Luton
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Overview
Annual Rev
£24.7k
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
£145
12 mo avg
↑15%
from prior 12 mo
Lead time
24 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
£47
12 mo avg
↓17%
from prior 12 mo
Methodology note: Figures reflect Luton market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +£54,659 | — | — |
| Sauna | 🔒 1• (•%) | 🔒 +£3•••• (+•••%) | 🔒 £6•••• | 🔒 £3•••• |
| Hot Tub | 🔒 5• (•%) | 🔒 +£3•••• (+•••%) | 🔒 £6•••• | 🔒 £3•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 8• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Bicycles | 🔒 2• (•%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£9••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Air conditioning | 🔒 1•• (•%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Gym | 🔒 3• (•%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Lake Access | 🔒 2• (•%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.7 nights)
2 bedrooms (5.3 nights)
3 bedrooms (5.2 nights)
4+ bedrooms (5.0 nights)
Cleaning fee by bedroom
4+ bedrooms (£137)
3 bedrooms (£95)
2 bedrooms (£67)
1 bedroom (£43)
Professional host share
Professionally managed (65%)
Independent hosts (35%)
Over the 12 months ending August 2026, the Luton market averaged 2,254 active Airbnb and VRBO listings, down 7% from a year earlier.
An average Luton listing earns £20K/year. High-performing listings earn £43K, while low-performing listings earn £6K.
Average occupancy in Luton is 36%, producing RevPAR of £41 per available night.
4+ bedroom listings generate the highest average annual revenue in Luton, at £41K.
Rules vary across Luton. Luton: Lenient. No specific STR regulations beyond standard planning permission for material change of use. Light enforcement, hosts operate freely. Milton Keynes: Lenient. No dedicated STR licensing. Planning permission needed if primary residence changes to commercial use. Minimal enforcement. Oxford: Moderate. Planning permission required for over 90 nights if not primary residence. Some enforcement through complaints but many operate without permission. Cambridge: Moderate. Planning permission needed for commercial STR use. 90-day rule applies. Moderate enforcement, complaint-driven. Verify requirements for the property's jurisdiction.
The Luton Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 7% year-over-year, while RevPAR has increased 12%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Kitchen (97%), TV (96%), Internet (96%). The strongest positive revenue associations are Ev Charger (+52%), Bbq (+50%), Washing Machine (+34%).
Average daily rate in Luton is £154, up 22% year-over-year. Rates peak in July and are lowest in September.
Guests in Luton book an average of 25 days in advance, down 9% from last year. Booking windows range from 23 days for 2-bedroom listings to 29 days for 4+ bedroom listings.
Booking demand is highest on Wednesday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Tuesday.