Exeter
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Overview
Annual Rev
£27k
12 mo avg
↑15%
from prior 12 mo
Occupancy rate
50%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
£132
12 mo avg
↑21%
from prior 12 mo
Lead time
33 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
£48
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Exeter market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£18,394 | — | — |
| Hot Tub | 🔒 3• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Gym | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 1•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 2•• (••%) | 🔒 +£5••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Barbecue | 🔒 4• (••%) | 🔒 +£3••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.9 nights)
2 bedrooms (4.6 nights)
1 bedroom (4.3 nights)
4+ bedrooms (4.3 nights)
Cleaning fee by bedroom
4+ bedrooms (£145)
3 bedrooms (£105)
2 bedrooms (£66)
1 bedroom (£46)
Professional host share
Professionally managed (58%)
Independent hosts (42%)
Over the 12 months ending August 2026, the Exeter market averaged 403 active Airbnb and VRBO listings, down 10% from a year earlier and down 6% over two years.
An average Exeter listing earns £26K/year. High-performing listings earn £46K, while low-performing listings earn £9K.
Average occupancy in Exeter is 45%, producing RevPAR of £48 per available night.
4+ bedroom listings generate the highest average annual revenue in Exeter, at £48K.
Rules vary across Exeter. I need to clarify which Exeter you're asking about, as there are multiple cities with this name: 1. Exeter, England (Devon) - Most prominent 2. Exeter, New Hampshire, USA 3. Exeter, California, USA Could you please specify which Exeter you need information about? Each has different short-term rental regulations. If you meant Exeter, England: Moderate. Planning permission required for primary residences used as STRs over 90 days/year. No registration system yet. Light enforcement in practice, many hosts operate without permission. Verify requirements for the property's jurisdiction.
The Exeter Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 10% year-over-year, while RevPAR has increased 25%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (96%), Kitchen (95%), Internet (94%). The strongest positive revenue associations are Hot Tub (+55%), Pets Allowed (+28%), Washing Machine (+18%).
Average daily rate in Exeter is £147, up 25% year-over-year. Rates peak in July and are lowest in March.
Guests in Exeter book an average of 32 days in advance, down 9% from last year. Booking windows range from 31 days for 1-bedroom listings to 36 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 14% higher than weekday occupancy.