Canterbury
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Overview
Annual Rev
£27.2k
12 mo avg
↓3%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓8%
from prior 12 mo
Avg daily rate
£157
12 mo avg
↑15%
from prior 12 mo
Lead time
38 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
£51
12 mo avg
↓17%
from prior 12 mo
Methodology note: Figures reflect Canterbury market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Sauna | — | +£32,953 | — | — |
| Barbecue | 🔒 1•• (••%) | 🔒 +£2•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Hot Tub | 🔒 2• (•%) | 🔒 +£1•••• (+••%) | 🔒 £6•••• | 🔒 £4•••• |
| Heating | 🔒 5•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| TV | 🔒 6•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £2•••• |
| Lake Access | 🔒 1• (•%) | 🔒 +£8••• (+••%) | 🔒 £5•••• | 🔒 £4•••• |
| Pets Allowed | 🔒 2•• (••%) | 🔒 +£7••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Gym | 🔒 1• (•%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £4•••• |
| Washing Machine | 🔒 5•• (••%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (5.4 nights)
2 bedrooms (5.2 nights)
3 bedrooms (3.9 nights)
1 bedroom (3.9 nights)
Cleaning fee by bedroom
4+ bedrooms (£146)
3 bedrooms (£86)
2 bedrooms (£72)
1 bedroom (£38)
Professional host share
Professionally managed (64%)
Independent hosts (36%)
Over the 12 months ending August 2026, the Canterbury market averaged 902 active Airbnb and VRBO listings, down 8% from a year earlier and down 7% over two years.
An average Canterbury listing earns £26K/year. High-performing listings earn £51K, while low-performing listings earn £9K.
Average occupancy in Canterbury is 36%, producing RevPAR of £51 per available night.
4+ bedroom listings generate the highest average annual revenue in Canterbury, at £42K.
Rules vary across Canterbury. Canterbury: Moderate. Planning permission required for change of use if primary residence becomes STR. Some enforcement through planning complaints. Council monitors but not aggressively. Whitstable: Moderate. Same Canterbury City Council rules apply. Planning permission needed for material change of use. Enforcement complaint-driven, not proactive. Herne Bay: Moderate. Under Canterbury City Council jurisdiction. Planning rules apply for change of use. Light enforcement, mainly reactive to neighbor complaints. Verify requirements for the property's jurisdiction.
The Canterbury Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 8% year-over-year, while RevPAR has increased 12%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are Heating (95%), TV (93%), Internet (93%). The strongest positive revenue associations are Washing Machine (+47%), TV (+42%), Bbq (+41%).
Average daily rate in Canterbury is £174, up 16% year-over-year. Rates peak in August and are lowest in February.
Guests in Canterbury book an average of 37 days in advance, down 6% from last year. Booking windows range from 35 days for 1-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 45% higher than weekday occupancy.