Skye
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Annual revenue (actual)
£44.4k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
51%
12 mo avg
↓10%
from prior 12 mo
Avg daily rate
£209
12 mo avg
↑24%
from prior 12 mo
Lead time
53 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
£81
12 mo avg
↑19%
from prior 12 mo
Methodology note: Figures reflect Skye market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Washing Machine | — | +£10,742 | — | — |
| EV Charger | 🔒 8• (•%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| TV | 🔒 1••• (••%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Internet | 🔒 1••• (••%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Air conditioning | 🔒 4• (•%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Gym | 🔒 3•• (••%) | 🔒 +£3••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Lake Access | 🔒 1•• (••%) | 🔒 +£8•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Hot Tub | 🔒 3• (•%) | 🔒 +£5•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.0 nights)
3 bedrooms (4.6 nights)
2 bedrooms (4.4 nights)
1 bedroom (3.8 nights)
Studio (3.3 nights)
Cleaning fee by bedroom
4+ bedrooms (£120)
3 bedrooms (£96)
2 bedrooms (£70)
1 bedroom (£48)
Studio (£28)
Professional host share
Independent hosts (58%)
Professionally managed (42%)
Over the 12 months ending September 2026, the Skye market averaged 1,611 active Airbnb and VRBO listings, up 11% from a year earlier.
An average Skye listing earns £35K/year. High-performing listings earn £76K, while low-performing listings earn £19K.
Average occupancy in Skye is 42%, producing RevPAR of £66 per available night.
4+ bedroom listings generate the highest average annual revenue in Skye, at £44K.
Rules vary across Skye. Portree: Moderate. Licensing required under Scottish STR scheme (since Oct 2022). Planning permission needed for entire properties. Highland Council enforcing but implementation ongoing. Some unlicensed operations persist. Fort William: Moderate. Same Scottish licensing applies. Highland Council requiring compliance but phased enforcement. Control areas under consideration due to housing pressure. Mixed compliance rates. Mallaig: Moderate. Scottish STR licensing mandatory. Highland Council enforcement developing. Small market with limited oversight capacity. Some operate without licenses given rural location. Verify requirements for the property's jurisdiction.
The Skye Airbnb and VRBO market appears broadly balanced. Supply has grown 11% year-over-year, while RevPAR has increased 14%, showing no clear supply-demand imbalance.
RevPAR is highest in July and May; it is lowest in January and February.
The most common amenities are Heating (95%), Kitchen (92%), TV (90%). The strongest positive revenue associations are Washing Machine (+31%), TV (+15%), Internet (+14%).
Average daily rate in Skye is £209, up 9% year-over-year. Rates peak in July and are lowest in January.
Guests in Skye book an average of 51 days in advance, down 5% from last year. Booking windows range from 46 days for 4+ bedroom listings to 52 days for 1-bedroom listings.
Booking demand is highest on Friday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Sunday.
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