Salisbury
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Annual revenue (actual)
£32.2k
12 mo avg
↓0%
from prior 12 mo
Occupancy rate
47%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
£167
12 mo avg
↑11%
from prior 12 mo
Lead time
40 days
12 mo avg
↑2 days
from prior 12 mo
Revpar
£65
12 mo avg
↑3%
from prior 12 mo
Methodology note: Figures reflect Salisbury market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +£21,299 | — | — |
| Washing Machine | 🔒 4•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Heating | 🔒 6•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Hot Tub | 🔒 5• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Sauna | 🔒 1• (•%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Internet | 🔒 5•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| TV | 🔒 6•• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Gym | 🔒 1• (•%) | 🔒 +£5•• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.3 nights)
2 bedrooms (4.3 nights)
1 bedroom (4.0 nights)
Studio (3.9 nights)
4+ bedrooms (3.3 nights)
Cleaning fee by bedroom
4+ bedrooms (£189)
3 bedrooms (£69)
2 bedrooms (£57)
1 bedroom (£36)
Studio (£21)
Professional host share
Independent hosts (54%)
Professionally managed (46%)
Over the 12 months ending September 2026, the Salisbury market averaged 753 active Airbnb and VRBO listings, down 2% from a year earlier and up 6% over two years.
An average Salisbury listing earns £30K/year. High-performing listings earn £57K, while low-performing listings earn £14K.
Average occupancy in Salisbury is 41%, producing RevPAR of £61 per available night.
4+ bedroom listings generate the highest average annual revenue in Salisbury, at £68K.
Rules vary across Salisbury. Salisbury: Moderate. Planning permission required for material change of use, potential Article 4 directions in some areas. Wiltshire Council monitors complaints but enforcement is inconsistent. Stonehenge: Moderate. Same Wiltshire Council rules apply - planning permission needed for frequent short-term lets. Limited enforcement outside complaint-driven cases. Amesbury: Moderate. Under Wiltshire Council jurisdiction, planning permission required for commercial-level STRs. Enforcement reactive rather than proactive, many operate informally. Verify requirements for the property's jurisdiction.
The Salisbury Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 5%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (96%), TV (92%), Kitchen (90%). The strongest positive revenue associations are Washing Machine (+61%), Pool (+57%), Heating (+46%).
Average daily rate in Salisbury is £183, up 2% year-over-year. Rates peak in August and are lowest in November.
Guests in Salisbury book an average of 39 days in advance, up 3% from last year. Booking windows range from 35 days for 1-bedroom listings to 48 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 27% higher than weekday occupancy.
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