Cumbria Coast
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Overview
Annual Rev
£27k
12 mo avg
↓17%
from prior 12 mo
Occupancy rate
🔒 5•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 £1••
12 mo avg
••.•%
from prior 12 mo
Lead time
37 days
12 mo avg
↓12 days
from prior 12 mo
Revpar
£57
12 mo avg
↓29%
from prior 12 mo
Methodology note: Figures reflect Cumbria Coast market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Heating | 471 (73%) | +£26,081 (+93%) | £54,258 | £28,177 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (4.3 nights)
3 bedrooms (4.1 nights)
1 bedroom (3.9 nights)
4+ bedrooms (3.6 nights)
Studio (2.9 nights)
Cleaning fee by bedroom
4+ bedrooms (£135)
3 bedrooms (£83)
2 bedrooms (£57)
1 bedroom (£43)
Studio (£29)
Professional host share
Professionally managed (77%)
Independent hosts (23%)
As of May 2026, Whitehaven, Workington, Maryport, Keswick have 713 active Airbnb and VRBO listings. This represents a 8% decrease from the previous year.
The average Airbnb or VRBO in Cumbria Coast generates £22K per year. High-performing properties earn £66K/year, while low-performing properties earn £12K/year. This significant revenue spread, coupled with a 28% decline in earnings despite contracting supply, suggests that top-tier assets are capturing a disproportionate share of a shrinking total market pool.
Airbnb and VRBO can be profitable in Cumbria Coast. Average annual revenue is £22K with 40% occupancy. High-performing properties earn up to £66K/year. The delta between average and peak earnings highlights that profitability is highly polarized, as the current market contraction forces a bifurcation between resilient top performers and underperforming inventory.
The average occupancy rate for Airbnbs and VRBOs in Cumbria Coast is 40%. This occupancy level, combined with an average nightly rate of £140, results in a RevPAR (revenue per available room) of £41 per day.
4+ bedroom properties demonstrate the strongest performance in Cumbria Coast, with annual revenue of £49K. These properties balance operating costs and rental demand most effectively in the Cumbria Coast market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Cumbria Coast area. Whitehaven: Lenient. No specific STR regulations, general planning permission may apply. Minimal enforcement, hosts operate freely. Workington: Lenient. No dedicated STR rules, standard business rates apply. Light enforcement, limited monitoring. Maryport: Lenient. No specific STR licensing, planning rules for material change of use. Minimal enforcement activity. Keswick: Moderate. Planning permission needed for whole-property lets, concerns over housing stock. Growing enforcement pressure due to tourism impact. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Cumbria Coast Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 8% year-over-year, while RevPAR has decreased 29%. This indicates balanced supply-demand dynamics. The sharp RevPAR drop relative to supply suggests that demand is softening faster than hosts are exiting the market, pointing toward ongoing margin pressure.
Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -53% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.
The most common amenities in Cumbria Coast listings include: Tv (93%), Kitchen (77%), Washing Machine (75%), Heating (71%), Pets Allowed (64%). Amenities that boost revenue the most include Heating, Washing Machine, Hot Tub, with Heating properties earning approximately 117% more (£62K/year vs £28K/year).
Monthly estimated revenue per listing in Cumbria Coast over the last 12 months: May: £1K, June: £1K, July: £2K, August: £2K, September: £1K, October: £1K, November: £782, December: £1K, January: £805, February: £842, March: £1K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Cumbria Coast is £140, down 9% year-over-year. By property size: 1-bedroom properties average £98/night, 2-bedroom properties average £114/night, 3-bedroom properties average £157/night, 4+ bedroom properties average £379/night. Rates peak in June and are lowest in November.
Guests in Cumbria Coast book an average of 36 days in advance, down 22% from last year. By property size: 1-bedroom: 35 days, 2-bedroom: 35 days, 3-bedroom: 38 days, 4+ bedroom: 40 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Cumbria Coast Airbnb and VRBO market has seen the following changes: supply declined 8%, revenue per listing decreased 29%, occupancy fell 7%, average nightly rates decreased 9%, and lead time decreased 22%. These indicators reflect a market adjusting to lower consumer urgency, where reduced lead times suggest guests are booking closer to stay dates.
In Cumbria Coast, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 16% higher occupancy than weekdays.