Tenby

As of May 2026, Tenby, Saundersfoot, Pembroke have 1,857 active Airbnb and VRBO listings. This represents a 7% decrease from the previous year.

The average Airbnb or VRBO in Tenby generates £27K per year. High-performing properties earn £79K/year, while low-performing properties earn £15K/year. The substantial gap between top and bottom performers suggests that revenue outcomes are highly sensitive to specific listing attributes rather than just market-wide trends.

Airbnb and VRBO can be profitable in Tenby. Average annual revenue is £27K with 40% occupancy. High-performing properties earn up to £79K/year. With a 40% occupancy average, the high revenue variance indicates that top earners are successfully capturing premium segments despite a broader contraction in market-wide revenue.

The average occupancy rate for Airbnbs and VRBOs in Tenby is 40%. This occupancy level, combined with an average nightly rate of £172, results in a RevPAR (revenue per available room) of £50 per day.

4+ bedroom properties demonstrate the strongest performance in Tenby, with annual revenue of £45K. These properties balance operating costs and rental demand most effectively in the Tenby market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Tenby area. Tenby: Moderate. Planning permission required for most STRs, registration with council needed. Growing enforcement due to local housing concerns, some unlicensed operations persist. Saundersfoot: Moderate. Similar to Tenby - planning permission and registration required. Enforcement increasing but inconsistent, multiple unregistered properties still operate. Pembroke: Lenient. Planning permission technically required but minimal enforcement. Few registration checks, hosts commonly operate without formal approval due to limited council resources. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Tenby Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 7% year-over-year, while RevPAR has decreased 22%. This indicates balanced supply-demand dynamics. This simultaneous decline in both supply and revenue suggests that demand is softening at a faster rate than hosts are exiting the market.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -17% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Tenby listings include: Tv (89%), Kitchen (80%), Washing Machine (67%), Heating (56%), Pets Allowed (54%). Amenities that boost revenue the most include Hot Tub, Heating, Bbq, with Hot Tub properties earning approximately 72% more (£60K/year vs £35K/year).

Monthly estimated revenue per listing in Tenby over the last 12 months: May: £2K, June: £2K, July: £2K, August: £3K, September: £2K, October: £1K, November: £737, December: £1K, January: £618, February: £831, March: £1K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Tenby is £172, down 3% year-over-year. By property size: 1-bedroom properties average £125/night, 2-bedroom properties average £152/night, 3-bedroom properties average £174/night, 4+ bedroom properties average £361/night. Rates peak in August and are lowest in November.

Guests in Tenby book an average of 39 days in advance, down 20% from last year. By property size: 1-bedroom: 35 days, 2-bedroom: 39 days, 3-bedroom: 41 days, 4+ bedroom: 45 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Tenby Airbnb and VRBO market has seen the following changes: supply declined 7%, revenue per listing decreased 22%, occupancy fell 7%, average nightly rates decreased 3%, and lead time decreased 20%. These metrics indicate a tightening market where shorter booking windows and lower rates reflect increased consumer price sensitivity.

In Tenby, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Sunday and are lowest on Tuesday. Weekends show 21% higher occupancy than weekdays.