Great Yarmouth
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Annual revenue (actual)
£21.8k
12 mo avg
↓6%
from prior 12 mo
Occupancy rate
38%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
£135
12 mo avg
↑12%
from prior 12 mo
Lead time
36 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
£45
12 mo avg
↓1%
from prior 12 mo
Methodology note: Figures reflect Great Yarmouth market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£37,008 | — | — |
| Washing Machine | 🔒 3•• (••%) | 🔒 +£1•••• (+•••%) | 🔒 £2•••• | 🔒 £1•••• |
| Heating | 🔒 5•• (••%) | 🔒 +£9••• (+••%) | 🔒 £2•••• | 🔒 £1•••• |
| Air conditioning | 🔒 2• (•%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Internet | 🔒 4•• (••%) | 🔒 +£7••• (+••%) | 🔒 £2•••• | 🔒 £1•••• |
| EV Charger | 🔒 2• (•%) | 🔒 +£5••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| Gym | 🔒 4• (•%) | 🔒 +£5••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| Barbecue | 🔒 9• (••%) | 🔒 +£5••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| Sauna | 🔒 9 (•%) | 🔒 +£3••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£3••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.3 nights)
4+ bedrooms (5.1 nights)
2 bedrooms (4.8 nights)
3 bedrooms (4.7 nights)
Studio (4.5 nights)
Cleaning fee by bedroom
4+ bedrooms (£101)
3 bedrooms (£71)
1 bedroom (£49)
Studio (£48)
2 bedrooms (£45)
Professional host share
Professionally managed (57%)
Independent hosts (43%)
Over the 12 months ending September 2026, the Great Yarmouth market averaged 780 active Airbnb and VRBO listings, down 0% from a year earlier.
An average Great Yarmouth listing earns £16K/year. High-performing listings earn £41K, while low-performing listings earn £7K.
Average occupancy in Great Yarmouth is 30%, producing RevPAR of £35 per available night.
4+ bedroom listings generate the highest average annual revenue in Great Yarmouth, at £38K.
Rules vary across Great Yarmouth. Great Yarmouth: Lenient. No specific STR licensing or permits required. Planning permission needed for change of use in some cases. Light enforcement, many hosts operate freely. Lowestoft: Lenient. Part of East Suffolk; no dedicated STR regulations. Planning rules apply for material change of use. Minimal enforcement activity. Norwich: Moderate. Planning permission required for change of use to STR in some areas. No specific licensing scheme. Moderate enforcement through planning system, some compliance checks. Verify requirements for the property's jurisdiction.
The Great Yarmouth Airbnb and VRBO market appears broadly balanced. Supply has declined 0% year-over-year, while RevPAR has decreased 2%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are TV (95%), Heating (92%), Kitchen (88%). The strongest positive revenue associations are Hot Tub (+171%), Washing Machine (+80%), Heating (+60%).
Average daily rate in Great Yarmouth is £138, up 4% year-over-year. Rates peak in August and are lowest in March.
Guests in Great Yarmouth book an average of 35 days in advance, down 6% from last year. Booking windows range from 30 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 28% higher than weekday occupancy.
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