Braintree, GB
Part of the Essex market area
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Overview
Annual Rev
£25k
12 mo avg
↑12%
from prior 12 mo
Occupancy rate
44%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
£153
12 mo avg
↑21%
from prior 12 mo
Lead time
29 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
£48
12 mo avg
↑7%
from prior 12 mo
Methodology note: Figures reflect Essex market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Supply
Revenue boost by amenity
| Amenity | Listings With | Revenue Boost | Revenue With | Revenue Without |
|---|---|---|---|---|
| Pool | — | +£49,614 | — | — |
| Hot Tub | 🔒 6• (•%) | 🔒 +£2•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Bicycles | 🔒 2• (•%) | 🔒 +£1•••• (+••%) | 🔒 £5•••• | 🔒 £3•••• |
| Barbecue | 🔒 2•• (••%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Sauna | 🔒 1• (•%) | 🔒 +£1•••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| EV Charger | 🔒 6• (•%) | 🔒 +£9••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Pets Allowed | 🔒 3•• (••%) | 🔒 +£8••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Washing Machine | 🔒 7•• (••%) | 🔒 +£6••• (+••%) | 🔒 £3•••• | 🔒 £2•••• |
| Gym | 🔒 3• (•%) | 🔒 +£6••• (+••%) | 🔒 £4•••• | 🔒 £3•••• |
| Lake Access | 🔒 3• (•%) | 🔒 +£4••• (+••%) | 🔒 £3•••• | 🔒 £3•••• |
| Air conditioning | 🔒 7• (•%) | 🔒 +£2••• (+•%) | 🔒 £3•••• | 🔒 £3•••• |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (5.6 nights)
4+ bedrooms (5.2 nights)
1 bedroom (5.2 nights)
2 bedrooms (5.0 nights)
Studio (4.9 nights)
Cleaning fee by bedroom
4+ bedrooms (£168)
3 bedrooms (£82)
2 bedrooms (£69)
1 bedroom (£40)
Studio (£29)
Professional host share
Professionally managed (68%)
Independent hosts (32%)
Over the 12 months ending August 2026, the Essex market averaged 1,552 active Airbnb and VRBO listings, down 7% from a year earlier and up 11% over two years.
An average Essex listing earns £23K/year. High-performing listings earn £53K, while low-performing listings earn £8K.
Average occupancy in Essex is 36%, producing RevPAR of £44 per available night.
4+ bedroom listings generate the highest average annual revenue in Essex, at £49K.
Rules vary across Essex. Colchester: Lenient. No specific STR licensing required, planning permission needed for change of use if entire property let frequently. Light enforcement, hosts operate freely. Chelmsford: Lenient. No STR-specific regulations, standard planning rules apply for material change of use. Minimal enforcement, active STR market. Southend-on-Sea: Lenient. No dedicated STR licensing scheme, planning permission for change of use theoretically required. Limited enforcement, hosts operate without restrictions. Verify requirements for the property's jurisdiction.
The Essex Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 7% year-over-year, while RevPAR has increased 6%, suggesting demand is outpacing available supply.
RevPAR is highest in August and July; it is lowest in January and February.
The most common amenities are TV (95%), Kitchen (94%), Heating (94%). The strongest positive revenue associations are Hot Tub (+80%), Bbq (+53%), Ev Charger (+31%).
Average daily rate in Essex is £169, up 13% year-over-year. Rates peak in August and are lowest in October.
Guests in Essex book an average of 28 days in advance, down 10% from last year. Booking windows range from 27 days for 1-bedroom listings to 32 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Sunday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 15% higher than weekday occupancy.