Tenby
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Overview
Annual Rev
£34.7k
12 mo avg
↓14%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£169
12 mo avg
↓2%
from prior 12 mo
Lead time
41 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
£66
12 mo avg
↓25%
from prior 12 mo
Methodology note: Figures reflect Tenby market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£17,218 | — | — |
| Hot Tub | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 1••• (••%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Pool | 🔒 1•• (•%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 3•• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| TV | 🔒 1••• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Gym | 🔒 1•• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 9•• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.2 nights)
4+ bedrooms (5.0 nights)
2 bedrooms (4.7 nights)
1 bedroom (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms (£134)
3 bedrooms (£85)
2 bedrooms (£63)
1 bedroom (£37)
Professional host share
Professionally managed (83%)
Independent hosts (17%)
Over the 12 months ending August 2026, the Tenby market averaged 1,898 active Airbnb and VRBO listings, down 1% from a year earlier.
An average Tenby listing earns £27K/year. High-performing listings earn £59K, while low-performing listings earn £15K.
Average occupancy in Tenby is 39%, producing RevPAR of £53 per available night.
4+ bedroom listings generate the highest average annual revenue in Tenby, at £42K.
Rules vary across Tenby. Tenby: Moderate. Planning permission required for STRs, must comply with Article 4 Direction limiting new STRs in town center. Pembrokeshire Coast National Park Authority actively monitors. Some unlicensed operation occurs but enforcement increasing. Saundersfoot: Moderate. Similar Article 4 Direction applies, planning permission needed. Pembrokeshire County Council enforcement moderate but growing stricter due to housing concerns. Some hosts operate without permission. Pembroke: Lenient. Standard planning rules apply but fewer restrictions than coastal towns. Light enforcement, minimal monitoring of compliance outside complaints. Verify requirements for the property's jurisdiction.
The Tenby Airbnb and VRBO market appears broadly balanced. Supply has declined 1% year-over-year, while RevPAR has decreased 11%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are TV (93%), Heating (92%), Kitchen (87%). The strongest positive revenue associations are Hot Tub (+36%), Heating (+23%), Washing Machine (+23%).
Average daily rate in Tenby is £169, down 9% year-over-year. Rates peak in July and are lowest in November.
Guests in Tenby book an average of 42 days in advance. Booking windows range from 37 days for 1-bedroom listings to 49 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 19% higher than weekday occupancy.