Rye

As of June 2026, Rye, Hastings, Eastbourne have 1,066 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in Rye generates £26K per year. High-performing properties earn £59K/year, while low-performing properties earn £11K/year. The substantial revenue spread suggests that market performance is highly polarized, with top-tier assets capturing significant share despite an overall contraction in total market earnings.

Airbnb and VRBO can be profitable in Rye. Average annual revenue is £26K with 35% occupancy. High-performing properties earn up to £59K/year. This occupancy level, paired with the revenue delta, indicates that while the market is shedding supply, the most effective listings remain resilient against broader revenue compression.

The average occupancy rate for Airbnbs and VRBOs in Rye is 35%. This occupancy level, combined with an average nightly rate of £185, results in a RevPAR (revenue per available room) of £47 per day.

4+ bedroom properties demonstrate the strongest performance in Rye, with annual revenue of £48K. These properties balance operating costs and rental demand most effectively in the Rye market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Rye area. Rye: Strict. Planning permission required for most STRs, Article 4 Direction removes permitted development rights. Active enforcement by Rother District Council with compliance monitoring. Hastings: Strict. Planning permission needed, Article 4 Direction in place, concerns over housing stock loss. Council actively investigates complaints and enforces regulations. Eastbourne: Moderate. Planning rules apply to STRs, some restrictions in HMO-saturated areas. Enforcement complaint-driven, less aggressive than neighboring authorities. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Rye Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 17%. This indicates balanced supply-demand dynamics. The synchronized drop in both metrics suggests an adjustment phase where the market is recalibrating to lower demand levels without a surplus of listing inventory.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -22% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Rye listings include: Kitchen (87%), Tv (87%), Heating (72%), Washing Machine (69%), Pets Allowed (49%). Amenities that boost revenue the most include Bbq, Washing Machine, Hot Tub, with Bbq properties earning approximately 69% more (£61K/year vs £36K/year).

Monthly estimated revenue per listing in Rye over the last 12 months: May: £2K, June: £2K, July: £2K, August: £2K, September: £1K, October: £1K, November: £929, December: £1K, January: £802, February: £985, March: £1K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Rye is £185, up 12% year-over-year. By property size: 1-bedroom properties average £122/night, 2-bedroom properties average £161/night, 3-bedroom properties average £208/night, 4+ bedroom properties average £468/night. Rates peak in August and are lowest in November.

Guests in Rye book an average of 36 days in advance, down 21% from last year. By property size: 1-bedroom: 33 days, 2-bedroom: 36 days, 3-bedroom: 37 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Rye Airbnb and VRBO market has seen the following changes: supply declined 13%, revenue per listing decreased 17%, occupancy fell 13%, average nightly rates increased 12%, and lead time decreased 21%. These shifts reflect a move toward shorter-term booking cycles and higher price points, likely as hosts attempt to offset lower occupancy.

In Rye, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 40% higher occupancy than weekdays.