Sheringham, GB
Part of the North Norfolk market area
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Overview
Annual Rev
£33.9k
12 mo avg
↓13%
from prior 12 mo
Occupancy rate
45%
12 mo avg
↓11%
from prior 12 mo
Avg daily rate
£187
12 mo avg
↑7%
from prior 12 mo
Lead time
54 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
£70
12 mo avg
↓14%
from prior 12 mo
Methodology note: Figures reflect North Norfolk market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£21,731 | — | — |
| Internet | 🔒 2••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Heating | 🔒 2••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 9•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 1••• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Gym | 🔒 9• (•%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Sauna | 🔒 3• (•%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 2••• (••%) | 🔒 +£5•• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Pool | 🔒 1•• (•%) | 🔒 +£4• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.4 nights)
2 bedrooms (4.3 nights)
4+ bedrooms (4.1 nights)
1 bedroom (4.0 nights)
Studio (3.2 nights)
Cleaning fee by bedroom
4+ bedrooms (£179)
3 bedrooms (£93)
2 bedrooms (£66)
1 bedroom (£42)
Studio (£36)
Professional host share
Professionally managed (86%)
Independent hosts (14%)
Over the 12 months ending August 2026, the North Norfolk market averaged 3,586 active Airbnb and VRBO listings, down 2% from a year earlier and up 11% over two years.
An average North Norfolk listing earns £26K/year. High-performing listings earn £67K, while low-performing listings earn £13K.
Average occupancy in North Norfolk is 34%, producing RevPAR of £54 per available night.
4+ bedroom listings generate the highest average annual revenue in North Norfolk, at £42K.
Rules vary across North Norfolk. Wells-next-the-Sea: Lenient. No specific STR regulations beyond standard planning rules. Light enforcement, many operating freely. Cromer: Lenient. No dedicated STR licensing. Planning permission for change of use rarely enforced. Minimal oversight. Sheringham: Lenient. No STR-specific rules. Standard business rates apply. Light enforcement, hosts operate freely. Hunstanton: Lenient. No STR registration required. Planning rules exist but rarely enforced. Minimal active oversight. Verify requirements for the property's jurisdiction.
The North Norfolk Airbnb and VRBO market appears broadly balanced. Supply has declined 2% year-over-year, while RevPAR has decreased 8%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (96%), TV (94%), Internet (88%). The strongest positive revenue associations are Internet (+66%), Heating (+54%), Washing Machine (+51%).
Average daily rate in North Norfolk is £189, up 0% year-over-year. Rates peak in August and are lowest in March.
Guests in North Norfolk book an average of 52 days in advance, up 2% from last year. Booking windows range from 45 days for 1-bedroom listings to 64 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 18% higher than weekday occupancy.