London
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Annual revenue (actual)
£78.9k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
59%
12 mo avg
↓1%
from prior 12 mo
Avg daily rate
£316
12 mo avg
↑6%
from prior 12 mo
Lead time
43 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
£166
12 mo avg
↑8%
from prior 12 mo
Methodology note: Figures reflect London market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Air conditioning | — | +£37,770 | — | — |
| Sauna | 🔒 8 (•%) | 🔒 +£3•••• (+••%) | 🔒 £1••••• | 🔒 £9•••• |
| Bicycles | 🔒 2• (•%) | 🔒 +£3•••• (+••%) | 🔒 £1••••• | 🔒 £9•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +£3•••• (+••%) | 🔒 £1••••• | 🔒 £9•••• |
| TV | 🔒 3••• (••%) | 🔒 +£2•••• (+••%) | 🔒 £9•••• | 🔒 £6•••• |
| Washing Machine | 🔒 3••• (••%) | 🔒 +£2•••• (+••%) | 🔒 £9•••• | 🔒 £6•••• |
| Internet | 🔒 3••• (••%) | 🔒 +£2•••• (+••%) | 🔒 £9•••• | 🔒 £6•••• |
| Heating | 🔒 3••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £9•••• | 🔒 £7•••• |
| Lake Access | 🔒 6 (•%) | 🔒 +£8••• (+•%) | 🔒 £9•••• | 🔒 £9•••• |
| Barbecue | 🔒 6• (•%) | 🔒 +£6••• (+•%) | 🔒 £9•••• | 🔒 £9•••• |
| Gym | 🔒 4• (•%) | 🔒 +£2••• (+•%) | 🔒 £9•••• | 🔒 £9•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.9 nights)
4+ bedrooms (4.8 nights)
2 bedrooms (4.7 nights)
1 bedroom (4.6 nights)
Studio (4.1 nights)
Cleaning fee by bedroom
4+ bedrooms (£221)
3 bedrooms (£176)
2 bedrooms (£125)
1 bedroom (£85)
Studio (£79)
Professional host share
Professionally managed (66%)
Independent hosts (34%)
Over the 12 months ending September 2026, the London market averaged 4,805 active Airbnb and VRBO listings, up 9% from a year earlier and up 27% over two years.
An average London listing earns £76K/year. High-performing listings earn £170K, while low-performing listings earn £24K.
Average occupancy in London is 50%, producing RevPAR of £163 per available night.
4+ bedroom listings generate the highest average annual revenue in London, at £167K.
Rules vary across London. London: Moderate. Properties must register with local council (up to 90 nights/year limit for whole properties without planning permission). No owner-occupancy requirement. Enforcement varies by borough—some councils actively monitor platforms and issue fines, others less proactive. Many hosts operate within 90-day rule; some exceed limits with limited consequences in less vigilant boroughs. Overall moderate enforcement with growing scrutiny. Verify requirements for the property's jurisdiction.
The London Airbnb and VRBO market appears broadly balanced. Supply has grown 9% year-over-year, while RevPAR has increased 17%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Heating (98%), TV (95%), Kitchen (95%). The strongest positive revenue associations are Air Conditioning (+48%), TV (+41%), Washing Machine (+39%).
Average daily rate in London is £359, up 4% year-over-year. Rates peak in July and are lowest in February.
Guests in London book an average of 41 days in advance. Booking windows range from 40 days for 1-bedroom listings to 47 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 14% higher than weekday occupancy.
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