South London
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Overview
Annual Rev
£25.4k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
£152
12 mo avg
↑16%
from prior 12 mo
Lead time
28 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
£45
12 mo avg
↓19%
from prior 12 mo
Methodology note: Figures reflect South London market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£43,857 | — | — |
| Hot Tub | 🔒 6• (•%) | 🔒 +£2•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pool | 🔒 4• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Gym | 🔒 3• (•%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| TV | 🔒 1••• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (7.1 nights)
3 bedrooms (6.3 nights)
1 bedroom (5.9 nights)
2 bedrooms (5.7 nights)
Cleaning fee by bedroom
4+ bedrooms (£155)
3 bedrooms (£98)
2 bedrooms (£69)
1 bedroom (£50)
Professional host share
Professionally managed (69%)
Independent hosts (31%)
Over the 12 months ending August 2026, the South London market averaged 2,112 active Airbnb and VRBO listings, down 11% from a year earlier and up 10% over two years.
An average South London listing earns £22K/year. High-performing listings earn £47K, while low-performing listings earn £8K.
Average occupancy in South London is 37%, producing RevPAR of £41 per available night.
4+ bedroom listings generate the highest average annual revenue in South London, at £49K.
Rules vary across South London. London: Moderate. 90-day annual limit for entire homes, registration required via planning portal. Enforcement exists but patchy; many hosts exceed limits. Kingston upon Thames: Moderate. Same 90-day London rule applies, planning permission needed beyond that. Light enforcement, violations common. Richmond: Moderate. 90-day limit, planning permission required beyond. Minimal active enforcement, hosts frequently operate over limit. Croydon: Moderate. 90-day cap applies, registration needed. Limited enforcement resources, rule violations widespread. Verify requirements for the property's jurisdiction.
The South London Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 11% year-over-year, while RevPAR has increased 3%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Kitchen (96%), Internet (94%), Heating (94%). The strongest positive revenue associations are Bbq (+52%), Washing Machine (+42%), Pets Allowed (+29%).
Average daily rate in South London is £167, up 16% year-over-year. Rates peak in July and are lowest in February.
Guests in South London book an average of 29 days in advance, down 13% from last year. Booking windows range from 28 days for 1-bedroom listings to 30 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 9% higher than weekday occupancy.