Wimbledon
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Annual revenue (actual)
£23.7k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
48%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
£137
12 mo avg
↑8%
from prior 12 mo
Lead time
28 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
£46
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Wimbledon market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Gym | — | +£24,038 | — | — |
| Barbecue | 🔒 5• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 4•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Internet | 🔒 4•• (••%) | 🔒 +£9••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| TV | 🔒 4•• (••%) | 🔒 +£8••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 9• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Parking | 🔒 4•• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| EV Charger | 🔒 9 (•%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 4•• (••%) | 🔒 +£5• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (7.7 nights)
2 bedrooms (6.8 nights)
1 bedroom (6.8 nights)
3 bedrooms (6.0 nights)
Studio (5.8 nights)
Cleaning fee by bedroom
3 bedrooms (£134)
4+ bedrooms (£126)
2 bedrooms (£79)
1 bedroom (£60)
Studio (£37)
Professional host share
Independent hosts (69%)
Professionally managed (31%)
Over the 12 months ending September 2026, the Wimbledon market averaged 1,242 active Airbnb and VRBO listings, down 10% from a year earlier and up 10% over two years.
An average Wimbledon listing earns £17K/year. High-performing listings earn £42K, while low-performing listings earn £6K.
Average occupancy in Wimbledon is 36%, producing RevPAR of £34 per available night.
4+ bedroom listings generate the highest average annual revenue in Wimbledon, at £29K.
Rules vary across Wimbledon. Wimbledon (London Borough of Merton): Moderate. 90-day annual limit for entire homes, planning permission needed beyond that. Enforcement exists but inconsistent; many hosts operate without issues. Richmond upon Thames: Moderate. 90-day limit applies, planning permission required beyond. Some enforcement activity but hosts frequently exceed limits. Kingston upon Thames: Moderate. Same 90-day London rule, planning permission needed for commercial use. Light enforcement; violations common but penalties rare. Verify requirements for the property's jurisdiction.
The Wimbledon Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 10% year-over-year, while RevPAR has increased 24%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in February and January.
The most common amenities are Kitchen (99%), Internet (98%), Heating (97%). The strongest positive revenue associations are Bbq (+39%), Washing Machine (+38%), Internet (+36%).
Average daily rate in Wimbledon is £142, up 16% year-over-year. Rates peak in July and are lowest in February.
Guests in Wimbledon book an average of 28 days in advance, down 10% from last year. Booking windows range from 26 days for 4+ bedroom listings to 31 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Sunday. Weekend occupancy is 10% higher than weekday occupancy.
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