Cumbria Coast
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Overview
Annual Rev
£31k
12 mo avg
↓14%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓9%
from prior 12 mo
Avg daily rate
£143
12 mo avg
↑1%
from prior 12 mo
Lead time
38 days
12 mo avg
↓9 days
from prior 12 mo
Revpar
£59
12 mo avg
↓22%
from prior 12 mo
Methodology note: Figures reflect Cumbria Coast market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Hot Tub | — | +£24,684 | — | — |
| Heating | 🔒 4•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| EV Charger | 🔒 3• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Pets Allowed | 🔒 4•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 5•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 9• (••%) | 🔒 +£9•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Sauna | 🔒 6 (•%) | 🔒 +£5• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.8 nights)
1 bedroom (4.0 nights)
3 bedrooms (4.0 nights)
4+ bedrooms (3.6 nights)
Cleaning fee by bedroom
4+ bedrooms (£168)
3 bedrooms (£84)
2 bedrooms (£56)
1 bedroom (£43)
Professional host share
Professionally managed (78%)
Independent hosts (22%)
Over the 12 months ending August 2026, the Cumbria Coast market averaged 755 active Airbnb and VRBO listings, up 2% from a year earlier and up 7% over two years.
An average Cumbria Coast listing earns £23K/year. High-performing listings earn £52K, while low-performing listings earn £13K.
Average occupancy in Cumbria Coast is 39%, producing RevPAR of £46 per available night.
4+ bedroom listings generate the highest average annual revenue in Cumbria Coast, at £46K.
Rules vary across Cumbria Coast. Whitehaven: Lenient. No specific STR regulations or licensing required. Planning permission needed only for material change of use. Minimal enforcement, hosts operate freely. Workington: Lenient. No dedicated STR rules or permits. Falls under general planning laws. Light enforcement, market operates openly. Maryport: Lenient. No STR-specific regulations or registration. Standard planning rules apply. Minimal oversight, hosts self-regulate. Keswick: Moderate. No formal permits but Article 4 Direction restricts new STRs in conservation areas. Growing enforcement pressure due to housing concerns. Verify requirements for the property's jurisdiction.
The Cumbria Coast Airbnb and VRBO market appears broadly balanced. Supply has grown 2% year-over-year, while RevPAR has decreased 10%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and November.
The most common amenities are TV (96%), Heating (95%), Internet (92%). The strongest positive revenue associations are Hot Tub (+92%), Heating (+50%), Pets Allowed (+29%).
Average daily rate in Cumbria Coast is £140, down 8% year-over-year. Rates peak in August and are lowest in November.
Guests in Cumbria Coast book an average of 37 days in advance, down 9% from last year. Booking windows range from 35 days for 1-bedroom listings to 42 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 18% higher than weekday occupancy.