London
Unlock the data for all Markets
Overview
Annual Rev
£80.5k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
£315
12 mo avg
↑6%
from prior 12 mo
Lead time
41 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
£163
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect London market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£61,290 | — | — |
| Air conditioning | 🔒 1••• (••%) | 🔒 +£3•••• (+••%) | 🔒 £1••••• | 🔒 £8•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +£3•••• (+••%) | 🔒 £1••••• | 🔒 £9•••• |
| Washing Machine | 🔒 3••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £9•••• | 🔒 £7•••• |
| Bicycles | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £1••••• | 🔒 £9•••• |
| Lake Access | 🔒 6 (•%) | 🔒 +£7••• (+•%) | 🔒 £9•••• | 🔒 £9•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +£8•• (+•%) | 🔒 £9•••• | 🔒 £9•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (4.8 nights)
4+ bedrooms (4.6 nights)
2 bedrooms (4.5 nights)
3 bedrooms (4.5 nights)
Cleaning fee by bedroom
4+ bedrooms (£227)
3 bedrooms (£182)
2 bedrooms (£127)
1 bedroom (£85)
Professional host share
Professionally managed (80%)
Independent hosts (20%)
Over the 12 months ending August 2026, the London market averaged 4,731 active Airbnb and VRBO listings, up 5% from a year earlier and up 25% over two years.
An average London listing earns £76K/year. High-performing listings earn £170K, while low-performing listings earn £25K.
Average occupancy in London is 50%, producing RevPAR of £159 per available night.
4+ bedroom listings generate the highest average annual revenue in London, at £166K.
Rules vary across London. London: Moderate. Properties must register with local council, max 90 nights/year unless planning permission obtained. Short-term let registration scheme being implemented 2025. Enforcement increasing but many hosts still operate unregistered. Council can issue fines up to £2,500 for breaches. Planning enforcement reactive rather than proactive in most boroughs. Verify requirements for the property's jurisdiction.
The London Airbnb and VRBO market appears broadly balanced. Supply has grown 5% year-over-year, while RevPAR has increased 14%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Heating (96%), Internet (95%), TV (95%). The strongest positive revenue associations are Air Conditioning (+46%), TV (+39%), Washing Machine (+35%).
Average daily rate in London is £357, up 4% year-over-year. Rates peak in July and are lowest in February.
Guests in London book an average of 40 days in advance, down 4% from last year. Booking windows range from 39 days for 1-bedroom listings to 46 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 14% higher than weekday occupancy.