Plymouth
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Annual revenue (actual)
£27.3k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
44%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
£154
12 mo avg
↑18%
from prior 12 mo
Lead time
34 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
£54
12 mo avg
↑7%
from prior 12 mo
Methodology note: Figures reflect Plymouth market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +£12,352 | — | — |
| Washing Machine | 🔒 6•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Sauna | 🔒 2• (•%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Hot Tub | 🔒 3• (•%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Gym | 🔒 6• (•%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Lake Access | 🔒 3• (•%) | 🔒 +£4•• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Heating | 🔒 7•• (••%) | 🔒 +£4• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.6 nights)
3 bedrooms (5.3 nights)
2 bedrooms (4.8 nights)
4+ bedrooms (4.8 nights)
Studio (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (£139)
3 bedrooms (£95)
2 bedrooms (£72)
Studio (£49)
1 bedroom (£45)
Professional host share
Professionally managed (52%)
Independent hosts (48%)
Over the 12 months ending September 2026, the Plymouth market averaged 955 active Airbnb and VRBO listings, down 12% from a year earlier and down 11% over two years.
An average Plymouth listing earns £25K/year. High-performing listings earn £49K, while low-performing listings earn £10K.
Average occupancy in Plymouth is 38%, producing RevPAR of £49 per available night.
4+ bedroom listings generate the highest average annual revenue in Plymouth, at £43K.
Rules vary across Plymouth. Plymouth: Lenient. No specific short-term rental licensing required. Must comply with general planning and business rates. Minimal enforcement, hosts operate freely. Dartmoor: Lenient. Within Dartmoor National Park, planning permission may be needed for change of use. Light enforcement, many operate without issues. Salcombe: Moderate. No specific STR license but Article 4 Direction restricts new holiday lets in some areas. Business rates apply. Moderate enforcement of planning rules. Verify requirements for the property's jurisdiction.
The Plymouth Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 12% year-over-year, while RevPAR has increased 19%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (98%), TV (94%), Internet (94%). The strongest positive revenue associations are Washing Machine (+44%), Pets Allowed (+15%), Bbq (+15%).
Average daily rate in Plymouth is £165, up 9% year-over-year. Rates peak in August and are lowest in November.
Guests in Plymouth book an average of 34 days in advance, up 2% from last year. Booking windows range from 31 days for 1-bedroom listings to 39 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 15% higher than weekday occupancy.
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