Peterhead
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Annual revenue (actual)
£25.9k
12 mo avg
↓7%
from prior 12 mo
Occupancy rate
45%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
£142
12 mo avg
↑10%
from prior 12 mo
Lead time
38 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
£52
12 mo avg
↓0%
from prior 12 mo
Methodology note: Figures reflect Peterhead market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Gym | — | +£25,544 | — | — |
| Hot Tub | 🔒 2• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| EV Charger | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Heating | 🔒 3•• (••%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| TV | 🔒 3•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Washing Machine | 🔒 2•• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Barbecue | 🔒 9• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pool | 🔒 6 (•%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £2•••• |
| Internet | 🔒 3•• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.4 nights)
3 bedrooms (5.2 nights)
2 bedrooms (5.1 nights)
1 bedroom (3.7 nights)
Studio (2.9 nights)
Cleaning fee by bedroom
4+ bedrooms (£121)
3 bedrooms (£72)
2 bedrooms (£49)
1 bedroom (£34)
Studio (£0)
Professional host share
Professionally managed (51%)
Independent hosts (49%)
Over the 12 months ending September 2026, the Peterhead market averaged 438 active Airbnb and VRBO listings, up 4% from a year earlier and up 10% over two years.
An average Peterhead listing earns £21K/year. High-performing listings earn £47K, while low-performing listings earn £9K.
Average occupancy in Peterhead is 36%, producing RevPAR of £43 per available night.
4+ bedroom listings generate the highest average annual revenue in Peterhead, at £32K.
Rules vary across Peterhead. Peterhead: Moderate. Short-term let license required under Scotland's 2022 regulations. No owner-occupancy rules. Enforcement developing as system is new. Aberdeen: Moderate. Mandatory short-term let license since 2022, planning permission may be needed. No density caps. Enforcement increasing but still establishing. Fraserburgh: Moderate. Short-term let license required per Scottish law. No occupancy restrictions or rental caps. Limited enforcement due to rural location and resource constraints. Verify requirements for the property's jurisdiction.
The Peterhead Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has decreased 2%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (95%), Internet (94%), TV (93%). The strongest positive revenue associations are Gym (+91%), Hot Tub (+56%), Heating (+33%).
Average daily rate in Peterhead is £149, down 0% year-over-year. Rates peak in August and are lowest in November.
Guests in Peterhead book an average of 37 days in advance. Booking windows range from 35 days for 3-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Wednesday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Wednesday.
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