Oxford
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Annual revenue (actual)
£33.5k
12 mo avg
↑1%
from prior 12 mo
Occupancy rate
48%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
£178
12 mo avg
↑14%
from prior 12 mo
Lead time
36 days
12 mo avg
↓1 days
from prior 12 mo
Revpar
£67
12 mo avg
↓0%
from prior 12 mo
Methodology note: Figures reflect Oxford market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£55,756 | — | — |
| Pool | 🔒 2• (•%) | 🔒 +£5•••• (+•••%) | 🔒 £9•••• | 🔒 £4•••• |
| Hot Tub | 🔒 6• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Barbecue | 🔒 3•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 5•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Gym | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Air conditioning | 🔒 1•• (•%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| TV | 🔒 1••• (••%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Heating | 🔒 1••• (••%) | 🔒 +£8• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
Studio (5.2 nights)
4+ bedrooms (4.5 nights)
1 bedroom (4.3 nights)
3 bedrooms (4.3 nights)
2 bedrooms (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms (£143)
3 bedrooms (£113)
2 bedrooms (£81)
1 bedroom (£48)
Studio (£33)
Professional host share
Independent hosts (50%)
Professionally managed (50%)
Over the 12 months ending September 2026, the Oxford market averaged 2,605 active Airbnb and VRBO listings, down 3% from a year earlier and up 12% over two years.
An average Oxford listing earns £32K/year. High-performing listings earn £67K, while low-performing listings earn £10K.
Average occupancy in Oxford is 42%, producing RevPAR of £66 per available night.
4+ bedroom listings generate the highest average annual revenue in Oxford, at £68K.
Rules vary across Oxford. Oxford: Moderate. Planning permission required for entire properties, 90-day annual limit for primary residences. Enforcement increasing but inconsistent. Cheltenham: Lenient. No specific STR regulations beyond standard planning rules. Minimal enforcement, hosts operate freely. Stratford-upon-Avon: Moderate. Planning permission needed for commercial STRs, 90-day limit for primary homes. Some enforcement but many operate without compliance. Bath: Strict. Planning permission required, 90-day cap enforced, Article 4 direction removes permitted development rights. Active council monitoring and enforcement actions. Verify requirements for the property's jurisdiction.
The Oxford Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 3% year-over-year, while RevPAR has increased 14%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Heating (95%), Internet (93%), TV (91%). The strongest positive revenue associations are Washing Machine (+42%), Bbq (+37%), Pets Allowed (+33%).
Average daily rate in Oxford is £204, up 14% year-over-year. Rates peak in July and are lowest in February.
Guests in Oxford book an average of 37 days in advance, up 1% from last year. Booking windows range from 34 days for 1-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 15% higher than weekday occupancy.
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