Shropshire
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Annual revenue (actual)
£27.5k
12 mo avg
↓4%
from prior 12 mo
Occupancy rate
48%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£137
12 mo avg
↑9%
from prior 12 mo
Lead time
37 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
£55
12 mo avg
↓4%
from prior 12 mo
Methodology note: Figures reflect Shropshire market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£34,716 | — | — |
| Hot Tub | 🔒 1•• (••%) | 🔒 +£2•••• (+•••%) | 🔒 £5•••• | 🔒 £2•••• |
| EV Charger | 🔒 8• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pool | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Gym | 🔒 7 (•%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 1••• (••%) | 🔒 +£8••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Barbecue | 🔒 3•• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 5•• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Washing Machine | 🔒 9•• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.4 nights)
1 bedroom (4.5 nights)
3 bedrooms (4.5 nights)
2 bedrooms (4.3 nights)
Studio (3.2 nights)
Cleaning fee by bedroom
4+ bedrooms (£103)
3 bedrooms (£66)
2 bedrooms (£47)
1 bedroom (£36)
Studio (£20)
Professional host share
Professionally managed (59%)
Independent hosts (41%)
Over the 12 months ending September 2026, the Shropshire market averaged 1,776 active Airbnb and VRBO listings, up 3% from a year earlier and up 16% over two years.
An average Shropshire listing earns £22K/year. High-performing listings earn £51K, while low-performing listings earn £9K.
Average occupancy in Shropshire is 38%, producing RevPAR of £46 per available night.
4+ bedroom listings generate the highest average annual revenue in Shropshire, at £44K.
Rules vary across Shropshire. Shrewsbury: Lenient. No specific STR regulations or licensing requirements. Follows general planning and business rules. Minimal enforcement. Telford: Lenient. No dedicated STR permit system. Standard planning permission for material changes. Light enforcement, hosts operate freely. Ludlow: Lenient. No STR-specific regulations or registration. General planning laws apply. Minimal enforcement despite local housing concerns. Ironbridge: Lenient. No specific STR licensing or permits required. Standard business rates and planning rules. Light enforcement, many active hosts. Verify requirements for the property's jurisdiction.
The Shropshire Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has decreased 7%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (97%), TV (92%), Internet (86%). The strongest positive revenue associations are Hot Tub (+82%), Ev Charger (+39%), Heating (+36%).
Average daily rate in Shropshire is £147, down 2% year-over-year. Rates peak in August and are lowest in February.
Guests in Shropshire book an average of 36 days in advance, up 2% from last year. Booking windows range from 34 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 27% higher than weekday occupancy.
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