Poole
Unlock the data for all Markets
Overview
Annual Rev
£31.7k
12 mo avg
↓11%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
£173
12 mo avg
↑6%
from prior 12 mo
Lead time
38 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
£60
12 mo avg
↓23%
from prior 12 mo
Methodology note: Figures reflect Poole market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£44,922 | — | — |
| Sauna | 🔒 1• (•%) | 🔒 +£3•••• (+••%) | 🔒 £7•••• | 🔒 £4•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Heating | 🔒 6•• (••%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 6•• (••%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 8•• (••%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Internet | 🔒 5•• (••%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.9 nights)
2 bedrooms (4.5 nights)
3 bedrooms (4.3 nights)
4+ bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms (£193)
3 bedrooms (£97)
2 bedrooms (£69)
1 bedroom (£41)
Professional host share
Professionally managed (75%)
Independent hosts (25%)
Over the 12 months ending August 2026, the Poole market averaged 1,171 active Airbnb and VRBO listings, down 7% from a year earlier.
An average Poole listing earns £28K/year. High-performing listings earn £65K, while low-performing listings earn £13K.
Average occupancy in Poole is 37%, producing RevPAR of £55 per available night.
4+ bedroom listings generate the highest average annual revenue in Poole, at £53K.
Rules vary across Poole. Poole: Moderate. Part of BCP Council area. Planning permission required for short-term lets (90+ days). Registration scheme planned but not yet implemented. Enforcement complaints-based, inconsistent. Many hosts operate without permission. Bournemouth: Moderate. Same BCP Council jurisdiction as Poole. Planning consent needed for material change of use. No formal registration yet. Enforcement reactive to complaints. Significant unlicensed activity in tourist areas. Sandbanks: Moderate. Within Poole/BCP area, same rules apply. High-value area sees more scrutiny but enforcement remains complaint-driven rather than proactive. Verify requirements for the property's jurisdiction.
The Poole Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 7% year-over-year, while RevPAR has increased 5%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (96%), TV (92%), Kitchen (90%). The strongest positive revenue associations are Heating (+31%), Washing Machine (+24%), Pets Allowed (+15%).
Average daily rate in Poole is £190, up 6% year-over-year. Rates peak in August and are lowest in November.
Guests in Poole book an average of 39 days in advance, down 7% from last year. Booking windows range from 34 days for 1-bedroom listings to 50 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 22% higher than weekday occupancy.