Iverness

As of May 2026, Inverness, Fort William, Aviemore have 2,273 active Airbnb and VRBO listings. This represents a 10% decrease from the previous year.

The average Airbnb or VRBO in Iverness generates £29K per year. High-performing properties earn £69K/year, while low-performing properties earn £12K/year. The stark disparity between top and bottom earners suggests that market success is heavily skewed toward specific asset types or operational models, rather than uniform performance across the available inventory.

Airbnb and VRBO can be profitable in Iverness. Average annual revenue is £29K with 44% occupancy. High-performing properties earn up to £69K/year. The 44% occupancy rate alongside the significant revenue ceiling indicates that while baseline demand is modest, there is a clear concentration of traveler preference toward a smaller segment of the market.

The average occupancy rate for Airbnbs and VRBOs in Iverness is 44%. This occupancy level, combined with an average nightly rate of £179, results in a RevPAR (revenue per available room) of £52 per day.

4+ bedroom properties demonstrate the strongest performance in Iverness, with annual revenue of £65K. These properties balance operating costs and rental demand most effectively in the Iverness market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Iverness area. Inverness: Moderate. Licensing required under Scottish STR scheme since October 2022. No owner-occupancy rules. Enforcement building but inconsistent - many unlicensed properties still operate. Fort William: Moderate. Same Scottish licensing applies. High STR density but limited enforcement capacity. Some operate without licenses given tourism demand. Aviemore: Moderate. Scottish licensing mandatory. No density caps despite heavy STR saturation. Enforcement minimal due to small council resources and tourism reliance. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Iverness Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 10% year-over-year, while RevPAR has decreased 15%. This indicates balanced supply-demand dynamics. This contraction in both availability and revenue suggests a natural market correction where the reduction in supply has not yet stabilized pricing power for existing hosts.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -2% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Iverness listings include: Tv (88%), Kitchen (84%), Washing Machine (76%), Heating (70%), Private Yard (44%). Amenities that boost revenue the most include Washing Machine, Hot Tub, Tv, with Washing Machine properties earning approximately 42% more (£41K/year vs £29K/year).

Monthly estimated revenue per listing in Iverness over the last 12 months: May: £2K, June: £2K, July: £2K, August: £2K, September: £2K, October: £2K, November: £930, December: £1K, January: £784, February: £944, March: £1K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Iverness is £179, up 12% year-over-year. By property size: 1-bedroom properties average £121/night, 2-bedroom properties average £152/night, 3-bedroom properties average £202/night, 4+ bedroom properties average £463/night. Rates peak in August and are lowest in November.

Guests in Iverness book an average of 40 days in advance, down 26% from last year. By property size: 1-bedroom: 38 days, 2-bedroom: 41 days, 3-bedroom: 42 days, 4+ bedroom: 45 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Iverness Airbnb and VRBO market has seen the following changes: supply declined 10%, revenue per listing decreased 15%, occupancy fell 8%, average nightly rates increased 12%, and lead time decreased 26%. These shifts point to a more reactive booking environment where higher prices are struggling to offset declining occupancy and tighter booking windows.

In Iverness, Saturday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Friday and are lowest on Monday.