Chester
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Overview
Annual Rev
£26.7k
12 mo avg
↓5%
from prior 12 mo
Occupancy rate
🔒 4•%
12 mo avg
••.•%
from prior 12 mo
Avg daily rate
🔒 £1••
12 mo avg
••.•%
from prior 12 mo
Lead time
34 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
£52
12 mo avg
↓21%
from prior 12 mo
Methodology note: Figures reflect Chester market data as of May 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Gym | 5 (1%) | +£28,442 (+79%) | £64,382 | £35,939 |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
| 🔒 Amenity | 🔒 5• (••%) | 🔒 +$5••• (+••%) | 🔒 $7•••• | 🔒 $7•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (5.5 nights)
3 bedrooms (5.4 nights)
1 bedroom (5.2 nights)
4+ bedrooms (4.5 nights)
Studio (4.4 nights)
Cleaning fee by bedroom
4+ bedrooms (£92)
3 bedrooms (£74)
2 bedrooms (£62)
1 bedroom (£45)
Studio (£31)
Professional host share
Professionally managed (74%)
Independent hosts (26%)
As of May 2026, Chester, Liverpool, Manchester have 1,159 active Airbnb and VRBO listings. This represents a 3% decrease from the previous year.
The average Airbnb or VRBO in Chester generates £27K per year. High-performing properties earn £52K/year, while low-performing properties earn £8K/year. This significant spread suggests that revenue potential is heavily concentrated in a subset of listings, indicating a market where standard offerings struggle to capture value compared to top-tier performers.
Airbnb and VRBO can be profitable in Chester. Average annual revenue is £27K with 44% occupancy. High-performing properties earn up to £52K/year. The notable gap between averages and high earners reflects a market where occupancy levels remain moderate, likely favoring properties that can command higher nightly rates to offset limited utilization.
The average occupancy rate for Airbnbs and VRBOs in Chester is 44%. This occupancy level, combined with an average nightly rate of £157, results in a RevPAR (revenue per available room) of £49 per day.
4+ bedroom properties demonstrate the strongest performance in Chester, with annual revenue of £56K. These properties balance operating costs and rental demand most effectively in the Chester market. Property performance varies significantly by location, amenities, and management quality.
Short-term rental regulations vary by jurisdiction in the Chester area. Chester: Moderate. Planning permission required for most STRs, especially whole-home lets. Council reviews case-by-case. Moderate enforcement with some compliance checks. Liverpool: Moderate. Planning permission needed for whole properties, licensing for HMOs. Growing enforcement focus, particularly in city center areas. Manchester: Moderate. Planning permission required for commercial STR use. Article 4 directions in some areas. Enforcement increasing with resident complaints driving action. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.
The Chester Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 3% year-over-year, while RevPAR has decreased 13%. This indicates balanced supply-demand dynamics. Despite the contraction in supply, the sharper drop in revenue metrics suggests that demand softening is currently outpacing the reduction in available inventory.
Launch around May, 2-3 months before peak fall season (August peaks). This pre-peak timing lets you build reviews when competition is -21% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.
The most common amenities in Chester listings include: Tv (93%), Kitchen (87%), Washing Machine (73%), Heating (71%), Private Yard (38%). Amenities that boost revenue the most include Hot Tub, Bbq, Washing Machine, with Hot Tub properties earning approximately 80% more (£64K/year vs £36K/year).
Monthly estimated revenue per listing in Chester over the last 12 months: May: £2K, June: £1K, July: £2K, August: £2K, September: £1K, October: £2K, November: £1K, December: £2K, January: £1K, February: £1K, March: £1K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.
The overall average nightly rate in Chester is £157, up 10% year-over-year. By property size: 1-bedroom properties average £106/night, 2-bedroom properties average £142/night, 3-bedroom properties average £180/night, 4+ bedroom properties average £332/night. Rates peak in August and are lowest in January.
Guests in Chester book an average of 34 days in advance, down 12% from last year. By property size: 1-bedroom: 29 days, 2-bedroom: 33 days, 3-bedroom: 38 days, 4+ bedroom: 48 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.
Over the past year, the Chester Airbnb and VRBO market has seen the following changes: supply declined 3%, revenue per listing decreased 13%, occupancy fell 6%, average nightly rates increased 10%, and lead time decreased 12%. These metrics signal a shift toward shorter booking windows and price sensitivity, as higher rates fail to compensate for declining occupancy.
In Chester, Saturday sees the highest booking demand while Sunday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 17% higher occupancy than weekdays.