North London

As of May 2026, London, Camden, Islington, Hampstead have 3,494 active Airbnb and VRBO listings. This represents a 27% decrease from the previous year.

The average Airbnb or VRBO in North London generates £23K per year. High-performing properties earn £57K/year, while low-performing properties earn £9K/year. This wide revenue spread suggests that market rewards are heavily concentrated, with top performers capturing demand that the average listing fails to attract despite a 27% contraction in total market supply.

Airbnb and VRBO can be profitable in North London. Average annual revenue is £23K with 38% occupancy. High-performing properties earn up to £57K/year. The delta between average and high performance indicates that revenue is driven by specific asset positioning rather than broad market trends, especially as total supply has exited the market by over a quarter.

The average occupancy rate for Airbnbs and VRBOs in North London is 38%. This occupancy level, combined with an average nightly rate of £167, results in a RevPAR (revenue per available room) of £42 per day.

4+ bedroom properties demonstrate the strongest performance in North London, with annual revenue of £48K. These properties balance operating costs and rental demand most effectively in the North London market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the North London area. London: Moderate. 90-day annual cap for entire homes, planning permission required beyond that. Registration system active since 2024. Moderate enforcement via Airbnb auto-limits, though some hosts use multiple platforms to circumvent. Camden: Moderate. Same London 90-day rule applies. Some additional Article 4 directions in conservation areas requiring planning permission. Enforcement reactive to complaints. Islington: Moderate. London 90-day cap plus Article 4 directions in parts requiring planning permission for any STR. Moderate enforcement, complaint-driven. Hampstead: Moderate. Part of Camden borough, follows same rules - 90-day cap, conservation area restrictions. Light enforcement unless neighbor complaints arise. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The North London Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 27% year-over-year, while RevPAR has decreased 13%. This indicates balanced supply-demand dynamics. The synchronized drop in both metrics suggests that revenue compression is stabilizing as the market sheds excess inventory, preventing a more severe erosion of per-unit returns.

Launch around September, 2-3 months before peak fall season (December peaks). This pre-peak timing lets you build reviews when competition is -39% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (May-January) when gaining traction is harder.

The most common amenities in North London listings include: Kitchen (95%), Washing Machine (90%), Tv (87%), Heating (82%), Parking (40%). Amenities that boost revenue the most include Bbq, Washing Machine, Air Conditioning, with Bbq properties earning approximately 62% more (£66K/year vs £41K/year).

Monthly estimated revenue per listing in North London over the last 12 months: May: £1K, June: £1K, July: £1K, August: £1K, September: £1K, October: £2K, November: £1K, December: £2K, January: £901, February: £867, March: £1K, April: £1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in North London is £167, up 13% year-over-year. By property size: 1-bedroom properties average £116/night, 2-bedroom properties average £201/night, 3-bedroom properties average £275/night, 4+ bedroom properties average £405/night. Rates peak in December and are lowest in May.

Guests in North London book an average of 33 days in advance, down 21% from last year. By property size: 1-bedroom: 31 days, 2-bedroom: 36 days, 3-bedroom: 35 days, 4+ bedroom: 37 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the North London Airbnb and VRBO market has seen the following changes: supply declined 27%, revenue per listing decreased 13%, occupancy fell 4%, average nightly rates increased 13%, and lead time decreased 21%. These shifts reflect a tightening market where hosts rely on higher pricing to offset shorter booking windows and reduced occupancy.

In North London, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 18% higher occupancy than weekdays.