Great Yarmouth

As of May 2026, Great Yarmouth, Lowestoft, Norwich have 760 active Airbnb and VRBO listings. This represents a 9% decrease from the previous year.

The average Airbnb or VRBO in Great Yarmouth generates £16K per year. High-performing properties earn £42K/year, while low-performing properties earn £7K/year. This significant revenue spread suggests that earnings are heavily polarized, likely driven by specific property attributes or operational efficiencies that differentiate top-tier assets from the broader market.

Airbnb and VRBO can be profitable in Great Yarmouth. Average annual revenue is £16K with 31% occupancy. High-performing properties earn up to £42K/year. The gap between average and high performers highlights that while market-wide revenue has faced pressure, top listings maintain resilient demand that significantly exceeds the baseline occupancy.

The average occupancy rate for Airbnbs and VRBOs in Great Yarmouth is 31%. This occupancy level, combined with an average nightly rate of £133, results in a RevPAR (revenue per available room) of £30 per day.

4+ bedroom properties demonstrate the strongest performance in Great Yarmouth, with annual revenue of £40K. These properties balance operating costs and rental demand most effectively in the Great Yarmouth market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Great Yarmouth area. Great Yarmouth: Lenient. Planning permission required for entire properties, but enforcement is minimal. Many hosts operate without approval. Light oversight. Lowestoft: Lenient. Part of East Suffolk; planning permission needed for change of use, but enforcement is rare. Hosts commonly operate informally. Norwich: Moderate. Planning permission required for short-term lets over 90 days. Council monitors complaints but enforcement is inconsistent. Some unlicensed operation occurs. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Great Yarmouth Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 9% year-over-year, while RevPAR has decreased 27%. This indicates balanced supply-demand dynamics. The contraction in both supply and revenue suggests a period of market adjustment where lower-performing inventory is exiting, potentially stabilizing the competitive landscape for remaining hosts.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is 1% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-January) when gaining traction is harder.

The most common amenities in Great Yarmouth listings include: Tv (84%), Kitchen (79%), Heating (57%), Washing Machine (54%), Pets Allowed (53%). Amenities that boost revenue the most include Washing Machine, Hot Tub, Pets Allowed, with Washing Machine properties earning approximately 225% more (£52K/year vs £16K/year).

Monthly estimated revenue per listing in Great Yarmouth over the last 12 months: May: £1K, June: £1K, July: £1K, August: £2K, September: £872, October: £805, November: £500, December: £665, January: £475, February: £620, March: £738, April: £1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Great Yarmouth is £133, up 3% year-over-year. By property size: 1-bedroom properties average £101/night, 2-bedroom properties average £109/night, 3-bedroom properties average £134/night, 4+ bedroom properties average £355/night. Rates peak in August and are lowest in March.

Guests in Great Yarmouth book an average of 34 days in advance, down 24% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 34 days, 3-bedroom: 37 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Great Yarmouth Airbnb and VRBO market has seen: supply declined 9%, revenue per listing decreased 27%, occupancy fell 15%, average nightly rates increased 3%, and lead time decreased 24%. These shifts reflect a tightening booking environment where shorter lead times and rising rates amid falling occupancy point to heightened sensitivity in consumer demand.

In Great Yarmouth, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Monday. Weekends show 26% higher occupancy than weekdays.