Southampton
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Overview
Annual Rev
£23.9k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
£139
12 mo avg
↑17%
from prior 12 mo
Lead time
27 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
£42
12 mo avg
↓22%
from prior 12 mo
Methodology note: Figures reflect Southampton market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£14,593 | — | — |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 6• (••%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 5•• (••%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Lake Access | 🔒 1• (•%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 5•• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Heating | 🔒 5•• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Internet | 🔒 4•• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (7.5 nights)
2 bedrooms (5.6 nights)
4+ bedrooms (5.2 nights)
3 bedrooms (5.0 nights)
Cleaning fee by bedroom
4+ bedrooms (£148)
3 bedrooms (£95)
2 bedrooms (£64)
1 bedroom (£58)
Professional host share
Professionally managed (63%)
Independent hosts (37%)
Over the 12 months ending August 2026, the Southampton market averaged 966 active Airbnb and VRBO listings, down 4% from a year earlier and up 10% over two years.
An average Southampton listing earns £22K/year. High-performing listings earn £42K, while low-performing listings earn £7K.
Average occupancy in Southampton is 41%, producing RevPAR of £42 per available night.
4+ bedroom listings generate the highest average annual revenue in Southampton, at £43K.
Rules vary across Southampton. Southampton: Moderate. Planning permission required for most STRs, 90-day annual limit for whole properties without permission. Council monitors listings and enforces violations with fines. Portsmouth: Moderate. Planning permission needed for material change of use. Council tracks listings and takes enforcement action against unpermitted properties. Some hosts operate unlicensed. Winchester: Moderate. Planning permission required for STRs, Article 4 directions in some areas. Council actively monitors and enforces through planning system with compliance notices. Verify requirements for the property's jurisdiction.
The Southampton Airbnb and VRBO market appears broadly balanced. Supply has declined 4% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are TV (96%), Kitchen (96%), Heating (95%). The strongest positive revenue associations are Pets Allowed (+31%), Bbq (+22%), TV (+17%).
Average daily rate in Southampton is £147, up 18% year-over-year. Rates peak in August and are lowest in January.
Guests in Southampton book an average of 30 days in advance, down 6% from last year. Booking windows range from 27 days for 1-bedroom listings to 35 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 12% higher than weekday occupancy.