Shropshire
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Overview
Annual Rev
£27.4k
12 mo avg
↓10%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£134
12 mo avg
↑5%
from prior 12 mo
Lead time
35 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
£52
12 mo avg
↓21%
from prior 12 mo
Methodology note: Figures reflect Shropshire market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£45,955 | — | — |
| Bicycles | 🔒 1• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Sauna | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Heating | 🔒 9•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Pool | 🔒 2• (•%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Gym | 🔒 7 (•%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| TV | 🔒 1••• (••%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 6• (•%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Pets Allowed | 🔒 5•• (••%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
| Internet | 🔒 7•• (••%) | 🔒 +£1•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (4.6 nights)
1 bedroom (4.6 nights)
3 bedrooms (4.5 nights)
2 bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms (£97)
3 bedrooms (£67)
2 bedrooms (£48)
1 bedroom (£36)
Professional host share
Professionally managed (79%)
Independent hosts (21%)
Over the 12 months ending August 2026, the Shropshire market averaged 1,752 active Airbnb and VRBO listings, up 1% from a year earlier and up 14% over two years.
An average Shropshire listing earns £23K/year. High-performing listings earn £52K, while low-performing listings earn £10K.
Average occupancy in Shropshire is 39%, producing RevPAR of £45 per available night.
4+ bedroom listings generate the highest average annual revenue in Shropshire, at £46K.
Rules vary across Shropshire. Shrewsbury: Lenient. No specific STR regulations or licensing. Follows general Shropshire Council planning rules. Minimal enforcement, hosts operate freely. Telford: Lenient. No dedicated STR permits required. Standard business rates and planning permission for material changes. Light enforcement. Ludlow: Lenient. No STR-specific rules beyond Shropshire planning laws. No registration system. Minimal oversight, market self-regulates. Ironbridge: Lenient. Part of Shropshire; no special STR regulations. Planning permission if dwelling becomes holiday let. Light enforcement. Verify requirements for the property's jurisdiction.
The Shropshire Airbnb and VRBO market appears broadly balanced. Supply has grown 1% year-over-year, while RevPAR has decreased 16%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (94%), TV (92%), Internet (88%). The strongest positive revenue associations are Hot Tub (+109%), Heating (+62%), Ev Charger (+31%).
Average daily rate in Shropshire is £146, down 6% year-over-year. Rates peak in August and are lowest in February.
Guests in Shropshire book an average of 35 days in advance, down 6% from last year. Booking windows range from 33 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 27% higher than weekday occupancy.