Shropshire

As of May 2026, Shrewsbury, Telford, Ludlow, Ironbridge have 1,693 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.

The average Airbnb or VRBO in Shropshire generates £23K per year. High-performing properties earn £63K/year, while low-performing properties earn £9K/year. The stark disparity between top and bottom earners suggests that revenue potential is heavily concentrated in specific assets, as overall market revenue has contracted by 28% while supply has remained relatively stable.

Airbnb and VRBO can be profitable in Shropshire. Average annual revenue is £23K with 40% occupancy. High-performing properties earn up to £63K/year. This yield spread highlights a bifurcated market where top-tier listings capture significantly more value despite the broader trend of declining annual revenues across the region.

The average occupancy rate for Airbnbs and VRBOs in Shropshire is 40%. This occupancy level, combined with an average nightly rate of £148, results in a RevPAR (revenue per available room) of £43 per day.

4+ bedroom properties demonstrate the strongest performance in Shropshire, with annual revenue of £53K. These properties balance operating costs and rental demand most effectively in the Shropshire market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Shropshire area. Shrewsbury: Lenient. No specific STR regulations, follows general planning laws. Minimal enforcement, hosts operate freely. Telford: Lenient. No dedicated STR licensing, standard business rates apply. Light enforcement, market largely self-regulated. Ludlow: Lenient. No STR-specific permits required, planning permission for change of use rarely enforced. Minimal oversight. Ironbridge: Lenient. No registration system, relies on planning laws. Limited enforcement despite tourism concerns, hosts operate openly. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Shropshire Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 28%. This indicates balanced supply-demand dynamics. The simultaneous drop in both supply and revenue suggests that the market is adjusting to lower demand levels rather than experiencing a supply-led correction.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -26% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.

The most common amenities in Shropshire listings include: Tv (88%), Kitchen (77%), Heating (66%), Washing Machine (66%), Pets Allowed (42%). Amenities that boost revenue the most include Hot Tub, Heating, Bbq, with Hot Tub properties earning approximately 287% more (£137K/year vs £35K/year).

Monthly estimated revenue per listing in Shropshire over the last 12 months: May: £1K, June: £1K, July: £2K, August: £2K, September: £1K, October: £1K, November: £1K, December: £1K, January: £830, February: £967, March: £1K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Shropshire is £148, down 4% year-over-year. By property size: 1-bedroom properties average £98/night, 2-bedroom properties average £127/night, 3-bedroom properties average £170/night, 4+ bedroom properties average £417/night. Rates peak in August and are lowest in February.

Guests in Shropshire book an average of 34 days in advance, down 20% from last year. By property size: 1-bedroom: 32 days, 2-bedroom: 35 days, 3-bedroom: 34 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Shropshire Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 28%, occupancy fell 9%, average nightly rates decreased 4%, and lead time decreased 20%. These widespread declines indicate a tightening market environment where hosts face shorter booking windows and reduced pricing power compared to previous periods.

In Shropshire, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 25% higher occupancy than weekdays.