Gower, GB
Part of the Swansea market area
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Overview
Annual Rev
£23.3k
12 mo avg
↓15%
from prior 12 mo
Occupancy rate
41%
12 mo avg
↓13%
from prior 12 mo
Avg daily rate
£141
12 mo avg
↑10%
from prior 12 mo
Lead time
37 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
£47
12 mo avg
↓14%
from prior 12 mo
Methodology note: Figures reflect Swansea market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£23,525 | — | — |
| Hot Tub | 🔒 7• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Barbecue | 🔒 1•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Heating | 🔒 8•• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| EV Charger | 🔒 4• (•%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Gym | 🔒 8• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Washing Machine | 🔒 6•• (••%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
| Pool | 🔒 1• (•%) | 🔒 +£1••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.6 nights)
4+ bedrooms (4.4 nights)
2 bedrooms (4.0 nights)
1 bedroom (4.0 nights)
Studio (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms (£128)
3 bedrooms (£103)
2 bedrooms (£67)
1 bedroom (£59)
Studio (£50)
Professional host share
Professionally managed (79%)
Independent hosts (21%)
Over the 12 months ending August 2026, the Swansea market averaged 1,177 active Airbnb and VRBO listings, down 6% from a year earlier and down 17% over two years.
An average Swansea listing earns £22K/year. High-performing listings earn £48K, while low-performing listings earn £10K.
Average occupancy in Swansea is 36%, producing RevPAR of £42 per available night.
4+ bedroom listings generate the highest average annual revenue in Swansea, at £30K.
Rules vary across Swansea. Swansea: Lenient. No specific STR licensing scheme. Planning permission may be required if entire property let frequently. Light enforcement, many hosts operate without permission. Mumbles: Lenient. Falls under Swansea jurisdiction. Same rules apply - no STR-specific regulations. Planning permission theoretically needed for material change of use. Minimal enforcement. Gower: Lenient. Also Swansea authority. No STR licensing. Planning rules exist but rarely enforced. High STR density in coastal areas operates largely unregulated. Verify requirements for the property's jurisdiction.
The Swansea Airbnb and VRBO market appears broadly balanced. Supply has declined 6% year-over-year, while RevPAR has decreased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are TV (96%), Heating (96%), Internet (92%). The strongest positive revenue associations are Hot Tub (+55%), Heating (+28%), Pets Allowed (+19%).
Average daily rate in Swansea is £149, up 9% year-over-year. Rates peak in August and are lowest in November.
Guests in Swansea book an average of 35 days in advance, down 9% from last year. Booking windows range from 31 days for 1-bedroom listings to 38 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 21% higher than weekday occupancy.