Poole
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Annual revenue (actual)
£32k
12 mo avg
↓5%
from prior 12 mo
Occupancy rate
44%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£175
12 mo avg
↑9%
from prior 12 mo
Lead time
40 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
£65
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Poole market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£53,803 | — | — |
| Sauna | 🔒 3• (•%) | 🔒 +£3•••• (+••%) | 🔒 £8•••• | 🔒 £4•••• |
| Heating | 🔒 9•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 7•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 4• (•%) | 🔒 +£8••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| TV | 🔒 9•• (••%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£3••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.0 nights)
2 bedrooms (4.6 nights)
3 bedrooms (4.3 nights)
4+ bedrooms (4.1 nights)
Studio (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms (£197)
3 bedrooms (£95)
2 bedrooms (£69)
1 bedroom (£41)
Studio (£32)
Professional host share
Professionally managed (51%)
Independent hosts (49%)
Over the 12 months ending September 2026, the Poole market averaged 1,184 active Airbnb and VRBO listings, down 4% from a year earlier.
An average Poole listing earns £28K/year. High-performing listings earn £64K, while low-performing listings earn £13K.
Average occupancy in Poole is 37%, producing RevPAR of £57 per available night.
4+ bedroom listings generate the highest average annual revenue in Poole, at £51K.
Rules vary across Poole. Poole, Bournemouth, Sandbanks: Moderate. Part of BCP Council area. Planning permission required for whole-property lets over 90 days/year (Use Class C3 to C4 change). No registration system for occasional/room rentals. No owner-occupancy rules or density caps currently. Enforcement is complaint-driven and inconsistent - many hosts operate without permission, especially in Sandbanks. Council increasing scrutiny in 2024 but resources limited. Most action on clear violations. Verify requirements for the property's jurisdiction.
The Poole Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 4% year-over-year, while RevPAR has increased 16%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (98%), TV (93%), Kitchen (91%). The strongest positive revenue associations are Heating (+41%), Washing Machine (+37%), TV (+19%).
Average daily rate in Poole is £192, up 9% year-over-year. Rates peak in August and are lowest in November.
Guests in Poole book an average of 40 days in advance. Booking windows range from 35 days for 1-bedroom listings to 51 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 23% higher than weekday occupancy.
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