Cheltenham
Unlock the data for all Markets
Overview
Annual Rev
£41.2k
12 mo avg
↓5%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
£197
12 mo avg
↑9%
from prior 12 mo
Lead time
41 days
12 mo avg
↓6 days
from prior 12 mo
Revpar
£80
12 mo avg
↓13%
from prior 12 mo
Methodology note: Figures reflect Cheltenham market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£64,347 | — | — |
| Pool | 🔒 1• (•%) | 🔒 +£3•••• (+••%) | 🔒 £8•••• | 🔒 £4•••• |
| Hot Tub | 🔒 8• (•%) | 🔒 +£2•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Gym | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 6•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| EV Charger | 🔒 8• (•%) | 🔒 +£4••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Lake Access | 🔒 1• (•%) | 🔒 +£2••• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| Bicycles | 🔒 5 (•%) | 🔒 +£9•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
| TV | 🔒 1••• (••%) | 🔒 +£7•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (3.9 nights)
2 bedrooms (3.8 nights)
1 bedroom (3.8 nights)
3 bedrooms (3.4 nights)
Cleaning fee by bedroom
4+ bedrooms (£137)
3 bedrooms (£107)
2 bedrooms (£72)
1 bedroom (£45)
Professional host share
Professionally managed (79%)
Independent hosts (21%)
Over the 12 months ending August 2026, the Cheltenham market averaged 1,845 active Airbnb and VRBO listings, down 1% from a year earlier and up 6% over two years.
An average Cheltenham listing earns £36K/year. High-performing listings earn £79K, while low-performing listings earn £14K.
Average occupancy in Cheltenham is 39%, producing RevPAR of £73 per available night.
4+ bedroom listings generate the highest average annual revenue in Cheltenham, at £56K.
Rules vary across Cheltenham. Cheltenham: Lenient. Planning permission needed for entire properties over 90 days, but minimal enforcement. Many hosts operate without permission. Gloucester: Lenient. Planning permission required for change of use, but enforcement is rare. Hosts commonly operate without approval. Oxford: Moderate. Planning permission needed for frequent short-term lets. Some enforcement in city center, but inconsistent overall. Bath: Moderate. Planning permission required for entire properties let over 90 days. Periodic enforcement following neighbor complaints. Verify requirements for the property's jurisdiction.
The Cheltenham Airbnb and VRBO market appears broadly balanced. Supply has declined 1% year-over-year, while RevPAR has decreased 3%, showing no clear supply-demand imbalance.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (97%), TV (94%), Internet (93%). The strongest positive revenue associations are Washing Machine (+36%), Bbq (+30%), Pets Allowed (+27%).
Average daily rate in Cheltenham is £220, up 0% year-over-year. Rates peak in August and are lowest in January.
Guests in Cheltenham book an average of 42 days in advance, down 5% from last year. Booking windows range from 38 days for 1-bedroom listings to 51 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 35% higher than weekday occupancy.