London - East End
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Overview
Annual Rev
£37.9k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
£176
12 mo avg
↑11%
from prior 12 mo
Lead time
39 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
£74
12 mo avg
↓9%
from prior 12 mo
Methodology note: Figures reflect London - East End market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +£13,427 | — | — |
| Air conditioning | 🔒 1•• (••%) | 🔒 +£6••• (+••%) | 🔒 £5•••• | 🔒 £5•••• |
| Gym | 🔒 3• (•%) | 🔒 +£6••• (+••%) | 🔒 £5•••• | 🔒 £5•••• |
| Sauna | 🔒 8 (•%) | 🔒 +£3••• (+•%) | 🔒 £5•••• | 🔒 £5•••• |
| Internet | 🔒 7•• (••%) | 🔒 +£3••• (+•%) | 🔒 £5•••• | 🔒 £4•••• |
| TV | 🔒 9•• (••%) | 🔒 +£3••• (+•%) | 🔒 £5•••• | 🔒 £4•••• |
| EV Charger | 🔒 1• (•%) | 🔒 +£3••• (+•%) | 🔒 £5•••• | 🔒 £5•••• |
| Washing Machine | 🔒 9•• (••%) | 🔒 +£2••• (+•%) | 🔒 £5•••• | 🔒 £5•••• |
| Heating | 🔒 8•• (••%) | 🔒 +£1••• (+•%) | 🔒 £5•••• | 🔒 £5•••• |
| Hot Tub | 🔒 1• (•%) | 🔒 +£9•• (+•%) | 🔒 £5•••• | 🔒 £5•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.6 nights)
2 bedrooms (5.1 nights)
3 bedrooms (4.7 nights)
4+ bedrooms (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms (£182)
3 bedrooms (£134)
2 bedrooms (£94)
1 bedroom (£67)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Over the 12 months ending August 2026, the London - East End market averaged 1,863 active Airbnb and VRBO listings, down 18% from a year earlier.
An average London - East End listing earns £35K/year. High-performing listings earn £73K, while low-performing listings earn £11K.
Average occupancy in London - East End is 45%, producing RevPAR of £70 per available night.
4+ bedroom listings generate the highest average annual revenue in London - East End, at £68K.
Rules vary across London - East End. Shoreditch: Moderate. London-wide 90-day annual limit for entire homes, planning permission required beyond that. Enforcement exists but inconsistent; many hosts operate beyond limits. Whitechapel: Moderate. Same London 90-day cap applies, planning permission needed for commercial use. Tower Hamlets has enforcement team but limited resources; violations common. Canary Wharf: Moderate. London 90-day rule applies, though area is mixed-use commercial. Enforcement light due to corporate ownership structures and fewer complaints. Verify requirements for the property's jurisdiction.
The London - East End Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 18% year-over-year, while RevPAR has increased 22%, suggesting demand is outpacing available supply.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Kitchen (97%), Internet (97%), Heating (95%). The strongest positive revenue associations are Internet (+31%), Air Conditioning (+18%), TV (+9%).
Average daily rate in London - East End is £195, up 16% year-over-year. Rates peak in July and are lowest in January.
Guests in London - East End book an average of 37 days in advance. Booking windows range from 36 days for 2-bedroom listings to 51 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 20% higher than weekday occupancy.