Salisbury

As of May 2026, Salisbury, Stonehenge, Amesbury have 730 active Airbnb and VRBO listings. This represents a 11% decrease from the previous year.

The average Airbnb or VRBO in Salisbury generates £29K per year. High-performing properties earn £68K/year, while low-performing properties earn £12K/year. This wide disparity suggests that market returns are highly sensitive to specific asset positioning rather than uniform across the board.

Airbnb and VRBO can be profitable in Salisbury. Average annual revenue is £29K with 41% occupancy. High-performing properties earn up to £68K/year. The gap between average and top-tier earnings highlights that market saturation does not preclude significant revenue capture for standout listings.

The average occupancy rate for Airbnbs and VRBOs in Salisbury is 41%. This occupancy level, combined with an average nightly rate of £183, results in a RevPAR (revenue per available room) of £54 per day.

4+ bedroom properties demonstrate the strongest performance in Salisbury, with annual revenue of £75K. These properties balance operating costs and rental demand most effectively in the Salisbury market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Salisbury area. Salisbury: Moderate. Planning permission required for commercial short-term lets, council tax implications. Enforcement increasing but inconsistent. Stonehenge: Moderate. Falls under Wiltshire Council jurisdiction, planning permission needed for change of use. Limited enforcement capacity. Amesbury: Moderate. Wiltshire Council rules apply, planning permission for commercial use, 90-day limit without permission. Complaint-driven enforcement, many operate informally. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Salisbury Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 11% year-over-year, while RevPAR has decreased 14%. This indicates balanced supply-demand dynamics, suggesting a contraction where revenue declines align with reduced inventory availability.

Launch around February, 2-3 months before peak summer season (May peaks). This pre-peak timing lets you build reviews when competition is 5% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Salisbury listings include: Tv (88%), Kitchen (86%), Heating (74%), Washing Machine (71%), Private Yard (56%). Amenities that boost revenue the most include Washing Machine, Ev Charger, Bbq, with Washing Machine properties earning approximately 119% more (£58K/year vs £26K/year).

Monthly estimated revenue per listing in Salisbury over the last 12 months: May: £2K, June: £2K, July: £2K, August: £2K, September: £2K, October: £2K, November: £1K, December: £1K, January: £1K, February: £1K, March: £2K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Salisbury is £183, up 9% year-over-year. By property size: 1-bedroom properties average £112/night, 2-bedroom properties average £157/night, 3-bedroom properties average £214/night, 4+ bedroom properties average £526/night. Rates peak in May and are lowest in November.

Guests in Salisbury book an average of 36 days in advance, down 21% from last year. By property size: 1-bedroom: 33 days, 2-bedroom: 37 days, 3-bedroom: 39 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Salisbury Airbnb and VRBO market has seen the following changes: supply declined 11%, revenue per listing decreased 14%, occupancy fell 10%, average nightly rates increased 9%, and lead time decreased 21%. These shifts reflect a tightening market where shorter booking windows and higher rates fail to offset overall volume loss.

In Salisbury, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 26% higher occupancy than weekdays.