Hull
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Overview
Annual Rev
£22.1k
12 mo avg
↓18%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 £1••
12 mo avg
••.•%
from prior 12 mo
Lead time
32 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
£47
12 mo avg
↓29%
from prior 12 mo
Methodology note: Figures reflect Hull market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | 249 (17%) | +£63,263 (+135%) | £110,094 | £46,830 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (7.5 nights)
1 bedroom (5.5 nights)
2 bedrooms (4.8 nights)
3 bedrooms (4.6 nights)
Studio (3.5 nights)
Cleaning fee by bedroom
4+ bedrooms (£150)
3 bedrooms (£70)
2 bedrooms (£51)
1 bedroom (£44)
Studio (£30)
Professional host share
Professionally managed (83%)
Independent hosts (17%)
As of May 2026, Hull, Bridlington, Scarborough have 1,855 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.
The average Airbnb or VRBO in Hull generates £19K per year. High-performing properties earn £62K/year, while low-performing properties earn £9K/year. This wide earnings gap suggests a market where top-tier assets capture a disproportionate share of demand, while the broader decline in revenue highlights a contraction in overall market liquidity.
Airbnb and VRBO can be profitable in Hull. Average annual revenue is £19K with 37% occupancy. High-performing properties earn up to £62K/year. The contrast between high performers and the 37% average occupancy indicates that market success is heavily skewed toward units that effectively differentiate themselves during this period of negative revenue growth.
The average occupancy rate for Airbnbs and VRBOs in Hull is 37%. This occupancy level, combined with an average nightly rate of £131, results in a RevPAR (revenue per available room) of £37 per day.
4+ bedroom properties demonstrate the strongest performance in Hull, with annual revenue of £39K. These properties balance operating costs and rental demand most effectively in the Hull market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Hull area. Hull: Lenient. No specific STR licensing. Planning permission needed for material change of use. Light enforcement, many operate without permission. Bridlington: Lenient. Part of East Riding - no STR-specific rules. Planning permission for HMOs if needed. Minimal enforcement. Scarborough: Moderate. Article 4 direction restricts new STR conversions in some areas. Planning permission required. Moderate enforcement, some unauthorized operations exist. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Hull Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 25%. This indicates balanced supply-demand dynamics. While the simultaneous decline in supply and revenue suggests a shrinking market footprint, the equilibrium implies that remaining hosts are adjusting to a lower-ceiling revenue environment.
Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -36% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.
The most common amenities in Hull listings include: Tv (90%), Kitchen (76%), Washing Machine (67%), Heating (60%), Pets Allowed (47%). Amenities that boost revenue the most include Heating, Hot Tub, Bbq, with Heating properties earning approximately 296% more (£106K/year vs £27K/year).
Monthly estimated revenue per listing in Hull over the last 12 months: May: £1K, June: £1K, July: £1K, August: £2K, September: £1K, October: £1K, November: £793, December: £822, January: £628, February: £783, March: £980, April: £1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Hull is £131, down 6% year-over-year. By property size: 1-bedroom properties average £91/night, 2-bedroom properties average £118/night, 3-bedroom properties average £141/night, 4+ bedroom properties average £323/night. Rates peak in June and are lowest in November.
Guests in Hull book an average of 32 days in advance, down 22% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 33 days, 3-bedroom: 31 days, 4+ bedroom: 38 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Hull Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 25%, occupancy fell 7%, average nightly rates decreased 6%, and lead time decreased 22%. The reduction in lead time alongside falling rates points to a market shift toward last-minute bookings as operators compete for fewer available guests.
In Hull, Saturday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 11% higher occupancy than weekdays.