Pitlochry
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Annual revenue (actual)
£37k
12 mo avg
↓0%
from prior 12 mo
Occupancy rate
46%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
£210
12 mo avg
↑12%
from prior 12 mo
Lead time
48 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
£79
12 mo avg
↑5%
from prior 12 mo
Methodology note: Figures reflect Pitlochry market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£24,686 | — | — |
| Washing Machine | 🔒 5•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Lake Access | 🔒 1•• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 7•• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| TV | 🔒 6•• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Air conditioning | 🔒 1• (•%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
| Internet | 🔒 6•• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Pool | 🔒 1• (•%) | 🔒 +£3•• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.6 nights)
3 bedrooms (4.5 nights)
4+ bedrooms (3.9 nights)
1 bedroom (3.6 nights)
Studio (3.4 nights)
Cleaning fee by bedroom
4+ bedrooms (£158)
3 bedrooms (£107)
2 bedrooms (£69)
1 bedroom (£42)
Studio (£31)
Professional host share
Professionally managed (51%)
Independent hosts (49%)
Over the 12 months ending September 2026, the Pitlochry market averaged 894 active Airbnb and VRBO listings, down 1% from a year earlier.
An average Pitlochry listing earns £29K/year. High-performing listings earn £60K, while low-performing listings earn £14K.
Average occupancy in Pitlochry is 37%, producing RevPAR of £63 per available night.
4+ bedroom listings generate the highest average annual revenue in Pitlochry, at £46K.
Rules vary across Pitlochry. Pitlochry: Moderate. Licensing required under Scotland's short-term let scheme since 2024. No owner-occupancy rules. Moderate enforcement developing. Perth: Moderate. Scottish licensing mandatory, planning permission may apply. No density caps yet. Enforcement building up. Inverness: Moderate. Licensed under Scottish regulations, some planning restrictions in city center. Growing enforcement activity. Aviemore: Moderate. Scottish licensing required, no specific caps. Light enforcement given tourism economy, but compliance expected. Verify requirements for the property's jurisdiction.
The Pitlochry Airbnb and VRBO market appears broadly balanced. Supply has declined 1% year-over-year, while RevPAR has increased 2%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (94%), Internet (90%), TV (90%). The strongest positive revenue associations are Hot Tub (+69%), Washing Machine (+60%), Bbq (+26%).
Average daily rate in Pitlochry is £205, down 4% year-over-year. Rates peak in July and are lowest in November.
Guests in Pitlochry book an average of 46 days in advance, down 2% from last year. Booking windows range from 41 days for 1-bedroom listings to 59 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 20% higher than weekday occupancy.
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