Salisbury
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Overview
Annual Rev
£32.2k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
£165
12 mo avg
↑9%
from prior 12 mo
Lead time
38 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
£61
12 mo avg
↓15%
from prior 12 mo
Methodology note: Figures reflect Salisbury market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£24,989 | — | — |
| EV Charger | 🔒 4• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Pool | 🔒 3• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Washing Machine | 🔒 4•• (••%) | 🔒 +£2•••• (+•••%) | 🔒 £4•••• | 🔒 £2•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Heating | 🔒 4•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Sauna | 🔒 1• (•%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| TV | 🔒 5•• (••%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Parking | 🔒 4•• (••%) | 🔒 +£4•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.4 nights)
2 bedrooms (4.1 nights)
1 bedroom (4.0 nights)
4+ bedrooms (3.3 nights)
Cleaning fee by bedroom
4+ bedrooms (£186)
3 bedrooms (£72)
2 bedrooms (£59)
1 bedroom (£36)
Professional host share
Professionally managed (67%)
Independent hosts (33%)
Over the 12 months ending August 2026, the Salisbury market averaged 742 active Airbnb and VRBO listings, down 5% from a year earlier.
An average Salisbury listing earns £30K/year. High-performing listings earn £58K, while low-performing listings earn £14K.
Average occupancy in Salisbury is 41%, producing RevPAR of £59 per available night.
4+ bedroom listings generate the highest average annual revenue in Salisbury, at £71K.
Rules vary across Salisbury. Salisbury: Moderate. Planning permission required for change of use, registration with council. Standard enforcement through complaints. Stonehenge: Not a city - falls under Wiltshire Council jurisdiction. Same rules as Salisbury/Amesbury apply. Amesbury: Moderate. Planning permission needed for change of use, must comply with Wiltshire Council regulations. Complaint-driven enforcement, some unlicensed operation occurs. Verify requirements for the property's jurisdiction.
The Salisbury Airbnb and VRBO market appears broadly balanced. Supply has declined 5% year-over-year, while RevPAR has decreased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (94%), TV (92%), Kitchen (90%). The strongest positive revenue associations are Pool (+71%), Washing Machine (+61%), Heating (+45%).
Average daily rate in Salisbury is £182, up 1% year-over-year. Rates peak in August and are lowest in November.
Guests in Salisbury book an average of 38 days in advance, down 4% from last year. Booking windows range from 34 days for 1-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 27% higher than weekday occupancy.