Reading
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Overview
Annual Rev
£29k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
£169
12 mo avg
↑17%
from prior 12 mo
Lead time
27 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
£57
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect Reading market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£45,147 | — | — |
| Sauna | 🔒 7 (•%) | 🔒 +£2•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Barbecue | 🔒 5• (••%) | 🔒 +£2•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +£8••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Parking | 🔒 3•• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pool | 🔒 7 (•%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Air conditioning | 🔒 3• (•%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Heating | 🔒 3•• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Internet | 🔒 3•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Washing Machine | 🔒 4•• (••%) | 🔒 +£9•• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| TV | 🔒 4•• (••%) | 🔒 +£8•• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.9 nights)
4+ bedrooms (5.3 nights)
3 bedrooms (5.2 nights)
2 bedrooms (5.0 nights)
Cleaning fee by bedroom
4+ bedrooms (£134)
3 bedrooms (£125)
2 bedrooms (£73)
1 bedroom (£54)
Professional host share
Professionally managed (67%)
Independent hosts (33%)
Over the 12 months ending August 2026, the Reading market averaged 729 active Airbnb and VRBO listings, down 4% from a year earlier.
An average Reading listing earns £26K/year. High-performing listings earn £48K, while low-performing listings earn £9K.
Average occupancy in Reading is 38%, producing RevPAR of £52 per available night.
4+ bedroom listings generate the highest average annual revenue in Reading, at £51K.
Rules vary across Reading. Reading: Moderate. Planning permission required for whole-property STRs over 90 days/year. Owner-occupied exempt. Enforcement increasing but inconsistent. Oxford: Strict. Planning permission needed, Article 4 restrictions in city center limiting STR conversions. Active enforcement with prosecutions. Windsor: Moderate. Planning permission for commercial STRs, some Article 4 areas. Enforcement sporadic, many operate without permission. Verify requirements for the property's jurisdiction.
The Reading Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 4% year-over-year, while RevPAR has increased 19%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are TV (96%), Internet (96%), Kitchen (96%). The strongest positive revenue associations are Bbq (+51%), Internet (+28%), Pets Allowed (+24%).
Average daily rate in Reading is £182, up 23% year-over-year. Rates peak in July and are lowest in March.
Guests in Reading book an average of 28 days in advance, down 6% from last year. Booking windows range from 24 days for 1-bedroom listings to 38 days for 4+ bedroom listings.
Booking demand is highest on Wednesday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Monday.