West London
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Overview
Annual Rev
£25.5k
12 mo avg
↓0%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£153
12 mo avg
↑15%
from prior 12 mo
Lead time
26 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
£48
12 mo avg
↓14%
from prior 12 mo
Methodology note: Figures reflect West London market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +£74,700 | — | — |
| Hot Tub | 🔒 3• (•%) | 🔒 +£3•••• (+•••%) | 🔒 £7•••• | 🔒 £3•••• |
| Barbecue | 🔒 9• (•%) | 🔒 +£2•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Gym | 🔒 6• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Air conditioning | 🔒 1•• (•%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 1••• (••%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
| Internet | 🔒 9•• (••%) | 🔒 +£9•• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.9 nights)
2 bedrooms (5.5 nights)
3 bedrooms (5.1 nights)
4+ bedrooms (4.7 nights)
Cleaning fee by bedroom
4+ bedrooms (£170)
3 bedrooms (£130)
2 bedrooms (£97)
1 bedroom (£64)
Professional host share
Professionally managed (64%)
Independent hosts (36%)
Over the 12 months ending August 2026, the West London market averaged 2,538 active Airbnb and VRBO listings, down 10% from a year earlier and up 8% over two years.
An average West London listing earns £24K/year. High-performing listings earn £56K, while low-performing listings earn £7K.
Average occupancy in West London is 35%, producing RevPAR of £47 per available night.
4+ bedroom listings generate the highest average annual revenue in West London, at £55K.
Rules vary across West London. Heathrow: Moderate. Falls under Hillingdon Council - planning permission required for whole-property STRs exceeding 90 days/year. Registration encouraged. Moderate enforcement with complaint-driven action. Windsor: Moderate. Royal Borough requires planning permission for commercial STRs. No formal registration system. Enforcement primarily complaint-based, relatively light. Slough: Moderate. Planning permission needed for change of use. No specific STR licensing. Limited proactive enforcement, mainly responds to complaints. Uxbridge: Moderate. Under Hillingdon Council - same 90-day rule as Heathrow. Planning permission required beyond limit. Complaint-driven enforcement, many operate informally. Verify requirements for the property's jurisdiction.
The West London Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 10% year-over-year, while RevPAR has increased 14%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Kitchen (96%), TV (96%), Internet (94%). The strongest positive revenue associations are Washing Machine (+59%), Bbq (+47%), TV (+39%).
Average daily rate in West London is £179, up 20% year-over-year. Rates peak in July and are lowest in February.
Guests in West London book an average of 26 days in advance, down 10% from last year. Booking windows range from 24 days for 1-bedroom listings to 30 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Sunday. Weekend occupancy is 7% higher than weekday occupancy.