North Ayrshire Council
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Annual revenue (actual)
£29.8k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
£147
12 mo avg
↑7%
from prior 12 mo
Lead time
43 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
£60
12 mo avg
↑8%
from prior 12 mo
Methodology note: Figures reflect North Ayrshire Council market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£19,112 | — | — |
| Barbecue | 🔒 5• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Internet | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Lake Access | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Parking | 🔒 2•• (••%) | 🔒 +£8••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Washing Machine | 🔒 2•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| TV | 🔒 2•• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Heating | 🔒 2•• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Gym | 🔒 4• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.6 nights)
3 bedrooms (5.1 nights)
2 bedrooms (4.5 nights)
1 bedroom (4.2 nights)
Studio (3.5 nights)
Cleaning fee by bedroom
4+ bedrooms (£166)
3 bedrooms (£94)
2 bedrooms (£70)
1 bedroom (£38)
Studio (£38)
Professional host share
Independent hosts (59%)
Professionally managed (41%)
Over the 12 months ending September 2026, the North Ayrshire Council market averaged 301 active Airbnb and VRBO listings, up 10% from a year earlier and up 14% over two years.
An average North Ayrshire Council listing earns £29K/year. High-performing listings earn £55K, while low-performing listings earn £16K.
Average occupancy in North Ayrshire Council is 46%, producing RevPAR of £58 per available night.
4+ bedroom listings generate the highest average annual revenue in North Ayrshire Council, at £52K.
Rules vary across North Ayrshire Council. Largs: Lenient. Scotland requires short-term let license from North Ayrshire Council since October 2022. No owner-occupancy rules or caps. Enforcement minimal; transition period ongoing with many unlicensed hosts still operating. Arran: Lenient. Same North Ayrshire licensing applies. No density limits or occupancy requirements. Limited enforcement capacity on island; many operate without licenses during transition. Ardrossan: Lenient. North Ayrshire licensing required. No additional restrictions. Enforcement light; compliance varies widely across area. Verify requirements for the property's jurisdiction.
The North Ayrshire Council Airbnb and VRBO market appears broadly balanced. Supply has grown 10% year-over-year, while RevPAR has increased 8%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Heating (95%), Internet (94%), Kitchen (93%). The strongest positive revenue associations are Hot Tub (+60%), Internet (+47%), Bbq (+37%).
Average daily rate in North Ayrshire Council is £168, up 0% year-over-year. Rates peak in December and are lowest in January.
Guests in North Ayrshire Council book an average of 41 days in advance, up 4% from last year. Booking windows range from 40 days for 2-bedroom listings to 48 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 13% higher than weekday occupancy.
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