Reading
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Annual revenue (actual)
£28.8k
12 mo avg
↑7%
from prior 12 mo
Occupancy rate
44%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
£172
12 mo avg
↑16%
from prior 12 mo
Lead time
28 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
£60
12 mo avg
↑6%
from prior 12 mo
Methodology note: Figures reflect Reading market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£36,334 | — | — |
| Barbecue | 🔒 6• (••%) | 🔒 +£2•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Internet | 🔒 4•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +£8••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Parking | 🔒 4•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Washing Machine | 🔒 4•• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pool | 🔒 6 (•%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| TV | 🔒 4•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Air conditioning | 🔒 3• (•%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.5 nights)
3 bedrooms (4.9 nights)
4+ bedrooms (4.8 nights)
2 bedrooms (4.8 nights)
Studio (4.5 nights)
Cleaning fee by bedroom
4+ bedrooms (£133)
3 bedrooms (£115)
2 bedrooms (£72)
1 bedroom (£49)
Studio (£45)
Professional host share
Professionally managed (54%)
Independent hosts (46%)
Over the 12 months ending September 2026, the Reading market averaged 747 active Airbnb and VRBO listings, up 0% from a year earlier and up 7% over two years.
An average Reading listing earns £25K/year. High-performing listings earn £47K, while low-performing listings earn £8K.
Average occupancy in Reading is 38%, producing RevPAR of £53 per available night.
4+ bedroom listings generate the highest average annual revenue in Reading, at £51K.
Rules vary across Reading. Reading: Moderate. Planning permission required for entire properties, council tax implications. Some enforcement through complaints. Many hosts operate without permission. Oxford: Strict. Planning permission needed for 90+ days STR, Article 4 Direction restricts conversions. Active enforcement with prosecution cases. Council monitors platforms. Windsor: Moderate. Planning permission required for commercial STR use, local tax obligations. Enforcement mainly complaint-driven. Royal Borough monitors but limited active enforcement. Verify requirements for the property's jurisdiction.
The Reading Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 0% year-over-year, while RevPAR has increased 23%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Internet (98%), Heating (97%), TV (97%). The strongest positive revenue associations are Bbq (+71%), Internet (+48%), Pets Allowed (+29%).
Average daily rate in Reading is £184, up 22% year-over-year. Rates peak in July and are lowest in March.
Guests in Reading book an average of 28 days in advance. Booking windows range from 24 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Monday.
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