West London
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Annual revenue (actual)
£24.2k
12 mo avg
↓0%
from prior 12 mo
Occupancy rate
42%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
£154
12 mo avg
↑13%
from prior 12 mo
Lead time
26 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
£49
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect West London market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +£69,818 | — | — |
| Hot Tub | 🔒 2• (•%) | 🔒 +£3•••• (+•••%) | 🔒 £7•••• | 🔒 £3•••• |
| Barbecue | 🔒 1•• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Gym | 🔒 6• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| TV | 🔒 1••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Air conditioning | 🔒 9• (•%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Sauna | 🔒 7 (•%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Internet | 🔒 1••• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Heating | 🔒 1••• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (10.9 nights)
2 bedrooms (5.9 nights)
1 bedroom (5.7 nights)
3 bedrooms (5.0 nights)
4+ bedrooms (4.9 nights)
Cleaning fee by bedroom
4+ bedrooms (£176)
3 bedrooms (£134)
2 bedrooms (£96)
1 bedroom (£62)
Studio (£34)
Professional host share
Independent hosts (51%)
Professionally managed (49%)
Over the 12 months ending September 2026, the West London market averaged 2,581 active Airbnb and VRBO listings, down 6% from a year earlier and up 9% over two years.
An average West London listing earns £23K/year. High-performing listings earn £55K, while low-performing listings earn £6K.
Average occupancy in West London is 35%, producing RevPAR of £48 per available night.
4+ bedroom listings generate the highest average annual revenue in West London, at £52K.
Rules vary across West London. Heathrow: Moderate. Falls under Hillingdon Council requiring planning permission for STRs over 90 days/year. Registration with council needed. Enforcement moderate but increasing with complaints. Windsor: Moderate. Royal Borough requires planning permission for whole-property STRs. No formal licensing but planning rules enforced. Growing enforcement activity. Slough: Moderate. Planning permission required for primary STR use. No specific licensing scheme. Complaint-driven enforcement. Uxbridge: Moderate. Under Hillingdon Council rules - 90-day annual limit without permission. Registration required. Moderate enforcement. Verify requirements for the property's jurisdiction.
The West London Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 6% year-over-year, while RevPAR has increased 17%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Heating (97%), Kitchen (96%), Internet (96%). The strongest positive revenue associations are Washing Machine (+57%), Bbq (+48%), Gym (+36%).
Average daily rate in West London is £179, up 18% year-over-year. Rates peak in July and are lowest in February.
Guests in West London book an average of 26 days in advance, down 5% from last year. Booking windows range from 24 days for 1-bedroom listings to 31 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Sunday. Weekend occupancy is 8% higher than weekday occupancy.
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