Chippenham
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Overview
Annual Rev
£30.8k
12 mo avg
↑6%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 £1••
12 mo avg
••.•%
from prior 12 mo
Lead time
35 days
12 mo avg
↓10 days
from prior 12 mo
Revpar
£62
12 mo avg
↓13%
from prior 12 mo
Methodology note: Figures reflect Chippenham market data as of June 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | 17 (3%) | +£70,009 (+171%) | £111,020 | £41,011 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (4.6 nights)
2 bedrooms (4.0 nights)
1 bedroom (3.8 nights)
4+ bedrooms (3.7 nights)
Studio (3.0 nights)
Cleaning fee by bedroom
4+ bedrooms (£179)
3 bedrooms (£83)
2 bedrooms (£55)
Studio (£55)
1 bedroom (£38)
Professional host share
Professionally managed (67%)
Independent hosts (33%)
As of June 2026, Bath, Bristol, Chippenham have 594 active Airbnb and VRBO listings. This represents a 15% decrease from the previous year.
The average Airbnb or VRBO in Chippenham generates £29K per year. High-performing properties earn £65K/year, while low-performing properties earn £11K/year. The stark disparity between top and bottom performers suggests that revenue is heavily concentrated in a select group of assets rather than distributed evenly across the local inventory.
Airbnb and VRBO can be profitable in Chippenham. Average annual revenue is £29K with 42% occupancy. High-performing properties earn up to £65K/year. A 42% occupancy rate alongside significant revenue variance indicates that market performance is highly sensitive to listing-specific factors rather than broad regional demand.
The average occupancy rate for Airbnbs and VRBOs in Chippenham is 42%. This occupancy level, combined with an average nightly rate of £183, results in a RevPAR (revenue per available room) of £53 per day.
4+ bedroom properties demonstrate the strongest performance in Chippenham, with annual revenue of £72K. These properties balance operating costs and rental demand most effectively in the Chippenham market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Chippenham area. Bath: Moderate. Planning permission required for entire properties, 90-day annual limit for primary residences. Council monitors but enforcement inconsistent. Bristol: Moderate. Planning permission needed for commercial short-term lets. 90-day rule for main homes. Some enforcement activity but many operate without approval. Chippenham: Lenient. Falls under Wiltshire Council, minimal specific STR regulations. Planning permission theoretically required for change of use. Light enforcement, limited monitoring. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Chippenham Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 15% year-over-year, while RevPAR has decreased 20%. This indicates balanced supply-demand dynamics. The simultaneous contraction in both supply and revenue suggests that the market is recalibrating as weaker listings exit while overall demand softens.
Launch around January, 2-3 months before peak fall season (April peaks). This pre-peak timing lets you build reviews when competition is 10% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (November-January) when gaining traction is harder.
The most common amenities in Chippenham listings include: Kitchen (91%), Tv (90%), Heating (80%), Washing Machine (67%), Private Yard (59%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Pets Allowed, with Hot Tub properties earning approximately 103% more (£84K/year vs £42K/year).
Monthly estimated revenue per listing in Chippenham over the last 12 months: May: £2K, June: £2K, July: £2K, August: £2K, September: £2K, October: £2K, November: £1K, December: £2K, January: £1K, February: £1K, March: £2K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Chippenham is £183, up 4% year-over-year. By property size: 1-bedroom properties average £112/night, 2-bedroom properties average £165/night, 3-bedroom properties average £222/night, 4+ bedroom properties average £556/night. Rates peak in December and are lowest in May.
Guests in Chippenham book an average of 36 days in advance, down 22% from last year. By property size: 1-bedroom: 34 days, 2-bedroom: 37 days, 3-bedroom: 38 days, 4+ bedroom: 47 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Chippenham Airbnb and VRBO market has seen the following changes: supply declined 15%, revenue per listing decreased 20%, occupancy fell 8%, average nightly rates increased 4%, and lead time decreased 22%. These shifts reflect a faster-paced, more reactive market environment where booking windows are shortening despite rising price points.
In Chippenham, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 32% higher occupancy than weekdays.