Maidstone, GB
Part of the Maidstone market area
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Overview
Annual Rev
£25.7k
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
42%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
£158
12 mo avg
↑13%
from prior 12 mo
Lead time
28 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
£49
12 mo avg
↓10%
from prior 12 mo
Methodology note: Figures reflect Maidstone market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£33,412 | — | — |
| Pool | 🔒 5• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £3•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£2•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Sauna | 🔒 7 (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 7• (•%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 7•• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Gym | 🔒 2• (•%) | 🔒 +£2•• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.7 nights)
1 bedroom (5.1 nights)
4+ bedrooms (5.0 nights)
Studio (4.8 nights)
3 bedrooms (4.7 nights)
Cleaning fee by bedroom
4+ bedrooms (£110)
3 bedrooms (£70)
Studio (£65)
2 bedrooms (£62)
1 bedroom (£44)
Professional host share
Professionally managed (68%)
Independent hosts (32%)
Over the 12 months ending August 2026, the Maidstone market averaged 1,526 active Airbnb and VRBO listings, down 3% from a year earlier and up 13% over two years.
An average Maidstone listing earns £21K/year. High-performing listings earn £51K, while low-performing listings earn £7K.
Average occupancy in Maidstone is 33%, producing RevPAR of £41 per available night.
4+ bedroom listings generate the highest average annual revenue in Maidstone, at £38K.
Rules vary across Maidstone. Maidstone: Moderate. Planning permission required for short-term lets over 90 days/year. Registration scheme proposed but not yet implemented. Enforcement limited, many hosts operate without permission. Canterbury: Moderate. Planning permission needed if primary residence changes to short-term rental. 90-day rule for non-primary homes. Enforcement reactive, complaint-based rather than proactive. Rochester (Medway): Lenient. No specific short-term rental regulations. Standard planning rules apply. Minimal enforcement, hosts operate freely under existing accommodation laws. Verify requirements for the property's jurisdiction.
The Maidstone Airbnb and VRBO market appears broadly balanced. Supply has declined 3% year-over-year, while RevPAR has increased 2%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are TV (94%), Heating (94%), Internet (92%). The strongest positive revenue associations are Hot Tub (+91%), Bbq (+64%), Pool (+62%).
Average daily rate in Maidstone is £170, up 12% year-over-year. Rates peak in August and are lowest in November.
Guests in Maidstone book an average of 29 days in advance, down 13% from last year. Booking windows range from 27 days for 3-bedroom listings to 35 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 13% higher than weekday occupancy.