South London
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Annual revenue (actual)
£25.4k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
45%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
£155
12 mo avg
↑18%
from prior 12 mo
Lead time
30 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
£47
12 mo avg
↓2%
from prior 12 mo
Methodology note: Figures reflect South London market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£36,517 | — | — |
| Hot Tub | 🔒 6• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Barbecue | 🔒 3•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pool | 🔒 4• (•%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Bicycles | 🔒 2• (•%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 1••• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Gym | 🔒 3• (•%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Parking | 🔒 1••• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.7 nights)
3 bedrooms (6.4 nights)
1 bedroom (5.4 nights)
4+ bedrooms (4.9 nights)
Studio (4.5 nights)
Cleaning fee by bedroom
4+ bedrooms (£154)
3 bedrooms (£98)
2 bedrooms (£69)
1 bedroom (£49)
Studio (£32)
Professional host share
Independent hosts (63%)
Professionally managed (37%)
Over the 12 months ending September 2026, the South London market averaged 2,135 active Airbnb and VRBO listings, down 8% from a year earlier and up 11% over two years.
An average South London listing earns £22K/year. High-performing listings earn £47K, while low-performing listings earn £7K.
Average occupancy in South London is 38%, producing RevPAR of £42 per available night.
4+ bedroom listings generate the highest average annual revenue in South London, at £48K.
Rules vary across South London. London: Moderate. 90-day annual cap for entire homes, registration required. Enforcement exists but many hosts operate beyond limits. Kingston upon Thames: Moderate. Same 90-day London rule applies, planning permission needed beyond that. Moderate enforcement, some non-compliance. Richmond: Moderate. 90-day cap applies, planning permission required for longer. Similar enforcement to other London boroughs. Croydon: Moderate. 90-day annual limit, registration mandatory. Enforcement present but inconsistent, violations common. Verify requirements for the property's jurisdiction.
The South London Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 8% year-over-year, while RevPAR has increased 11%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Kitchen (96%), Internet (96%), Heating (95%). The strongest positive revenue associations are Bbq (+50%), Washing Machine (+39%), Pets Allowed (+25%).
Average daily rate in South London is £168, up 16% year-over-year. Rates peak in July and are lowest in February.
Guests in South London book an average of 29 days in advance, down 7% from last year. Booking windows range from 29 days for 2-bedroom listings to 31 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 9% higher than weekday occupancy.
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