Peterhead
Unlock the data for all Markets
Overview
Annual Rev
£25.4k
12 mo avg
↓8%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
£141
12 mo avg
↑11%
from prior 12 mo
Lead time
36 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
£48
12 mo avg
↓19%
from prior 12 mo
Methodology note: Figures reflect Peterhead market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Gym | — | +£22,417 | — | — |
| EV Charger | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| TV | 🔒 3•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Washing Machine | 🔒 2•• (••%) | 🔒 +£9••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Parking | 🔒 2•• (••%) | 🔒 +£9••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Internet | 🔒 2•• (••%) | 🔒 +£8••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Barbecue | 🔒 7• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Hot Tub | 🔒 4• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.3 nights)
3 bedrooms (5.0 nights)
2 bedrooms (4.9 nights)
1 bedroom (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms (£126)
3 bedrooms (£71)
2 bedrooms (£47)
1 bedroom (£35)
Professional host share
Professionally managed (66%)
Independent hosts (34%)
Over the 12 months ending August 2026, the Peterhead market averaged 434 active Airbnb and VRBO listings, up 2% from a year earlier and up 9% over two years.
An average Peterhead listing earns £21K/year. High-performing listings earn £47K, while low-performing listings earn £9K.
Average occupancy in Peterhead is 36%, producing RevPAR of £41 per available night.
4+ bedroom listings generate the highest average annual revenue in Peterhead, at £32K.
Rules vary across Peterhead. Peterhead: Moderate. Scotland-wide licensing scheme applies - STR license required from Aberdeenshire Council, safety standards mandatory. Moderate enforcement through complaints. Aberdeen: Moderate. STR license required from Aberdeen City Council since 2023, planning permission may be needed for change of use. Growing enforcement activity. Fraserburgh: Moderate. Aberdeenshire Council STR licensing applies, safety certificates required. Enforcement mainly complaint-driven, relatively light in practice. Verify requirements for the property's jurisdiction.
The Peterhead Airbnb and VRBO market appears broadly balanced. Supply has grown 2% year-over-year, while RevPAR has decreased 11%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are TV (93%), Internet (92%), Heating (91%). The strongest positive revenue associations are Gym (+81%), Heating (+41%), Hot Tub (+34%).
Average daily rate in Peterhead is £148, down 2% year-over-year. Rates peak in August and are lowest in November.
Guests in Peterhead book an average of 36 days in advance, down 10% from last year. Booking windows range from 34 days for 2-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Wednesday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Wednesday.