Rye
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Overview
Annual Rev
£32k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£174
12 mo avg
↑14%
from prior 12 mo
Lead time
37 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
£59
12 mo avg
↓16%
from prior 12 mo
Methodology note: Figures reflect Rye market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£18,968 | — | — |
| Barbecue | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Washing Machine | 🔒 5•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Hot Tub | 🔒 5• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Gym | 🔒 7• (•%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| TV | 🔒 7•• (••%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 6•• (••%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +£8•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Lake Access | 🔒 3• (•%) | 🔒 +£1•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.5 nights)
2 bedrooms (4.3 nights)
1 bedroom (4.1 nights)
4+ bedrooms (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms (£203)
3 bedrooms (£93)
2 bedrooms (£63)
1 bedroom (£43)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Over the 12 months ending August 2026, the Rye market averaged 1,106 active Airbnb and VRBO listings, down 5% from a year earlier and down 8% over two years.
An average Rye listing earns £28K/year. High-performing listings earn £59K, while low-performing listings earn £12K.
Average occupancy in Rye is 35%, producing RevPAR of £54 per available night.
4+ bedroom listings generate the highest average annual revenue in Rye, at £48K.
Rules vary across Rye. Rye: Strict. Planning permission required for most STRs, Article 4 Direction removes permitted development rights. Active enforcement by Rother District Council with compliance monitoring. Hastings: Strict. Planning permission needed, Article 4 Direction in place, concerns about housing loss. Council actively investigates complaints and enforces planning violations. Eastbourne: Moderate. Planning permission required for material change of use. Enforcement complaint-driven but less aggressive than neighboring areas. Some hosts operate informally. Verify requirements for the property's jurisdiction.
The Rye Airbnb and VRBO market appears broadly balanced. Supply has declined 5% year-over-year, while RevPAR has increased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (93%), TV (93%), Kitchen (93%). The strongest positive revenue associations are Bbq (+42%), Washing Machine (+42%), Ev Charger (+20%).
Average daily rate in Rye is £190, up 10% year-over-year. Rates peak in August and are lowest in November.
Guests in Rye book an average of 38 days in advance, down 7% from last year. Booking windows range from 34 days for 1-bedroom listings to 49 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Tuesday. Weekend occupancy is 43% higher than weekday occupancy.