Great Yarmouth
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Overview
Annual Rev
£21k
12 mo avg
↓12%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
£132
12 mo avg
↑10%
from prior 12 mo
Lead time
34 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
£41
12 mo avg
↓24%
from prior 12 mo
Methodology note: Figures reflect Great Yarmouth market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£44,814 | — | — |
| Barbecue | 🔒 5• (••%) | 🔒 +£2•••• (+•••%) | 🔒 £4•••• | 🔒 £2•••• |
| Washing Machine | 🔒 2•• (••%) | 🔒 +£1•••• (+•••%) | 🔒 £3•••• | 🔒 £1•••• |
| Gym | 🔒 3• (•%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Internet | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Air conditioning | 🔒 2• (•%) | 🔒 +£8••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Heating | 🔒 3•• (••%) | 🔒 +£7••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| EV Charger | 🔒 1• (•%) | 🔒 +£7••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +£5••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| Parking | 🔒 3•• (••%) | 🔒 +£5••• (+••%) | 🔒 £2•••• | 🔒 £2•••• |
| Lake Access | 🔒 9 (•%) | 🔒 +£1••• (+•%) | 🔒 £2•••• | 🔒 £2•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.1 nights)
4+ bedrooms (5.0 nights)
2 bedrooms (4.9 nights)
3 bedrooms (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms (£89)
3 bedrooms (£76)
1 bedroom (£54)
2 bedrooms (£46)
Professional host share
Professionally managed (77%)
Independent hosts (23%)
Over the 12 months ending August 2026, the Great Yarmouth market averaged 774 active Airbnb and VRBO listings, down 2% from a year earlier.
An average Great Yarmouth listing earns £17K/year. High-performing listings earn £41K, while low-performing listings earn £8K.
Average occupancy in Great Yarmouth is 30%, producing RevPAR of £34 per available night.
4+ bedroom listings generate the highest average annual revenue in Great Yarmouth, at £38K.
Rules vary across Great Yarmouth. Great Yarmouth: Lenient. Planning permission required for entire properties, but minimal active enforcement. Many hosts operate without approval. Lowestoft: Lenient. Part of East Suffolk; planning permission needed for change of use, light enforcement. Hosts commonly operate informally. Norwich: Moderate. Planning permission required for STRs over 90 days, Article 4 areas restrict conversions. Growing enforcement with compliance checks. Verify requirements for the property's jurisdiction.
The Great Yarmouth Airbnb and VRBO market appears broadly balanced. Supply has declined 2% year-over-year, while RevPAR has decreased 10%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are TV (94%), Heating (91%), Kitchen (87%). The strongest positive revenue associations are Washing Machine (+92%), Internet (+63%), Heating (+58%).
Average daily rate in Great Yarmouth is £137, up 4% year-over-year. Rates peak in August and are lowest in March.
Guests in Great Yarmouth book an average of 35 days in advance, down 12% from last year. Booking windows range from 29 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 27% higher than weekday occupancy.