Plymouth
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Overview
Annual Rev
£27.5k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
£151
12 mo avg
↑15%
from prior 12 mo
Lead time
32 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
£50
12 mo avg
↓14%
from prior 12 mo
Methodology note: Figures reflect Plymouth market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +£19,173 | — | — |
| Washing Machine | 🔒 6•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Hot Tub | 🔒 4• (•%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Gym | 🔒 6• (•%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Sauna | 🔒 1• (•%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Lake Access | 🔒 2• (•%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.4 nights)
4+ bedrooms (5.0 nights)
2 bedrooms (4.8 nights)
1 bedroom (4.7 nights)
Cleaning fee by bedroom
4+ bedrooms (£136)
3 bedrooms (£96)
2 bedrooms (£71)
1 bedroom (£45)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Over the 12 months ending August 2026, the Plymouth market averaged 952 active Airbnb and VRBO listings, down 13% from a year earlier and down 11% over two years.
An average Plymouth listing earns £25K/year. High-performing listings earn £49K, while low-performing listings earn £11K.
Average occupancy in Plymouth is 38%, producing RevPAR of £47 per available night.
4+ bedroom listings generate the highest average annual revenue in Plymouth, at £44K.
Rules vary across Plymouth. Plymouth: Moderate. Planning permission required for entire properties, Article 4 restrictions in some areas. Council monitors complaints but enforcement varies. Dartmoor: Lenient. National Park planning rules apply, some parishes restrict new builds. Limited enforcement, many operate without issues. Salcombe: Moderate. South Hams District planning permission needed for change of use. Growing scrutiny due to housing concerns but inconsistent enforcement. Verify requirements for the property's jurisdiction.
The Plymouth Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 13% year-over-year, while RevPAR has increased 7%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (97%), Internet (95%), TV (94%). The strongest positive revenue associations are Washing Machine (+31%), Heating (+27%), Pets Allowed (+20%).
Average daily rate in Plymouth is £162, up 6% year-over-year. Rates peak in August and are lowest in November.
Guests in Plymouth book an average of 33 days in advance, down 7% from last year. Booking windows range from 30 days for 1-bedroom listings to 37 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 15% higher than weekday occupancy.