Isle Of Wight
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Overview
Annual Rev
£27.1k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£183
12 mo avg
↑13%
from prior 12 mo
Lead time
39 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
£52
12 mo avg
↓18%
from prior 12 mo
Methodology note: Figures reflect Isle Of Wight market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£21,370 | — | — |
| Barbecue | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Washing Machine | 🔒 7•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Hot Tub | 🔒 8• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Heating | 🔒 7•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 9• (•%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Gym | 🔒 1•• (••%) | 🔒 +£3••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
| Parking | 🔒 7•• (••%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £3•••• |
| Air conditioning | 🔒 4• (•%) | 🔒 +£9•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Pool | 🔒 6• (•%) | 🔒 +£7•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.3 nights)
4+ bedrooms (5.3 nights)
3 bedrooms (5.0 nights)
1 bedroom (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms (£172)
3 bedrooms (£89)
2 bedrooms (£78)
1 bedroom (£42)
Professional host share
Professionally managed (79%)
Independent hosts (21%)
Over the 12 months ending August 2026, the Isle of Wight market averaged 1,803 active Airbnb and VRBO listings, down 5% from a year earlier.
An average Isle of Wight listing earns £21K/year. High-performing listings earn £50K, while low-performing listings earn £11K.
Average occupancy in Isle of Wight is 30%, producing RevPAR of £44 per available night.
4+ bedroom listings generate the highest average annual revenue in Isle of Wight, at £34K.
Rules vary across Isle of Wight. I don't have reliable current data on short-term rental regulations or enforcement reality for Cowes, Ryde, Sandown, and Shanklin (Isle of Wight locations). These smaller UK localities may fall under Isle of Wight Council jurisdiction, but I cannot verify specific permit requirements, caps, or actual enforcement practices without access to current local authority policies and enforcement records. I recommend contacting Isle of Wight Council directly for accurate, up-to-date information on STR regulations in these towns. Verify requirements for the property's jurisdiction.
The Isle of Wight Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 5% year-over-year, while RevPAR has increased 4%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (95%), TV (93%), Internet (90%). The strongest positive revenue associations are Hot Tub (+63%), Washing Machine (+40%), Bbq (+28%).
Average daily rate in Isle of Wight is £184, up 2% year-over-year. Rates peak in August and are lowest in November.
Guests in Isle of Wight book an average of 39 days in advance, down 8% from last year. Booking windows range from 36 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 13% higher than weekday occupancy.