Iverness
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Annual revenue (actual)
£33.6k
12 mo avg
↑2%
from prior 12 mo
Occupancy rate
48%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
£172
12 mo avg
↑18%
from prior 12 mo
Lead time
45 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
£65
12 mo avg
↑9%
from prior 12 mo
Methodology note: Figures reflect Iverness market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Bicycles | — | +£21,252 | — | — |
| Sauna | 🔒 4• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Hot Tub | 🔒 1•• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£8••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 2••• (••%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Internet | 🔒 2••• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Barbecue | 🔒 5•• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.9 nights)
4+ bedrooms (4.6 nights)
2 bedrooms (4.1 nights)
1 bedroom (3.7 nights)
Studio (3.3 nights)
Cleaning fee by bedroom
4+ bedrooms (£159)
3 bedrooms (£80)
2 bedrooms (£58)
1 bedroom (£38)
Studio (£33)
Professional host share
Independent hosts (53%)
Professionally managed (47%)
Over the 12 months ending September 2026, the Inverness market averaged 2,387 active Airbnb and VRBO listings, up 1% from a year earlier and down 11% over two years.
An average Inverness listing earns £31K/year. High-performing listings earn £61K, while low-performing listings earn £14K.
Average occupancy in Inverness is 43%, producing RevPAR of £61 per available night.
4+ bedroom listings generate the highest average annual revenue in Inverness, at £57K.
Rules vary across Inverness. Inverness: Moderate. Scotland-wide licensing required since October 2022. Hosts must obtain short-term let license from Highland Council. Planning permission needed for commercial use. Enforcement increasing but system still ramping up. Fort William: Moderate. Same Highland Council licensing scheme applies. License mandatory, safety standards required. Growing enforcement but many hosts still operating unlicensed during transition period. Aviemore: Moderate. Cairngorms National Park area, Highland Council licensing required. High STR density but enforcement developing. License compliance improving gradually. Verify requirements for the property's jurisdiction.
The Inverness Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 9%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (97%), TV (94%), Internet (92%). The strongest positive revenue associations are Hot Tub (+37%), Washing Machine (+30%), TV (+25%).
Average daily rate in Inverness is £182, up 5% year-over-year. Rates peak in August and are lowest in November.
Guests in Inverness book an average of 44 days in advance, up 1% from last year. Booking windows range from 40 days for 1-bedroom listings to 49 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Friday and are lowest on Monday.
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