North Ayrshire Council
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Overview
Annual Rev
£29.5k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
£146
12 mo avg
↑6%
from prior 12 mo
Lead time
40 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
£57
12 mo avg
↓11%
from prior 12 mo
Methodology note: Figures reflect North Ayrshire Council market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£16,881 | — | — |
| Barbecue | 🔒 3• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Lake Access | 🔒 1• (•%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 2•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Parking | 🔒 2•• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Heating | 🔒 2•• (••%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Pool | 🔒 1• (•%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Gym | 🔒 4• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| TV | 🔒 2•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.1 nights)
4+ bedrooms (4.8 nights)
2 bedrooms (4.3 nights)
1 bedroom (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (£142)
3 bedrooms (£102)
2 bedrooms (£69)
1 bedroom (£38)
Professional host share
Professionally managed (63%)
Independent hosts (37%)
Over the 12 months ending August 2026, the North Ayrshire Council market averaged 294 active Airbnb and VRBO listings, up 6% from a year earlier and up 12% over two years.
An average North Ayrshire Council listing earns £29K/year. High-performing listings earn £56K, while low-performing listings earn £17K.
Average occupancy in North Ayrshire Council is 45%, producing RevPAR of £56 per available night.
4+ bedroom listings generate the highest average annual revenue in North Ayrshire Council, at £57K.
Rules vary across North Ayrshire Council. Largs: Moderate. Scotland-wide licensing scheme requires host registration and safety compliance. North Ayrshire Council processes applications. Moderate enforcement through complaints. Arran: Moderate. Same Scottish licensing applies. North Ayrshire Council oversight. Island's tourism-dependent economy means lighter enforcement in practice. Ardrossan: Moderate. Scottish short-term let licensing mandatory since October 2022. North Ayrshire Council administers. Enforcement complaint-driven, not proactive. Verify requirements for the property's jurisdiction.
The North Ayrshire Council Airbnb and VRBO market appears broadly balanced. Supply has grown 6% year-over-year, while RevPAR has increased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Heating (94%), Internet (94%), TV (92%). The strongest positive revenue associations are Internet (+67%), Hot Tub (+47%), Bbq (+42%).
Average daily rate in North Ayrshire Council is £168, up 1% year-over-year. Rates peak in December and are lowest in January.
Guests in North Ayrshire Council book an average of 40 days in advance, down 5% from last year. Booking windows range from 39 days for 2-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 12% higher than weekday occupancy.