East Sussex
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Overview
Annual Rev
£28.9k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
£164
12 mo avg
↑21%
from prior 12 mo
Lead time
36 days
12 mo avg
↓8 days
from prior 12 mo
Revpar
£53
12 mo avg
↓8%
from prior 12 mo
Methodology note: Figures reflect East Sussex market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Barbecue | — | +£23,454 | — | — |
| Bicycles | 🔒 6 (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £3•••• |
| Washing Machine | 🔒 6•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Lake Access | 🔒 3• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Pool | 🔒 5• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Hot Tub | 🔒 7• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 5• (•%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Air conditioning | 🔒 5• (•%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Gym | 🔒 7• (•%) | 🔒 +£4••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Heating | 🔒 7•• (••%) | 🔒 +£3••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.7 nights)
3 bedrooms (4.6 nights)
4+ bedrooms (4.2 nights)
1 bedroom (4.2 nights)
Cleaning fee by bedroom
4+ bedrooms (£155)
3 bedrooms (£73)
2 bedrooms (£59)
1 bedroom (£38)
Professional host share
Professionally managed (72%)
Independent hosts (28%)
Over the 12 months ending August 2026, the East Sussex market averaged 1,290 active Airbnb and VRBO listings, down 6% from a year earlier.
An average East Sussex listing earns £26K/year. High-performing listings earn £57K, while low-performing listings earn £10K.
Average occupancy in East Sussex is 37%, producing RevPAR of £49 per available night.
4+ bedroom listings generate the highest average annual revenue in East Sussex, at £64K.
Rules vary across East Sussex. Brighton: Moderate. Planning permission required for STRs over 90 days/year. Owner-occupancy not required. No formal caps but council scrutinizes applications. Moderate enforcement with some prosecution of unlicensed operators. Eastbourne: Lenient. No specific STR regulations beyond standard planning rules. Article 4 direction in some areas requires permission for dwelling-to-holiday let conversion. Light enforcement, many operate without permission. Hastings: Moderate. Article 4 direction requires planning permission for STR conversions. No day caps or owner-occupancy rules. Moderate enforcement through planning complaints. Verify requirements for the property's jurisdiction.
The East Sussex Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 6% year-over-year, while RevPAR has increased 11%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are Heating (95%), Internet (92%), Kitchen (91%). The strongest positive revenue associations are Bbq (+47%), Washing Machine (+46%), Hot Tub (+40%).
Average daily rate in East Sussex is £180, up 18% year-over-year. Rates peak in August and are lowest in September.
Guests in East Sussex book an average of 37 days in advance, down 10% from last year. Booking windows range from 34 days for 1-bedroom listings to 44 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Monday. Weekend occupancy is 33% higher than weekday occupancy.