Isle Of Wight

As of May 2026, Cowes, Ryde, Sandown, Shanklin have 1,779 active Airbnb and VRBO listings. This represents a 11% decrease from the previous year.

The average Airbnb or VRBO in Isle of Wight generates £19K per year. High-performing properties earn £49K/year, while low-performing properties earn £9K/year. This wide revenue spread suggests that market performance is highly polarized, indicating that top-tier assets are capturing a disproportionate share of the local demand despite a contraction in overall market revenue.

Airbnb and VRBO can be profitable in Isle of Wight. Average annual revenue is £19K with 30% occupancy. High-performing properties earn up to £49K/year. The delta between average and high-end earners highlights that profitability relies heavily on capturing premium segments, as the 30% occupancy rate reflects a challenging environment for average listings.

The average occupancy rate for Airbnbs and VRBOs in Isle of Wight is 30%. This occupancy level, combined with an average nightly rate of £176, results in a RevPAR (revenue per available room) of £35 per day.

4+ bedroom properties demonstrate the strongest performance in Isle of Wight, with annual revenue of £32K. These properties balance operating costs and rental demand most effectively in the Isle of Wight market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Isle of Wight area. I don't have reliable current data on short-term rental regulations or enforcement reality for Cowes, Ryde, Sandown, and Shanklin (Isle of Wight towns). These smaller UK localities may fall under Isle of Wight Council jurisdiction with varying local interpretations. To provide accurate enforcement reality information, I'd need access to: - Current Isle of Wight Council policies - Actual enforcement records - Local host compliance patterns I recommend contacting Isle of Wight Council directly for current regulations and enforcement practices. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Isle of Wight Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 11% year-over-year, while RevPAR has decreased 29%. This indicates balanced supply-demand dynamics. The simultaneous drop in supply and revenue suggests that market contraction is driven by softening demand rather than an oversupply of inventory.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -24% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Isle of Wight listings include: Tv (90%), Kitchen (82%), Washing Machine (71%), Heating (67%), Pets Allowed (48%). Amenities that boost revenue the most include Washing Machine, Bbq, Ev Charger, with Washing Machine properties earning approximately 91% more (£47K/year vs £25K/year).

Monthly estimated revenue per listing in Isle of Wight over the last 12 months: May: £2K, June: £1K, July: £2K, August: £2K, September: £1K, October: £969, November: £439, December: £707, January: £356, February: £492, March: £765, April: £1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Isle of Wight is £176, up 2% year-over-year. By property size: 1-bedroom properties average £111/night, 2-bedroom properties average £143/night, 3-bedroom properties average £199/night, 4+ bedroom properties average £390/night. Rates peak in August and are lowest in November.

Guests in Isle of Wight book an average of 38 days in advance, down 24% from last year. By property size: 1-bedroom: 35 days, 2-bedroom: 38 days, 3-bedroom: 39 days, 4+ bedroom: 43 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Isle of Wight Airbnb and VRBO market has seen the following changes: supply declined 11%, revenue per listing decreased 29%, occupancy fell 15%, average nightly rates increased 2%, and lead time decreased 24%. The shorter lead times and rising rates amid falling occupancy suggest a shift toward more impulsive, price-sensitive booking patterns.

In Isle of Wight, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 12% higher occupancy than weekdays.