Wimbledon

As of May 2026, Wimbledon, London, Richmond, Kingston upon Thames have 1,206 active Airbnb and VRBO listings. This represents a 26% decrease from the previous year.

The average Airbnb or VRBO in Wimbledon generates £15K per year. High-performing properties earn £41K/year, while low-performing properties earn £6K/year. This significant spread suggests that revenue potential is heavily bifurcated, where top-tier assets capture disproportionate market share despite a contraction in total available supply.

Airbnb and VRBO can be profitable in Wimbledon. Average annual revenue is £15K with 35% occupancy. High-performing properties earn up to £41K/year. The delta between average and high performers highlights that market volatility impacts baseline earners more severely than those positioned for premium demand.

The average occupancy rate for Airbnbs and VRBOs in Wimbledon is 35%. This occupancy level, combined with an average nightly rate of £134, results in a RevPAR (revenue per available room) of £28 per day.

3-bedroom properties demonstrate the strongest performance in Wimbledon, with annual revenue of £27K. These properties balance operating costs and rental demand most effectively in the Wimbledon market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Wimbledon area. Wimberdon: Moderate. Part of London's 90-day annual limit for entire homes, planning permission needed beyond that. Enforcement via Airbnb auto-limits, but many hosts use multiple platforms to exceed cap. Richmond: Moderate. Same London 90-day rule applies, planning permission required for commercial STR. Enforcement relies on complaints, many operate without permission. Kingston upon Thames: Moderate. London's 90-day limit, planning permission for commercial use. Light enforcement, complaint-driven, hosts often exceed limits across platforms. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Wimbledon Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 26% year-over-year, while RevPAR has decreased 20%. This indicates balanced supply-demand dynamics, as the reduction in inventory has largely tracked with the softening in revenue per listing.

Launch around September, 2-3 months before peak fall season (December peaks). This pre-peak timing lets you build reviews when competition is -67% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (January-February) when gaining traction is harder.

The most common amenities in Wimbledon listings include: Kitchen (98%), Washing Machine (93%), Tv (91%), Heating (85%), Parking (50%). Amenities that boost revenue the most include Bbq, Washing Machine, Tv, with Bbq properties earning approximately 40% more (£47K/year vs £34K/year).

Monthly estimated revenue per listing in Wimbledon over the last 12 months: May: £632, June: £776, July: £1K, August: £814, September: £936, October: £968, November: £897, December: £1K, January: £662, February: £550, March: £721, April: £971. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Wimbledon is £134, up 11% year-over-year. By property size: 1-bedroom properties average £95/night, 2-bedroom properties average £167/night, 3-bedroom properties average £218/night, 4+ bedroom properties average £296/night. Rates peak in December and are lowest in May.

Guests in Wimbledon book an average of 28 days in advance, down 28% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 28 days, 3-bedroom: 29 days, 4+ bedroom: 29 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Wimbledon Airbnb and VRBO market has seen the following changes: supply declined 26%, revenue per listing decreased 20%, occupancy fell 4%, average nightly rates increased 11%, and lead time decreased 28%. These metrics reveal a shift toward short-notice bookings and higher pricing sensitivity, despite fewer total listings available.

In Wimbledon, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Sunday. Weekends show 8% higher occupancy than weekdays.