Suffolk Coast & Heaths
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Overview
Annual Rev
£33k
12 mo avg
↓29%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 £1••
12 mo avg
••.•%
from prior 12 mo
Lead time
40 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
£63
12 mo avg
↓47%
from prior 12 mo
Methodology note: Figures reflect Suffolk Coast & Heaths market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | 313 (19%) | +£21,912 (+49%) | £66,218 | £44,306 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (6.0 nights)
3 bedrooms (4.5 nights)
4+ bedrooms (4.3 nights)
2 bedrooms (4.3 nights)
1 bedroom (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms (£165)
3 bedrooms (£101)
2 bedrooms (£66)
1 bedroom (£42)
Studio (£39)
Professional host share
Professionally managed (88%)
Independent hosts (12%)
As of June 2026, Southwold, Aldeburgh, Woodbridge have 2,448 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.
The average Airbnb or VRBO in Suffolk Coast & Heaths generates £22K per year. High-performing properties earn £72K/year, while low-performing properties earn £11K/year. This significant performance spread suggests that revenue potential is heavily skewed toward top-tier assets, as the market contraction in revenue outpaces the modest 6% decline in total supply.
Airbnb and VRBO can be profitable in Suffolk Coast & Heaths. Average annual revenue is £22K with 33% occupancy. High-performing properties earn up to £72K/year. The variance between average and high earners indicates that profitability in this region is increasingly dependent on capturing a specific, premium segment of the market despite broader revenue headwinds.
The average occupancy rate for Airbnbs and VRBOs in Suffolk Coast & Heaths is 33%. This occupancy level, combined with an average nightly rate of £186, results in a RevPAR (revenue per available room) of £42 per day.
4+ bedroom properties demonstrate the strongest performance in Suffolk Coast & Heaths, with annual revenue of £35K. These properties balance operating costs and rental demand most effectively in the Suffolk Coast & Heaths market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Suffolk Coast & Heaths area. Southwold: Moderate. Planning permission required for short-term lets, particularly in conservation areas. Some enforcement through planning complaints, though many operate without permission. Aldeburgh: Moderate. Planning permission needed for change of use. Local concern over second homes but enforcement inconsistent. Many holiday lets operate in grey area. Woodbridge: Moderate. Planning rules apply, particularly for whole-property lets. East Suffolk Council responds to complaints but enforcement is reactive rather than proactive. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Suffolk Coast & Heaths Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 6% year-over-year, while RevPAR has decreased 42%. This indicates that while supply is tightening, the sharp drop in unit revenue suggests a softening in demand that outweighs the reduction in available listings.
Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -130% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.
The most common amenities in Suffolk Coast & Heaths listings include: Tv (84%), Washing Machine (76%), Kitchen (70%), Pets Allowed (60%), Heating (60%). Amenities that boost revenue the most include Heating, Washing Machine, Bbq, with Heating properties earning approximately 82% more (£62K/year vs £34K/year).
Monthly estimated revenue per listing in Suffolk Coast & Heaths over the last 12 months: May: £2K, June: £1K, July: £2K, August: £2K, September: £1K, October: £1K, November: £790, December: £1K, January: £693, February: £781, March: £1K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Suffolk Coast & Heaths is £186, down 11% year-over-year. By property size: 1-bedroom properties average £121/night, 2-bedroom properties average £149/night, 3-bedroom properties average £196/night, 4+ bedroom properties average £429/night. Rates peak in December and are lowest in November.
Guests in Suffolk Coast & Heaths book an average of 39 days in advance, down 22% from last year. By property size: 1-bedroom: 36 days, 2-bedroom: 38 days, 3-bedroom: 39 days, 4+ bedroom: 47 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Suffolk Coast & Heaths Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing decreased 42%, occupancy fell 16%, average nightly rates decreased 11%, and lead time decreased 22%. The combination of lower rates and shorter booking windows points to a market where guests are exerting greater pricing power.
In Suffolk Coast & Heaths, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 15% higher occupancy than weekdays.