Southampton
Unlock the data for all Markets
Annual revenue (actual)
£23.5k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
46%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
£141
12 mo avg
↑16%
from prior 12 mo
Lead time
29 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
£44
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Southampton market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£15,037 | — | — |
| Pool | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 8• (••%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 5•• (••%) | 🔒 +£8••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Lake Access | 🔒 1• (•%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Washing Machine | 🔒 5•• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Heating | 🔒 5•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (7.2 nights)
1 bedroom (6.9 nights)
3 bedrooms (5.2 nights)
4+ bedrooms (5.1 nights)
Studio (4.9 nights)
Cleaning fee by bedroom
4+ bedrooms (£142)
3 bedrooms (£103)
2 bedrooms (£64)
1 bedroom (£50)
Studio (£27)
Professional host share
Independent hosts (56%)
Professionally managed (44%)
Over the 12 months ending September 2026, the Southampton market averaged 974 active Airbnb and VRBO listings, down 1% from a year earlier and up 11% over two years.
An average Southampton listing earns £21K/year. High-performing listings earn £42K, while low-performing listings earn £7K.
Average occupancy in Southampton is 41%, producing RevPAR of £43 per available night.
4+ bedroom listings generate the highest average annual revenue in Southampton, at £41K.
Rules vary across Southampton. Southampton: Moderate. Planning permission required for most STRs, 90-day annual limit for whole properties unless planning approved. Council monitors Airbnb but enforcement inconsistent. Portsmouth: Moderate. Planning permission needed for commercial STRs, 90-day limit for non-permitted properties. Some enforcement but many operate informally. Winchester: Moderate. Planning permission required, 90-day rule applies, Article 4 directions in some areas restrict conversions. Enforcement complaints-driven, variable activity. Verify requirements for the property's jurisdiction.
The Southampton Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 1% year-over-year, while RevPAR has increased 7%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are TV (97%), Heating (97%), Kitchen (96%). The strongest positive revenue associations are TV (+30%), Bbq (+29%), Pets Allowed (+27%).
Average daily rate in Southampton is £147, up 16% year-over-year. Rates peak in August and are lowest in January.
Guests in Southampton book an average of 30 days in advance, up 1% from last year. Booking windows range from 28 days for 1-bedroom listings to 35 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 12% higher than weekday occupancy.
(0)
Filters (0)