London - East End
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Annual revenue (actual)
£37.3k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
53%
12 mo avg
↓4%
from prior 12 mo
Avg daily rate
£179
12 mo avg
↑12%
from prior 12 mo
Lead time
40 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
£77
12 mo avg
↑3%
from prior 12 mo
Methodology note: Figures reflect London - East End market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Internet | — | +£13,017 | — | — |
| Hot Tub | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £6•••• | 🔒 £5•••• |
| Air conditioning | 🔒 1•• (••%) | 🔒 +£8••• (+••%) | 🔒 £5•••• | 🔒 £5•••• |
| Barbecue | 🔒 3• (•%) | 🔒 +£5••• (+••%) | 🔒 £5•••• | 🔒 £5•••• |
| Heating | 🔒 9•• (••%) | 🔒 +£4••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| TV | 🔒 9•• (••%) | 🔒 +£4••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Sauna | 🔒 6 (•%) | 🔒 +£4••• (+•%) | 🔒 £5•••• | 🔒 £5•••• |
| EV Charger | 🔒 1• (•%) | 🔒 +£4••• (+•%) | 🔒 £5•••• | 🔒 £5•••• |
| Washing Machine | 🔒 9•• (••%) | 🔒 +£3••• (+•%) | 🔒 £5•••• | 🔒 £4•••• |
| Gym | 🔒 3• (•%) | 🔒 +£1••• (+•%) | 🔒 £5•••• | 🔒 £5•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.5 nights)
2 bedrooms (5.6 nights)
Studio (4.6 nights)
3 bedrooms (4.4 nights)
4+ bedrooms (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms (£181)
3 bedrooms (£130)
2 bedrooms (£93)
1 bedroom (£65)
Studio (£49)
Professional host share
Independent hosts (50%)
Professionally managed (50%)
Over the 12 months ending September 2026, the London - East End market averaged 1,890 active Airbnb and VRBO listings, down 13% from a year earlier.
An average London - East End listing earns £34K/year. High-performing listings earn £73K, while low-performing listings earn £10K.
Average occupancy in London - East End is 46%, producing RevPAR of £72 per available night.
4+ bedroom listings generate the highest average annual revenue in London - East End, at £67K.
Rules vary across London - East End. Shoreditch: Moderate. Part of London's 90-day annual limit for entire homes. Registration required via planning portal. Enforcement exists but many hosts operate without compliance. Fines possible but inconsistent. Whitechapel: Moderate. Same London 90-day cap applies. Registration mandatory. Tower Hamlets has some enforcement activity but many unregistered listings persist. Penalties underutilized. Canary Wharf: Moderate. London's 90-day rule and registration apply. Limited enforcement in practice. Many corporate rentals operate in grey areas despite restrictions. Verify requirements for the property's jurisdiction.
The London - East End Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 13% year-over-year, while RevPAR has increased 27%, suggesting demand is outpacing available supply.
RevPAR is highest in July and September; it is lowest in January and February.
The most common amenities are Kitchen (97%), Internet (97%), Heating (96%). The strongest positive revenue associations are Internet (+33%), Air Conditioning (+16%), Heating (+10%).
Average daily rate in London - East End is £196, up 16% year-over-year. Rates peak in July and are lowest in January.
Guests in London - East End book an average of 38 days in advance, up 4% from last year. Booking windows range from 37 days for 1-bedroom listings to 51 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 20% higher than weekday occupancy.
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