Brighton

As of May 2026, Brighton, Worthing, Eastbourne have 2,942 active Airbnb and VRBO listings. This represents a 16% decrease from the previous year.

The average Airbnb or VRBO in Brighton generates £25K per year. High-performing properties earn £55K/year, while low-performing properties earn £10K/year. The significant revenue gap suggests that market success is heavily bifurcated, with top-tier assets capturing a disproportionate share of demand despite a broader 13% contraction in revenue.

Airbnb and VRBO can be profitable in Brighton. Average annual revenue is £25K with 39% occupancy. High-performing properties earn up to £55K/year. The 39% occupancy rate alongside the performance spread highlights that while the market is consolidating, high-earners maintain resilience even as total supply tightens by 16%.

The average occupancy rate for Airbnbs and VRBOs in Brighton is 39%. This occupancy level, combined with an average nightly rate of £175, results in a RevPAR (revenue per available room) of £46 per day.

4+ bedroom properties demonstrate the strongest performance in Brighton, with annual revenue of £55K. These properties balance operating costs and rental demand most effectively in the Brighton market. Property performance varies significantly by location, amenities, and management quality.

Short-term rental regulations vary by jurisdiction in the Brighton area. Brighton: Moderate. Planning permission required for change of use if rented >90 days/year. Article 4 directions in some areas restrict conversions. Enforcement increasing with complaints. Worthing: Moderate. Planning permission needed for material change of use. Council monitoring growth, some enforcement action taken against unauthorized conversions. Eastbourne: Lenient. Planning permission required for change of use but limited active enforcement. Growing STR market with minimal regulatory intervention currently. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Brighton Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 16% year-over-year, while RevPAR has decreased 13%. This indicates balanced supply-demand dynamics. The synchronized decline in both supply and revenue reflects a market adjustment where capacity is exiting at a rate commensurate with falling demand.

Launch around May, 2-3 months before peak summer season (August peaks). This pre-peak timing lets you build reviews when competition is -38% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (February-January) when gaining traction is harder.

The most common amenities in Brighton listings include: Kitchen (93%), Tv (91%), Heating (80%), Washing Machine (75%), Parking (43%). Amenities that boost revenue the most include Bbq, Washing Machine, Gym, with Bbq properties earning approximately 58% more (£57K/year vs £36K/year).

Monthly estimated revenue per listing in Brighton over the last 12 months: May: £2K, June: £1K, July: £2K, August: £2K, September: £1K, October: £1K, November: £987, December: £1K, January: £764, February: £928, March: £1K, April: £2K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Brighton is £175, up 14% year-over-year. By property size: 1-bedroom properties average £112/night, 2-bedroom properties average £177/night, 3-bedroom properties average £262/night, 4+ bedroom properties average £451/night. Rates peak in August and are lowest in January.

Guests in Brighton book an average of 34 days in advance, down 23% from last year. By property size: 1-bedroom: 31 days, 2-bedroom: 35 days, 3-bedroom: 37 days, 4+ bedroom: 43 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Brighton Airbnb and VRBO market has seen the following changes: supply declined 16%, revenue per listing decreased 13%, occupancy fell 8%, average nightly rates increased 14%, and lead time decreased 23%. These trends illustrate a shift toward shorter booking windows and higher pricing, suggesting hosts are struggling to maintain volume as demand cools.

In Brighton, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 37% higher occupancy than weekdays.