Glasgow
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Overview
Annual Rev
£30.3k
12 mo avg
↑12%
from prior 12 mo
Occupancy rate
🔒 5•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 £1••
12 mo avg
••.•%
from prior 12 mo
Lead time
39 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
£54
12 mo avg
↓14%
from prior 12 mo
Methodology note: Figures reflect Glasgow market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | 10 (1%) | +£37,603 (+97%) | £76,566 | £38,963 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.6 nights)
2 bedrooms (4.5 nights)
1 bedroom (4.3 nights)
4+ bedrooms (3.9 nights)
Studio (3.0 nights)
Cleaning fee by bedroom
4+ bedrooms (£139)
3 bedrooms (£99)
2 bedrooms (£73)
1 bedroom (£51)
Studio (£48)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
As of May 2026, Glasgow, Paisley, East Kilbride have 1,161 active Airbnb and VRBO listings. This represents a 20% decrease from the previous year.
The average Airbnb or VRBO in Glasgow generates £29K per year. High-performing properties earn £55K/year, while low-performing properties earn £8K/year. The substantial revenue spread suggests that market performance is heavily bifurcated, reflecting a significant divergence in asset appeal even as overall supply contracts.
Airbnb and VRBO can be profitable in Glasgow. Average annual revenue is £29K with 46% occupancy. High-performing properties earn up to £55K/year. The gap between average and high-tier earnings highlights how top-tier operators capitalize on the tightening supply environment to capture a larger share of consistent demand.
The average occupancy rate for Airbnbs and VRBOs in Glasgow is 46%. This occupancy level, combined with an average nightly rate of £169, results in a RevPAR (revenue per available room) of £53 per day.
4+ bedroom properties demonstrate the strongest performance in Glasgow, with annual revenue of £65K. These properties balance operating costs and rental demand most effectively in the Glasgow market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Glasgow area. Glasgow: Moderate. Licensing mandatory since 2022 under Scotland's national scheme. Planning permission required for entire properties in some areas. Growing enforcement with council monitoring platforms. Paisley: Moderate. Same Scotland-wide licensing applies (part of Renfrewshire). Registration required, planning permission for change of use. Moderate enforcement emerging. East Kilbride: Moderate. Scotland's licensing scheme mandatory. South Lanarkshire Council requires permits. Enforcement developing but less active than Glasgow currently. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Glasgow Airbnb and VRBO market is currently showing balanced with strong demand conditions. Supply has declined 20% year-over-year, while RevPAR has increased 8%. This indicates healthy demand growth outpacing supply. This structural contraction creates a more favorable environment for remaining hosts to sustain pricing power.
Launch around May, 2-3 months before peak fall season (August peaks). This pre-peak timing lets you build reviews when competition is -3% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.
The most common amenities in Glasgow listings include: Kitchen (94%), Washing Machine (93%), Tv (91%), Heating (80%), Parking (49%). Amenities that boost revenue the most include Washing Machine, Pets Allowed, Parking, with Washing Machine properties earning approximately 30% more (£39K/year vs £30K/year).
Monthly estimated revenue per listing in Glasgow over the last 12 months: May: £2K, June: £2K, July: £2K, August: £2K, September: £2K, October: £2K, November: £2K, December: £2K, January: £1K, February: £1K, March: £2K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Glasgow is £169, up 23% year-over-year. By property size: 1-bedroom properties average £117/night, 2-bedroom properties average £171/night, 3-bedroom properties average £215/night, 4+ bedroom properties average £485/night. Rates peak in August and are lowest in January.
Guests in Glasgow book an average of 37 days in advance, down 21% from last year. By property size: 1-bedroom: 33 days, 2-bedroom: 38 days, 3-bedroom: 44 days, 4+ bedroom: 42 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Glasgow Airbnb and VRBO market has seen the following changes: supply declined 20%, revenue per listing increased 8%, occupancy rose 4%, average nightly rates increased 23%, and lead time decreased 21%. These metrics point to a market where shorter booking windows and higher rates are driving profitability despite lower inventory.
In Glasgow, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 20% higher occupancy than weekdays.