Cheltenham
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Annual revenue (actual)
£41.7k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
49%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
£201
12 mo avg
↑12%
from prior 12 mo
Lead time
43 days
12 mo avg
↑0 days
from prior 12 mo
Revpar
£86
12 mo avg
↑4%
from prior 12 mo
Methodology note: Figures reflect Cheltenham market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
Shows how specific amenities impact revenue. Beware false correlation i.e. more expensive properties tend to have pools or views.
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£53,557 | — | — |
| Pool | 🔒 1• (•%) | 🔒 +£3•••• (+••%) | 🔒 £8•••• | 🔒 £4•••• |
| Hot Tub | 🔒 6• (•%) | 🔒 +£1•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Gym | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Washing Machine | 🔒 1••• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Barbecue | 🔒 4•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Pets Allowed | 🔒 6•• (••%) | 🔒 +£9••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| EV Charger | 🔒 1•• (•%) | 🔒 +£8••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Heating | 🔒 1••• (••%) | 🔒 +£5••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| TV | 🔒 1••• (••%) | 🔒 +£2•• (+•%) | 🔒 £4•••• | 🔒 £4•••• |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (3.9 nights)
2 bedrooms (3.8 nights)
4+ bedrooms (3.7 nights)
Studio (3.6 nights)
3 bedrooms (3.4 nights)
Cleaning fee by bedroom
4+ bedrooms (£144)
3 bedrooms (£110)
2 bedrooms (£73)
1 bedroom (£44)
Studio (£26)
Professional host share
Independent hosts (50%)
Professionally managed (50%)
Over the 12 months ending September 2026, the Cheltenham market averaged 1,875 active Airbnb and VRBO listings, up 2% from a year earlier and up 7% over two years.
An average Cheltenham listing earns £36K/year. High-performing listings earn £80K, while low-performing listings earn £13K.
Average occupancy in Cheltenham is 39%, producing RevPAR of £76 per available night.
4+ bedroom listings generate the highest average annual revenue in Cheltenham, at £55K.
Rules vary across Cheltenham. Cheltenham: Lenient. Planning permission needed for primary residence change; rarely enforced. Many hosts operate without issues. Gloucester: Lenient. No specific STR regulations. Standard planning rules apply. Minimal enforcement. Oxford: Moderate. Planning permission required for entire-home rentals over 90 days. Some enforcement but many operate regardless. Bath: Moderate. Planning permission needed for commercial STR use (90+ days). Growing enforcement with complaints driving action. Verify requirements for the property's jurisdiction.
The Cheltenham Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 2% year-over-year, while RevPAR has increased 10%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (98%), TV (94%), Internet (89%). The strongest positive revenue associations are Washing Machine (+41%), Bbq (+29%), Pets Allowed (+23%).
Average daily rate in Cheltenham is £223, up 7% year-over-year. Rates peak in August and are lowest in January.
Guests in Cheltenham book an average of 43 days in advance, up 2% from last year. Booking windows range from 39 days for 1-bedroom listings to 52 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 35% higher than weekday occupancy.
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