Glasgow
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Annual revenue (actual)
£32.5k
12 mo avg
↑21%
from prior 12 mo
Occupancy rate
51%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
£166
12 mo avg
↑28%
from prior 12 mo
Lead time
40 days
12 mo avg
↓2 days
from prior 12 mo
Revpar
£66
12 mo avg
↑28%
from prior 12 mo
Methodology note: Figures reflect Glasgow market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£36,037 | — | — |
| Washing Machine | 🔒 9•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Internet | 🔒 9•• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 9•• (••%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| TV | 🔒 9•• (••%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Barbecue | 🔒 3• (•%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| EV Charger | 🔒 1• (•%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.7 nights)
1 bedroom (4.5 nights)
2 bedrooms (4.2 nights)
4+ bedrooms (3.6 nights)
Studio (3.0 nights)
Cleaning fee by bedroom
4+ bedrooms (£135)
3 bedrooms (£104)
2 bedrooms (£71)
1 bedroom (£52)
Studio (£48)
Professional host share
Professionally managed (52%)
Independent hosts (48%)
Over the 12 months ending September 2026, the Glasgow market averaged 1,207 active Airbnb and VRBO listings, down 6% from a year earlier and down 33% over two years.
An average Glasgow listing earns £35K/year. High-performing listings earn £61K, while low-performing listings earn £10K.
Average occupancy in Glasgow is 46%, producing RevPAR of £71 per available night.
4+ bedroom listings generate the highest average annual revenue in Glasgow, at £75K.
Rules vary across Glasgow. Glasgow: Moderate. Licensing mandatory since 2022 under Scotland-wide scheme. Planning permission required in some areas. Growing enforcement with council inspections and fines, though many unlicensed properties still operate. Paisley: Moderate. Same Scottish licensing applies (part of Renfrewshire). Planning permission needed in certain zones. Enforcement increasing but less aggressive than Glasgow. East Kilbride: Moderate. Scottish licensing required (South Lanarkshire). Planning rules apply. Lighter enforcement than Glasgow; compliance varies significantly. Verify requirements for the property's jurisdiction.
The Glasgow Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 6% year-over-year, while RevPAR has increased 56%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are TV (97%), Heating (97%), Internet (97%). The strongest positive revenue associations are Washing Machine (+37%), Internet (+23%), Heating (+13%).
Average daily rate in Glasgow is £192, up 31% year-over-year. Rates peak in July and are lowest in January.
Guests in Glasgow book an average of 38 days in advance, down 2% from last year. Booking windows range from 36 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 20% higher than weekday occupancy.
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