Skye
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Overview
Annual Rev
£39.4k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
🔒 5•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 £1••
12 mo avg
••.•%
from prior 12 mo
Lead time
50 days
12 mo avg
↓16 days
from prior 12 mo
Revpar
£66
12 mo avg
↓28%
from prior 12 mo
Methodology note: Figures reflect Skye market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Washing Machine | 1057 (70%) | +£9,666 (+29%) | £43,240 | £33,574 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.1 nights)
3 bedrooms (4.5 nights)
2 bedrooms (4.4 nights)
1 bedroom (3.8 nights)
Studio (3.4 nights)
Cleaning fee by bedroom
4+ bedrooms (£114)
3 bedrooms (£93)
2 bedrooms (£70)
1 bedroom (£48)
Studio (£46)
Professional host share
Professionally managed (76%)
Independent hosts (24%)
As of June 2026, Portree, Fort William, Mallaig have 1,377 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.
The average Airbnb or VRBO in Skye generates £32K per year. High-performing properties earn £79K/year, while low-performing properties earn £16K/year. The substantial revenue gap indicates significant variance in asset monetization, as the overall market experiences a contraction in total earnings despite stable long-term supply levels.
Airbnb and VRBO can be profitable in Skye. Average annual revenue is £32K with 47% occupancy. High-performing properties earn up to £79K/year. The wide performance spread highlights that top-tier assets capture a disproportionate share of demand, even as the market adjusts to a recent decline in year-over-year revenue.
The average occupancy rate for Airbnbs and VRBOs in Skye is 47%. This occupancy level, combined with an average nightly rate of £200, results in a RevPAR (revenue per available room) of £53 per day.
4+ bedroom properties demonstrate the strongest performance in Skye, with annual revenue of £51K. These properties balance operating costs and rental demand most effectively in the Skye market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Skye area. Portree: Moderate. Licensing required under Scottish STR scheme since October 2022. Planning permission needed for secondary lets. Growing enforcement as system matures. Fort William: Moderate. Same Scottish licensing applies - mandatory registration, safety standards. Highland Council actively processing applications and monitoring compliance. Mallaig: Moderate. Scottish STR licensing mandatory. Small village with high tourism demand. Council enforcement increasing but capacity limited given rural location. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Skye Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 26%. This indicates balanced supply-demand dynamics. This correlation suggests that the revenue drop is driven by broader macroeconomic shifts rather than an oversupply of inventory.
Launch around January, 2-3 months before peak summer season (April peaks). This pre-peak timing lets you build reviews when competition is 43% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.
The most common amenities in Skye listings include: Kitchen (90%), Tv (85%), Heating (78%), Washing Machine (70%), Private Yard (56%). Amenities that boost revenue the most include Washing Machine, Internet, Lake Access, with Washing Machine properties earning approximately 31% more (£44K/year vs £33K/year).
Monthly estimated revenue per listing in Skye over the last 12 months: May: £2K, June: £2K, July: £2K, August: £2K, September: £2K, October: £2K, November: £933, December: £903, January: £545, February: £729, March: £1K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Skye is £200, up 9% year-over-year. By property size: 1-bedroom properties average £150/night, 2-bedroom properties average £199/night, 3-bedroom properties average £265/night, 4+ bedroom properties average £405/night. Rates peak in August and are lowest in January.
Guests in Skye book an average of 49 days in advance, down 27% from last year. By property size: 1-bedroom: 50 days, 2-bedroom: 50 days, 3-bedroom: 48 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Skye Airbnb and VRBO market has seen the following changes: supply declined 13%, revenue per listing decreased 26%, occupancy fell 10%, average nightly rates increased 9%, and lead time decreased 27%. These metrics reveal a market tightening where operators rely on higher pricing despite reduced booking windows and lower utilization.
In Skye, Wednesday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Friday and are lowest on Sunday.