Glasgow
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Overview
Annual Rev
£31.4k
12 mo avg
↑19%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
£160
12 mo avg
↑27%
from prior 12 mo
Lead time
39 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
£59
12 mo avg
↑1%
from prior 12 mo
Methodology note: Figures reflect Glasgow market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£40,597 | — | — |
| Washing Machine | 🔒 8•• (••%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 1• (•%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +£1••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Barbecue | 🔒 2• (•%) | 🔒 +£9•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| TV | 🔒 8•• (••%) | 🔒 +£9• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.4 nights)
1 bedroom (4.3 nights)
3 bedrooms (4.3 nights)
4+ bedrooms (3.8 nights)
Cleaning fee by bedroom
4+ bedrooms (£144)
3 bedrooms (£99)
2 bedrooms (£72)
1 bedroom (£52)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Over the 12 months ending August 2026, the Glasgow market averaged 1,190 active Airbnb and VRBO listings, down 10% from a year earlier and down 34% over two years.
An average Glasgow listing earns £34K/year. High-performing listings earn £61K, while low-performing listings earn £11K.
Average occupancy in Glasgow is 46%, producing RevPAR of £68 per available night.
4+ bedroom listings generate the highest average annual revenue in Glasgow, at £76K.
Rules vary across Glasgow. Glasgow: Moderate. Licensing mandatory since 2022 under Scottish STR scheme. Planning permission required for entire properties. Active enforcement beginning, but many unlicensed hosts still operate. Paisley: Moderate. Same Scottish licensing scheme applies. Renfrewshire Council requires license and planning consent. Enforcement developing, compliance mixed. East Kilbride: Moderate. Scottish STR licensing required through South Lanarkshire Council. Planning permission needed for whole properties. Enforcement ramping up, some non-compliance persists. Verify requirements for the property's jurisdiction.
The Glasgow Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 10% year-over-year, while RevPAR has increased 49%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are TV (98%), Internet (96%), Heating (95%). The strongest positive revenue associations are Washing Machine (+32%), Heating (+17%), Internet (+17%).
Average daily rate in Glasgow is £190, up 33% year-over-year. Rates peak in July and are lowest in January.
Guests in Glasgow book an average of 38 days in advance, down 8% from last year. Booking windows range from 35 days for 1-bedroom listings to 41 days for 3-bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 20% higher than weekday occupancy.