Hereford, GB
Part of the Leominster market area
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Overview
Annual Rev
£30.8k
12 mo avg
↓2%
from prior 12 mo
Occupancy rate
47%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
£160
12 mo avg
↑8%
from prior 12 mo
Lead time
42 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
£60
12 mo avg
↓6%
from prior 12 mo
Methodology note: Figures reflect Leominster market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +£61,087 | — | — |
| Sauna | 🔒 7 (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 5•• (••%) | 🔒 +£9••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Hot Tub | 🔒 8• (••%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 3•• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 6• (••%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Internet | 🔒 5•• (••%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.0 nights)
2 bedrooms (3.9 nights)
1 bedroom (3.6 nights)
4+ bedrooms (3.4 nights)
Studio (3.2 nights)
Cleaning fee by bedroom
4+ bedrooms (£124)
3 bedrooms (£71)
2 bedrooms (£42)
1 bedroom (£38)
Studio (£32)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Over the 12 months ending August 2026, the Leominster market averaged 716 active Airbnb and VRBO listings, down 2% from a year earlier.
An average Leominster listing earns £25K/year. High-performing listings earn £55K, while low-performing listings earn £10K.
Average occupancy in Leominster is 35%, producing RevPAR of £49 per available night.
4+ bedroom listings generate the highest average annual revenue in Leominster, at £46K.
Rules vary across Leominster. Worcester: Lenient. No specific STR regulations beyond planning permission for change of use if primary residence changes. Light enforcement, mostly complaint-driven. Birmingham: Lenient. Planning permission required for change of use from residential. Minimal proactive enforcement, complaint-based. Hereford: Lenient. No specific STR licensing. Planning rules apply for material change of use. Very light enforcement. Cheltenham: Lenient. No dedicated STR regulations. Standard planning permission for use changes. Minimal enforcement activity. Verify requirements for the property's jurisdiction.
The Leominster Airbnb and VRBO market appears broadly balanced. Supply has declined 2% year-over-year, while RevPAR has decreased 11%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (91%), TV (88%), Internet (83%). The strongest positive revenue associations are Hot Tub (+34%), Washing Machine (+22%), Bbq (+18%).
Average daily rate in Leominster is £170, down 5% year-over-year. Rates peak in July and are lowest in September.
Guests in Leominster book an average of 41 days in advance, down 7% from last year. Booking windows range from 36 days for 1-bedroom listings to 54 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 39% higher than weekday occupancy.