Peterhead
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Overview
Annual Rev
£24k
12 mo avg
↓7%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 £1••
12 mo avg
••.•%
from prior 12 mo
Lead time
36 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
£46
12 mo avg
↓27%
from prior 12 mo
Methodology note: Figures reflect Peterhead market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| EV Charger | 10 (3%) | +£26,016 (+81%) | £58,088 | £32,072 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.3 nights)
2 bedrooms (5.0 nights)
3 bedrooms (5.0 nights)
1 bedroom (3.8 nights)
Studio (2.7 nights)
Cleaning fee by bedroom
4+ bedrooms (£124)
3 bedrooms (£72)
2 bedrooms (£46)
1 bedroom (£35)
Studio (£0)
Professional host share
Professionally managed (66%)
Independent hosts (34%)
As of June 2026, Peterhead, Aberdeen, Fraserburgh have 417 active Airbnb and VRBO listings. This represents a 5% decrease from the previous year.
The average Airbnb or VRBO in Peterhead generates £20K per year. High-performing properties earn £55K/year, while low-performing properties earn £9K/year. The significant revenue gap suggests that market returns are highly sensitive to specific asset selection rather than general market participation.
Airbnb and VRBO can be profitable in Peterhead. Average annual revenue is £20K with 37% occupancy. High-performing properties earn up to £55K/year. Despite a contraction in total revenue, the spread between average and top-tier earners indicates that specific property niches continue to capture substantial value.
The average occupancy rate for Airbnbs and VRBOs in Peterhead is 37%. This occupancy level, combined with an average nightly rate of £150, results in a RevPAR (revenue per available room) of £38 per day.
4+ bedroom properties demonstrate the strongest performance in Peterhead, with annual revenue of £37K. These properties balance operating costs and rental demand most effectively in the Peterhead market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Peterhead area. Peterhead: Moderate. Scottish short-term let license required since 2022, planning permission may be needed. Council actively processing applications, some enforcement of unlicensed properties. Aberdeen: Moderate. Mandatory short-term let license, planning permission for entire properties. Active enforcement with council monitoring platforms and issuing warnings. Fraserburgh: Moderate. Scottish licensing scheme applies, operated by Aberdeenshire Council. Standard enforcement, some unlicensed hosts continue but facing increasing scrutiny. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Peterhead Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 5% year-over-year, while RevPAR has decreased 27%. This indicates balanced supply-demand dynamics. The concurrent drop in both supply and revenue highlights a period where market participants are recalibrating expectations amid softer demand.
Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -39% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.
The most common amenities in Peterhead listings include: Tv (91%), Washing Machine (84%), Kitchen (80%), Heating (68%), Pets Allowed (50%). Amenities that boost revenue the most include Washing Machine, Tv, Heating, with Washing Machine properties earning approximately 72% more (£41K/year vs £24K/year).
Monthly estimated revenue per listing in Peterhead over the last 12 months: May: £1K, June: £1K, July: £2K, August: £2K, September: £1K, October: £1K, November: £838, December: £942, January: £634, February: £712, March: £987, April: £1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Peterhead is £150, up 4% year-over-year. By property size: 1-bedroom properties average £111/night, 2-bedroom properties average £120/night, 3-bedroom properties average £136/night, 4+ bedroom properties average £393/night. Rates peak in July and are lowest in November.
Guests in Peterhead book an average of 35 days in advance, down 25% from last year. By property size: 1-bedroom: 35 days, 2-bedroom: 33 days, 3-bedroom: 32 days, 4+ bedroom: 43 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Peterhead Airbnb and VRBO market has seen the following changes: supply declined 5%, revenue per listing decreased 27%, occupancy fell 13%, average nightly rates increased 4%, and lead time decreased 25%. These metrics reflect a shift toward shorter booking windows and lower utilization, signaling a more reactive, short-term booking environment.
In Peterhead, Wednesday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday.