North London
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Overview
Annual Rev
£31.2k
12 mo avg
↑5%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
£163
12 mo avg
↑16%
from prior 12 mo
Lead time
33 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
£59
12 mo avg
↓9%
from prior 12 mo
Methodology note: Figures reflect North London market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +£67,513 | — | — |
| Bicycles | 🔒 9 (•%) | 🔒 +£4•••• (+•••%) | 🔒 £9•••• | 🔒 £4•••• |
| Sauna | 🔒 9 (•%) | 🔒 +£2•••• (+••%) | 🔒 £7•••• | 🔒 £4•••• |
| Barbecue | 🔒 1•• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Gym | 🔒 4• (•%) | 🔒 +£1•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +£1•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Air conditioning | 🔒 1•• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Hot Tub | 🔒 3• (•%) | 🔒 +£7••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Lake Access | 🔒 1• (•%) | 🔒 +£6••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.3 nights)
2 bedrooms (5.8 nights)
1 bedroom (5.7 nights)
4+ bedrooms (5.2 nights)
Cleaning fee by bedroom
4+ bedrooms (£166)
3 bedrooms (£141)
2 bedrooms (£102)
1 bedroom (£68)
Professional host share
Professionally managed (68%)
Independent hosts (32%)
Over the 12 months ending August 2026, the North London market averaged 3,486 active Airbnb and VRBO listings, down 18% from a year earlier and up 7% over two years.
An average North London listing earns £25K/year. High-performing listings earn £59K, while low-performing listings earn £10K.
Average occupancy in North London is 38%, producing RevPAR of £48 per available night.
4+ bedroom listings generate the highest average annual revenue in North London, at £52K.
Rules vary across North London. London: Moderate. 90-day annual limit for entire homes, planning permission needed beyond that. Registration system launching 2025. Enforcement increasing but many hosts still exceed limits. Camden: Moderate. Same 90-day London rule applies. Some additional planning restrictions in conservation areas. Moderate enforcement through complaints. Islington: Moderate. 90-day London limit plus stricter planning controls in some zones. Growing enforcement via council investigations. Hampstead: Moderate. Part of Camden, follows same rules with heritage considerations. Verify requirements for the property's jurisdiction.
The North London Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 18% year-over-year, while RevPAR has increased 13%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Internet (97%), Kitchen (96%), Heating (95%). The strongest positive revenue associations are Washing Machine (+55%), Bbq (+48%), Internet (+33%).
Average daily rate in North London is £176, up 16% year-over-year. Rates peak in July and are lowest in February.
Guests in North London book an average of 33 days in advance, down 11% from last year. Booking windows range from 32 days for 1-bedroom listings to 36 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 20% higher than weekday occupancy.