Oxford
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Overview
Annual Rev
£33.8k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£176
12 mo avg
↑14%
from prior 12 mo
Lead time
34 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
£63
12 mo avg
↓15%
from prior 12 mo
Methodology note: Figures reflect Oxford market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£92,725 | — | — |
| Pool | 🔒 2• (•%) | 🔒 +£6•••• (+•••%) | 🔒 £1••••• | 🔒 £4•••• |
| Gym | 🔒 1• (•%) | 🔒 +£3•••• (+••%) | 🔒 £8•••• | 🔒 £4•••• |
| Hot Tub | 🔒 9• (•%) | 🔒 +£3•••• (+••%) | 🔒 £7•••• | 🔒 £4•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Pets Allowed | 🔒 5•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Lake Access | 🔒 3• (•%) | 🔒 +£7••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +£5••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Air conditioning | 🔒 1•• (•%) | 🔒 +£4••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| TV | 🔒 1••• (••%) | 🔒 +£9• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.1 nights)
1 bedroom (4.4 nights)
2 bedrooms (4.4 nights)
4+ bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (£150)
3 bedrooms (£111)
2 bedrooms (£82)
1 bedroom (£48)
Professional host share
Professionally managed (76%)
Independent hosts (24%)
Over the 12 months ending August 2026, the Oxford market averaged 2,565 active Airbnb and VRBO listings, down 6% from a year earlier and up 11% over two years.
An average Oxford listing earns £33K/year. High-performing listings earn £68K, while low-performing listings earn £11K.
Average occupancy in Oxford is 42%, producing RevPAR of £64 per available night.
4+ bedroom listings generate the highest average annual revenue in Oxford, at £70K.
Rules vary across Oxford. Oxford: Moderate. Planning permission required for entire homes, 90-day annual limit for non-primary residences. Enforcement increasing but inconsistent. Cheltenham: Lenient. No specific STR regulations beyond standard planning rules. Minimal enforcement, hosts operate freely. Stratford-upon-Avon: Moderate. Planning permission needed for change of use, some Article 4 directions. Selective enforcement in conservation areas. Bath: Strict. Planning permission required, 90-day limit, Article 4 direction citywide. Active enforcement with prosecutions. Verify requirements for the property's jurisdiction.
The Oxford Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 6% year-over-year, while RevPAR has increased 6%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Heating (95%), Internet (94%), TV (91%). The strongest positive revenue associations are Washing Machine (+44%), Bbq (+38%), Pets Allowed (+36%).
Average daily rate in Oxford is £202, up 13% year-over-year. Rates peak in July and are lowest in February.
Guests in Oxford book an average of 36 days in advance, down 5% from last year. Booking windows range from 34 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 14% higher than weekday occupancy.