Harleston

As of June 2026, Norwich, Great Yarmouth, Lowestoft have 518 active Airbnb and VRBO listings. This represents a 13% decrease from the previous year.

The average Airbnb or VRBO in Harleston generates £21K per year. High-performing properties earn £81K/year, while low-performing properties earn £11K/year. The massive revenue variance suggests a market where top-tier listings capture a disproportionate share of demand, highlighting a significant divergence in property appeal or operational efficacy despite a contraction in overall market revenue.

Airbnb and VRBO can be profitable in Harleston. Average annual revenue is £21K with 33% occupancy. High-performing properties earn up to £81K/year. The 33% occupancy rate indicates a market with limited utilization, where profitability is heavily skewed toward the few high-earning units that likely bypass the seasonal or demand constraints affecting the broader average.

The average occupancy rate for Airbnbs and VRBOs in Harleston is 33%. This occupancy level, combined with an average nightly rate of £174, results in a RevPAR (revenue per available room) of £40 per day.

4+ bedroom properties demonstrate the strongest performance in Harleston, with annual revenue of £52K. These properties balance operating costs and rental demand most effectively in the Harleston market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Harleston area. Norwich: Moderate. Planning permission required for entire properties, registration needed. Council monitors but enforcement inconsistent. Great Yarmouth: Lenient. No specific STR regulations beyond general planning rules. Minimal enforcement, hosts operate freely. Lowestoft: Lenient. Part of East Suffolk; no dedicated STR licensing scheme. Standard business rates apply. Light enforcement, market largely unregulated. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Harleston Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 13% year-over-year, while RevPAR has decreased 35%. This indicates balanced supply-demand dynamics. While the reduction in supply should theoretically support pricing, the sharper decline in revenue suggests that demand is contracting faster than the market can adjust its inventory.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is -60% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Harleston listings include: Tv (90%), Kitchen (81%), Washing Machine (70%), Heating (68%), Pets Allowed (57%). Amenities that boost revenue the most include Heating, Bbq, Pets Allowed, with Heating properties earning approximately 137% more (£74K/year vs £31K/year).

Monthly estimated revenue per listing in Harleston over the last 12 months: May: £2K, June: £2K, July: £2K, August: £2K, September: £1K, October: £1K, November: £824, December: £1K, January: £701, February: £795, March: £979, April: £1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Harleston is £174, down 5% year-over-year. By property size: 1-bedroom properties average £117/night, 2-bedroom properties average £138/night, 3-bedroom properties average £183/night, 4+ bedroom properties average £551/night. Rates peak in May and are lowest in November.

Guests in Harleston book an average of 36 days in advance, down 19% from last year. By property size: 1-bedroom: 33 days, 2-bedroom: 36 days, 3-bedroom: 41 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Harleston Airbnb and VRBO market has seen the following changes: supply declined 13%, revenue per listing decreased 35%, occupancy fell 15%, average nightly rates decreased 5%, and lead time decreased 19%. These indicators point to a shift toward shorter booking windows and lower pricing pressure, reflecting a market environment where guests are increasingly cautious.

In Harleston, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 23% higher occupancy than weekdays.