North London
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Annual revenue (actual)
£30.4k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
49%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
£163
12 mo avg
↑15%
from prior 12 mo
Lead time
35 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
£61
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect North London market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +£33,444 | — | — |
| Barbecue | 🔒 1•• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £3•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +£1•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Internet | 🔒 1••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Air conditioning | 🔒 1•• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Gym | 🔒 4• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| TV | 🔒 1••• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Parking | 🔒 1••• (••%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.8 nights)
3 bedrooms (5.7 nights)
2 bedrooms (5.5 nights)
1 bedroom (5.4 nights)
Studio (4.9 nights)
Cleaning fee by bedroom
4+ bedrooms (£168)
3 bedrooms (£143)
2 bedrooms (£104)
Studio (£69)
1 bedroom (£68)
Professional host share
Independent hosts (51%)
Professionally managed (49%)
Over the 12 months ending September 2026, the North London market averaged 3,519 active Airbnb and VRBO listings, down 14% from a year earlier and up 8% over two years.
An average North London listing earns £24K/year. High-performing listings earn £59K, while low-performing listings earn £9K.
Average occupancy in North London is 39%, producing RevPAR of £49 per available night.
4+ bedroom listings generate the highest average annual revenue in North London, at £50K.
Rules vary across North London. London: Moderate. 90-night annual cap for entire homes, no registration required. Enforcement relies on platform data and neighbor complaints; many hosts exceed limits. Camden: Moderate. Same 90-night London rule applies. Planning permission needed for commercial use. Enforcement sporadic, complaint-driven. Islington: Moderate. 90-night cap enforced. Council actively pursues violators more than most boroughs but resources limited. Hampstead: Moderate. Part of Camden borough, same 90-night rule. Enforcement complaint-based, less active than central areas. Verify requirements for the property's jurisdiction.
The North London Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 14% year-over-year, while RevPAR has increased 19%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Internet (97%), Kitchen (97%), Heating (96%). The strongest positive revenue associations are Washing Machine (+61%), Internet (+60%), Bbq (+58%).
Average daily rate in North London is £177, up 15% year-over-year. Rates peak in July and are lowest in February.
Guests in North London book an average of 34 days in advance, down 6% from last year. Booking windows range from 32 days for 1-bedroom listings to 37 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 21% higher than weekday occupancy.
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