Pitlochry
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Overview
Annual Rev
£35.5k
12 mo avg
↓8%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
£205
12 mo avg
↑9%
from prior 12 mo
Lead time
45 days
12 mo avg
↓10 days
from prior 12 mo
Revpar
£71
12 mo avg
↓21%
from prior 12 mo
Methodology note: Figures reflect Pitlochry market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£29,665 | — | — |
| Washing Machine | 🔒 4•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Heating | 🔒 4•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Parking | 🔒 4•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Lake Access | 🔒 9• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| TV | 🔒 6•• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Internet | 🔒 3•• (••%) | 🔒 +£2•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.6 nights)
3 bedrooms (4.5 nights)
4+ bedrooms (4.1 nights)
1 bedroom (3.9 nights)
Cleaning fee by bedroom
4+ bedrooms (£142)
3 bedrooms (£105)
2 bedrooms (£71)
1 bedroom (£43)
Professional host share
Professionally managed (66%)
Independent hosts (34%)
Over the 12 months ending August 2026, the Pitlochry market averaged 890 active Airbnb and VRBO listings, down 3% from a year earlier.
An average Pitlochry listing earns £28K/year. High-performing listings earn £60K, while low-performing listings earn £14K.
Average occupancy in Pitlochry is 37%, producing RevPAR of £60 per available night.
4+ bedroom listings generate the highest average annual revenue in Pitlochry, at £47K.
Rules vary across Pitlochry. Pitlochry: Moderate. Scotland-wide licensing scheme requires host registration and safety compliance. Planning permission needed for entire properties. Enforcement increasing but inconsistent across Perth & Kinross. Perth: Moderate. Same Scotland licensing scheme applies. Must register as short-term let, meet safety standards. Perth & Kinross Council enforcing but capacity-limited. Inverness: Moderate. Highland Council requires licensing under national scheme. Planning permission for commercial STRs. Growing enforcement but many unlicensed hosts still operate. Aviemore: Moderate. Scotland licensing mandatory, safety inspections required. High STR concentration but enforcement patchy in Cairngorms area despite regulations. Verify requirements for the property's jurisdiction.
The Pitlochry Airbnb and VRBO market appears broadly balanced. Supply has declined 3% year-over-year, while RevPAR has decreased 9%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (92%), TV (90%), Parking (90%). The strongest positive revenue associations are Hot Tub (+72%), Washing Machine (+61%), Bbq (+28%).
Average daily rate in Pitlochry is £202, down 7% year-over-year. Rates peak in July and are lowest in November.
Guests in Pitlochry book an average of 45 days in advance, down 11% from last year. Booking windows range from 40 days for 1-bedroom listings to 58 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 18% higher than weekday occupancy.