Liverpool

As of May 2026, Liverpool, Chester, Southport have 3,128 active Airbnb and VRBO listings. This represents a 10% decrease from the previous year.

The average Airbnb or VRBO in Liverpool generates £19K per year. High-performing properties earn £43K/year, while low-performing properties earn £8K/year. The significant variance between high and average earners suggests that market share is heavily consolidated among top-tier operators, despite a recent 9.5% reduction in total supply.

Airbnb and VRBO can be profitable in Liverpool. Average annual revenue is £19K with 33% occupancy. High-performing properties earn up to £43K/year. This performance gap highlights that profitability is highly sensitive to listing-specific execution, even as broader market revenue experiences a 9.2% year-over-year contraction.

The average occupancy rate for Airbnbs and VRBOs in Liverpool is 33%. This occupancy level, combined with an average nightly rate of £145, results in a RevPAR (revenue per available room) of £39 per day.

4+ bedroom properties demonstrate the strongest performance in Liverpool, with annual revenue of £37K. These properties balance operating costs and rental demand most effectively in the Liverpool market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Liverpool area. Liverpool: Lenient. No specific STR licensing required, standard planning permission for material change of use. Light enforcement, many hosts operate freely. Chester: Lenient. Part of Cheshire West, no dedicated STR regulations beyond planning laws. Minimal enforcement, hosts operate with standard business compliance. Southport: Lenient. Under Sefton Council, no specific STR licensing scheme. Standard planning rules apply. Light enforcement, active host market. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Liverpool Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 10% year-over-year, while RevPAR has decreased 9%. This indicates balanced supply-demand dynamics. The parallel decline in both metrics suggests that the market is adjusting to lower demand levels rather than experiencing a supply-driven saturation crisis.

Launch around January, 2-3 months before peak fall season (April peaks). This pre-peak timing lets you build reviews when competition is 12% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Liverpool listings include: Kitchen (96%), Tv (95%), Heating (84%), Washing Machine (82%), Parking (51%). Amenities that boost revenue the most include Pets Allowed, Internet, with Pets Allowed properties earning approximately 9% more (£33K/year vs £30K/year).

Monthly estimated revenue per listing in Liverpool over the last 12 months: May: £1K, June: £1K, July: £1K, August: £1K, September: £1K, October: £1K, November: £1K, December: £1K, January: £770, February: £877, March: £1K, April: £1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Liverpool is £145, up 7% year-over-year. By property size: 1-bedroom properties average £94/night, 2-bedroom properties average £151/night, 3-bedroom properties average £174/night, 4+ bedroom properties average £302/night. Rates peak in April and are lowest in July.

Guests in Liverpool book an average of 32 days in advance, down 13% from last year. By property size: 1-bedroom: 30 days, 2-bedroom: 35 days, 3-bedroom: 33 days, 4+ bedroom: 36 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Liverpool Airbnb and VRBO market has seen the following changes: supply declined 10%, revenue per listing decreased 9%, occupancy fell 6%, average nightly rates increased 7%, and lead time decreased 13%. These shifts reflect a more reactive, short-term booking environment where operators are leveraging higher rates to offset the decline in overall occupancy.

In Liverpool, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 47% higher occupancy than weekdays.