms (£59)
Studio (£53)
1 bedroom (£42)
Professional host share
Professionally managed (85%)
Independent hosts (15%)
Over the 12 months ending August 2026, the Penrith market averaged 2,007 active Airbnb and VRBO listings, down 1% from a year earlier and up 6% over two years.
An average Penrith listing earns £27K/year. High-performing listings earn £70K, while low-performing listings earn £15K.
Average occupancy in Penrith is 39%, producing RevPAR of £54 per available night.
4+ bedroom listings generate the highest average annual revenue in Penrith, at £46K.
Rules vary across Penrith. Penrith: Lenient. No specific STR regulations or licensing required. General planning permission applies for change of use. Minimal enforcement. Keswick: Moderate. No formal STR licensing but Article 4 Direction limits new STRs in some areas. Planning permission may be required. Moderate enforcement through planning. Windermere: Moderate. Article 4 Direction requires planning permission for new STRs. No registration system. Enforcement through planning complaints. Carlisle: Lenient. No specific STR regulations or licensing. Standard planning rules apply. Light enforcement. Verify requirements for the property's jurisdiction.
The Penrith Airbnb and VRBO market appears broadly balanced. Supply has declined 1% year-over-year, while RevPAR has decreased 27%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (94%), Internet (92%), TV (90%). The strongest positive revenue associations are Heating (+38%), Hot Tub (+32%), Ev Charger (+16%).
Average daily rate in Penrith is £166, down 22% year-over-year. Rates peak in August and are lowest in November.
Guests in Penrith book an average of 46 days in advance, down 2% from last year. Booking windows range from 42 days for 1-bedroom listings to 56 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 20% higher than weekday occupancy.